Ronn Torossian
DECEMBER 11, 2024
Companies must commit to a culture of transparencyboth internally and externallyand recognize that open communication is not just a moral obligation, but a strategic necessity. The post The New Era of Corporate Transparency: Why Open Communication is Key to Trust appeared first on.
The Proactive Report
DECEMBER 11, 2024
The public relations landscape is transforming rapidly, driven by technological advancements, changing audience expectations, and innovative communication strategies. As we move into 2025, PR professionals must adapt to emerging trends that will define successful communication and brand storytelling. 1. Precision Audience Research Gone are the days of broad-stroke messaging.
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Prowly
DECEMBER 11, 2024
Gianni Versace famously said: "It is nice to have valid competition; it pushes you to do better." Indeed, competition in any industry can motivate you to build better products, more innovative campaigns, and make your customers happier. And monitoring competitors is a necessity to do just that. Today, we'll show you how to track your competitors, what to pay attention to, which metrics to pick, and more.
Agility PR Solutions
DECEMBER 11, 2024
The entertainment industry has always been a fast-moving arena, but the digital age has catalyzed a profound transformation in public relations practices. Social media, streaming platforms, and an increasingly globalized audience have reshaped the ways in which entertainment is marketed and consumed. This op-ed explores the key shifts in entertainment PR, highlighting how professionals can […] The post The transformation of entertainment PR in the age of digital disruption first appeared o
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Prowly
DECEMBER 11, 2024
This is a step-by-step guide with expert tips from Sandra Torres, the Head of On Air, on how to find the right contacts for your campaigns through hyper-targeting. What you'll learn How to hyper-target journalists and audiences What it means to thoroughly research your story How to get more engagement from each pitch TRY MEDIA DATABASE FOR FREE Background Surviving as a media outlet in todays fast-paced, fragmented media world filled with newsertainment is easier said than done.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
5W PR
DECEMBER 11, 2024
Esports, the competitive realm of video gaming, has rapidly evolved from a niche hobby to a global phenomenon. This surge in popularity has opened up unprecedented opportunities for brands to connect with a highly engaged and tech-savvy audience. As esports continues to captivate millions worldwide, it has become a formidable force in video game marketing.
Agility PR Solutions
DECEMBER 11, 2024
Creating a media marketing strategy is about connecting with your customersreaching them with the latest updates on your company, products, or services, and increasing brand awareness among your target audience in an interesting manner. For that, first you need to understand your audience and then describe the usefulness of your product for them. Many questions […] The post 9 ways to hone your media targeting strategies for success first appeared on Agility PR Solutions.
Buzzstream
DECEMBER 11, 2024
Many marketers overfocus on content creation but then neglect distribution. In my podcast chat with the author of Create Once, Distribute Forever and Foundation Marketing founder, Ross Simmonds explains why ignoring distribution is one of the most costly mistakes most marketers make. I was lucky to have met Ross years ago at Searchlove when I first started.
Agility PR Solutions
DECEMBER 11, 2024
Every click on your website is a potential customer. Having mere seconds to grab attention, your websites effectiveness can make or break your success. When visitors land on your page, they should immediately understand what you offer and how it benefits them. If your site is slow, confusing, or difficult to navigate, you risk losing […] The post 7 leading tools for auditing and analyzing websites in 2025 first appeared on Agility PR Solutions.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
NewsWhip
DECEMBER 11, 2024
We recently looked at a cross-section of ten UK publishers across various social platforms. Today, were going to look at ten more publishers across the same platforms. This time, well be focusing on LADbible, UNILAD, the Financial Times, The Sun, The Independent, The Daily Mirror, The Telegraph, The Times, The Standard, and The Daily Star. So what can we learn from this set of publishers?
Buzzstream
DECEMBER 11, 2024
BuzzStream hired me in November 2024 with a few goals: build organic traffic, increase brand awareness, and help bring in more trials. But heres the thing: BuzzStream is in a highly competitive market, with search leaders like SEMRush, Ahrefs, Moz, and Backlinko crushing it. Not only that, but little did I know we were about to experience seismic shifts in search, such as HCU, link spam, and AI adoption.
Medianet Australia
DECEMBER 11, 2024
In the ever-evolving world of media and publishing, few have navigated its dynamic landscape with as much versatility and success as Catharine. From her beginnings in marketing and communications to her unexpected foray into book writing and publishing, Catharine's journey is a testament to the power of seizing opportunities and embracing new challenges.
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