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In today’s hyper-connected world, PR is no longer just about press releases and media events. People are swarmed with information left, right, and center, making it crucial for brands to foster authentic connections that are built on trust. This is where the power of digital marketing steps in, offering a dynamic range of tools to […] The post PR Perspectives on Effective Digital Marketing Strategies appeared first on.
Just 2.6% of boards have directors with marketing experience, but 100% have directors with finance experience Companies that have board members with marketing experience outperform companies that do not. That’s the high-level finding of an academic study titled, When and How Does Board-Level Marketing Experience Impact Firm Performance ? More specifically, the research found: “A board with one marketing-experienced director is associated with a 3-percentage point increase in total shareholder re
Much like our daily lives, the business world has been undergoing a digital transformation. With its heavy reliance on communication, few areas of business activity rely more on digital innovation than PR. Today, we’re inundated with new tools aimed at improving everything from client relationships to project management. Plus, the evolution of AI poses new […] The post 8 steps for building a digital transformation roadmap for your PR firm appeared first on Agility PR Solutions.
Andrea González-Ramírez , a senior writer at The Cut. In this episode, Andrea discusses her role at The Cut covering systems of power and her approach to receiving pitches. She shares insights into managing her inbox, the types of pitches that catch her attention, and the kinds of sources she prefers to work with.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
The AI trend of 2023 was reckless productivity—businesses were so eager to boost output that many rushed to deployment with little knowledge of how they would put the tech to work for them. Despite cries for responsible use, many were willing to take some big risks in order to not fall behind the fast-moving trend. […] The post C-suite perspectives: As leaders embark on preparing their workforces for using AI, ethical guidelines and policies guide their decisions appeared first on Agility
Creating a strong brand presence should be a priority for your tech startup. A clear and consistent brand builds your reputation in the minds of consumers and helps you stand out from the competition. However, building a brand presence can be tricky if you’re new to the tech industry. Worldwide tech spending recently topped $5.1 trillion , and other brands have spent decades building their reputation.
Creating a strong brand presence should be a priority for your tech startup. A clear and consistent brand builds your reputation in the minds of consumers and helps you stand out from the competition. However, building a brand presence can be tricky if you’re new to the tech industry. Worldwide tech spending recently topped $5.1 trillion , and other brands have spent decades building their reputation.
Performance is the most important individual metric for any employee, and its significance scales with the rest of the enterprise. Generally speaking, you want to reward the top performers and use them as an example, figure out which of your employees could use a bit of help, and (unfortunately) figure out which of them are […] The post Optimizing success: 5 tips to creating an effective performance management system appeared first on Agility PR Solutions.
The Center for Nonprofit Excellence: Louisville and Southern Indiana is conducting its inaugural “Nonprofit Power Hour” on March 27. Sponsored by Pinnacle Financial Partners. Casey Boggs, President and Chief Reputation Officer or ReputationUs, will present on the topic, “Reputation Management and Crisis Mitigation for Nonprofits.” The event is free.
Today marks the launch of the highly anticipated Project Dashboard feature for all our users—and it’s set to transform how you manage your outreach projects. Say goodbye to the days of manually reviewing projects individually to assess their status or take action on the next steps. The Project Dashboard isn’t a single feature—it’s your new command center for overseeing all your projects.
In this episode, Holly Bishop joins On Top of PR host Jason Mudd to discuss why your company's social media isn’t working. She and Jason go into depth about how to avoid burnout for social media professionals, how to improve social media content, and why community engagement is so important. Tune in to learn more!
Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Regarding social media, a PR professional must be everywhere and on top of everything. Public relations was never an elitist industry; today, it is less so than ever. A tiny portion of PR is designed to serve corporations’ CEOs and senior management. If you work with grocery products, mass consumer goods such as consumer electronics, or other types of goods that various groups of people use, you have to use their language to communicate effectively.
euro.ESEuro ‘People’ magazine has contacted Mark Borkowski, a renowned public relations and communications expert based in London to analyze this case. Mark speaks in the aforementioned publication of the concerns that the English people have about the Princess’s state of health. However, he points out that with this act he has not managed to calm them, “in fact, has made them worse”.
