The Proactive Report

DECEMBER 11, 2024

The public relations landscape is transforming rapidly, driven by technological advancements, changing audience expectations, and innovative communication strategies. As we move into 2025, PR professionals must adapt to emerging trends that will define successful communication and brand storytelling. 1. Precision Audience Research Gone are the days of broad-stroke messaging.

Trends 130

Trends Communications Storytelling Analytics 130

Prowly

DECEMBER 11, 2024

Gianni Versace famously said: "It is nice to have valid competition; it pushes you to do better." Indeed, competition in any industry can motivate you to build better products, more innovative campaigns, and make your customers happier. And monitoring competitors is a necessity to do just that. Today, we'll show you how to track your competitors, what to pay attention to, which metrics to pick, and more.

Print 104

Print Analysis SEO Tools 104

Agility PR Solutions

DECEMBER 11, 2024

The entertainment industry has always been a fast-moving arena, but the digital age has catalyzed a profound transformation in public relations practices. Social media, streaming platforms, and an increasingly globalized audience have reshaped the ways in which entertainment is marketed and consumed. This op-ed explores the key shifts in entertainment PR, highlighting how professionals can […] The post The transformation of entertainment PR in the age of digital disruption first appeared o

Consumer 91

Consumer Social Media Industry Publicity 91

Prowly

DECEMBER 11, 2024

This is a step-by-step guide with expert tips from Sandra Torres, the Head of On Air, on how to find the right contacts for your campaigns through hyper-targeting. What you'll learn How to hyper-target journalists and audiences What it means to thoroughly research your story How to get more engagement from each pitch TRY MEDIA DATABASE FOR FREE Background Surviving as a media outlet in todays fast-paced, fragmented media world filled with newsertainment is easier said than done.

Pitching 104

Pitching How To Media Tools 104

Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader

Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.

Pitching

Agility PR Solutions

DECEMBER 11, 2024

In todays competitive landscape, the synergy between PR, marketing, and sales is essential for achieving business success. While each discipline serves distinct purposes, their integration creates a powerful engine for brand visibility, customer engagement, and revenue growth. Understanding the Roles Public relations is the art of crafting and maintaining a positive image for a business […] The post The power trio: How PR, marketing, and sales work together to drive business growth first a

Marketing 91

Marketing Engineering Brand Branding 91

Agility PR Solutions

DECEMBER 11, 2024

Creating a media marketing strategy is about connecting with your customersreaching them with the latest updates on your company, products, or services, and increasing brand awareness among your target audience in an interesting manner. For that, first you need to understand your audience and then describe the usefulness of your product for them. Many questions […] The post 9 ways to hone your media targeting strategies for success first appeared on Agility PR Solutions.

Strategy 85

Strategy Media Company Brand 85

Ronn Torossian

DECEMBER 11, 2024

Companies must commit to a culture of transparencyboth internally and externallyand recognize that open communication is not just a moral obligation, but a strategic necessity. The post The New Era of Corporate Transparency: Why Open Communication is Key to Trust appeared first on.

Corporate 195

Corporate Communications Internal International 195

PR for Anyone

DECEMBER 11, 2024

Hannah Storm is no stranger to breaking barriers. With her unmistakable energy, unwavering determination, and groundbreaking achievements, she has become a beacon of inspiration in the broadcasting world. From being one of the first women to host major sports programming to advocating for causes close to her heart, Hannah’s journey is a testament to perseverance and purpose.

Sports 130

Sports Community Education Journalism 130

Maxim Behar

DECEMBER 11, 2024

Host (Viktor Dremsizov): Up next is a very interesting and diverse discussion: the European Football Championship, Carlos Nassar, "Gundi Legend of Love," and Dubai chocolate these are just some of the things Bulgarians searched for most on Google over the past year. Host (Maria Konstantinova): According to the search engine, Bulgarians often ask how to deal with multiple loans and what a psychopath is.

Google 59

Google Sports Film Engineering 59

Advertisement

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Agility PR Solutions

DECEMBER 11, 2024

Every click on your website is a potential customer. Having mere seconds to grab attention, your websites effectiveness can make or break your success. When visitors land on your page, they should immediately understand what you offer and how it benefits them. If your site is slow, confusing, or difficult to navigate, you risk losing […] The post 7 leading tools for auditing and analyzing websites in 2025 first appeared on Agility PR Solutions.

Tools 85

Tools Marketing Publicity 85

NewsWhip

DECEMBER 11, 2024

We recently looked at a cross-section of ten UK publishers across various social platforms. Today, were going to look at ten more publishers across the same platforms. This time, well be focusing on LADbible, UNILAD, the Financial Times, The Sun, The Independent, The Daily Mirror, The Telegraph, The Times, The Standard, and The Daily Star. So what can we learn from this set of publishers?

Instagram 78

Instagram Web Facebook Analysis 78

Buzzstream

DECEMBER 11, 2024

BuzzStream hired me in November 2024 with a few goals: build organic traffic, increase brand awareness, and help bring in more trials. But heres the thing: BuzzStream is in a highly competitive market, with search leaders like SEMRush, Ahrefs, Moz, and Backlinko crushing it. Not only that, but little did I know we were about to experience seismic shifts in search, such as HCU, link spam, and AI adoption.

SEO 62

SEO Google Writing Blogging 62

Medianet Australia

DECEMBER 11, 2024

In the ever-evolving world of media and publishing, few have navigated its dynamic landscape with as much versatility and success as Catharine. From her beginnings in marketing and communications to her unexpected foray into book writing and publishing, Catharine's journey is a testament to the power of seizing opportunities and embracing new challenges.

Interviews 52

Interviews Writing Blogging Industry 52

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Buzzstream

DECEMBER 11, 2024

Many marketers overfocus on content creation but then neglect distribution. In my podcast chat with the author of Create Once, Distribute Forever and Foundation Marketing founder, Ross Simmonds explains why ignoring distribution is one of the most costly mistakes most marketers make. I was lucky to have met Ross years ago at Searchlove when I first started.

Reddit 77

Reddit How To LinkedIn Digital PR 77