Fri.Nov 15, 2024

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Maximizing ROI: The Intersection of PR and Influencer Strategies

5W PR

In today’s digital landscape, where consumers increasingly rely on recommendations from peers and online personalities, the intersection of public relations and influencer marketing has become a strategic imperative for businesses aiming to maximize their return on investment (ROI). Harnessing the power of traditional media outreach and the authenticity of influencer endorsements allows brands to craft campaigns that resonate deeply with their target audience.

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What You Need to Know About BlueSky, the New Social Media Platform

Stern + Associates

Decentralized social media platform BlueSky has emerged as a notable alternative to X (formerly Twitter), especially for users seeking a return to that platform’s earlier, more user-centric experience. As of November 13, 2024, BlueSky has surpassed 15 million users , reflecting its growing appeal. What is BlueSky? BlueSky is a decentralized social media platform designed to give users more control over their online experience.

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ICON 2024 Q&A: ABC’s Gio Benitez on What He Needs From PR Professionals

PRSay

Before his keynote address at PRSA’s ICON 2024 on Oct. 15 in Anaheim, Calif., Gio Benitez, ABC News transportation correspondent and co-anchor of “Good Morning America” Saturday and Sunday, talked with PRsay on a variety of topics, including what he looks for when working with PR professionals. Morning TV news shows blend hard news, entertainment and lifestyle content.

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Prince Harry’s run to ‘salvage’ what he can with Meghan Markle laid bare

Mark My Words

Geo News Prince Harry’s chase to find his lost star power has just become a topic of major discussion. UK PR specialist Mark Borkowski made public the ‘real reason’ he feels caused the coupe to separate, on a professional sphere. He began by noting that it started when the couple came to a realization, a bit earlier on that their “star power wasn’t as successful as they hoped.

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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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Dealing with Job Elimination: Navigating Uncertainty

Culpwrit

By Alicia Thompson For those about to embark on their career journey or those new to the world of work, a job elimination can be one of the most challenging experiences of a career. It often comes suddenly, disrupting routines, financial stability, and, for many, a sense of identity. The feelings of loss, frustration,… Continue reading Dealing with Job Elimination: Navigating Uncertainty The post Dealing with Job Elimination: Navigating Uncertainty appeared first on Culpwrit.

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