"The Global PR Revolution" by Maxim Behar , a globally renown PR professional, has reached the top of BookAuthority ’ s ranking for the " 20 Best PR Books of All Time." BookAuthority is among the most prestigious global book rankings, based on recommendations and ratings from notable businessmen and entrepreneurs such as Elon Musk, Mark Zuckerberg, Jeff Bezos, Warren Buffet, Bill Gates, Tim Cook, Jack Ma, and Richard Branson. " I am happy 'The Global PR Revolution' continues to receive su
Belfast Telegraph After Monday’s apology, Kate was seen leaving Windsor in a car with William as he was driven to the Commonwealth Day service at Westminster Abbey. The princess was understood to have been going to a private appointment. Public relations and crisis consultant Mark Borkowski described the photograph as a “massive own goal” and said the unedited photograph should be released to regain trust.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
My time as an intern at The Hoffman Agency has quickly come and gone! It’s been the fastest winter to date. I would compare the experience to one of those baby swimming lessons, where I’m the baby being thrown in, flailing a bit but eventually navigating the water and learning to swim. Of course, with my manager there, acting as the swim coach and lifeguard watching over me, ensuring I have all the encouragement, floaties and strategy to become a successful little swimmer.
Gloucestershire Live William and Kate have an established track record of issuing their own photographs, often taken by Kate rather than William, to mark special occasions including their children’s birthdays. But the princess’s confession raises questions over whether – or to what extent – the images have been altered in the past.
Independent Public relations and crisis consultant Mark Borkowski called the fiasco a “massive own goal” and said the unedited photograph should be released to regain trust. He told the PA news agency “It’s plausible she’s at home playing with the computer and using an AI tool, but if they’re really going to regain any sort of trust they should release the unedited photo, it can’t be that bad if they just made a few tweaks.
The Guardian A Kensington Palace source sought to dampen down the row by stressing the princess had made only “minor adjustments”. Mark Borkowski, a public relations and crisis consultant, described it as a “massive own goal”. Of Kate’s statement, he said: “It’s plausible she’s at home playing with the computer and using an AI tool, but if they’re really going to regain any sort of trust they should release the unedited photo.
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
The Mirror Now, public relations and crisis consultant Mark Borkowski said about Kate’s statement: “It’s plausible she’s at home playing with the computer and using an AI tool, but if they’re really going to regain any sort of trust they should release the unedited photo, it can’t be that bad if they just made a few tweaks. “I find they have risen to the challenge, provided the statement as an explanation – the question is with all the conspiracy theories running around, is whether people believ
Sky News Kill notices are uncommon and usually due to issues with copyright or journalistic process – and this has never happened to a royal picture. On this edition of the Sky News Daily, Sarah-Jane Mee speaks to Adam Parker from our data and forensics unit, who reveals what the team have learned after analysing the photo’s metadata. Plus, PR expert Mark Borkowski on whether this has fanned rather than extinguished online rumours, and our royal correspondent Rhiannon Mills on where
Daily Record The Wales family often shares their own photos, usually taken by Kate, to celebrate special events like their children’s birthdays but now, people are wondering if – or how much – these images have been changed before. PR and crisis expert Mark Borkowski said this mess-up was a “massive own goal” and suggested that the original photo should be shared to rebuild trust.
Mail Online PR expert Mark Borkowski said: ‘It’s plausible she’s at home playing with the computer and using an AI tool, but if they’re really going to regain any sort of trust they should release the unedited photo, it can’t be that bad if they just made a few tweaks. ‘I find they have risen to the challenge, provided the statement as an explanation – the question is with all the conspiracy theories running around, is whether people believe it and IR
Express Public relations and crisis consultant Mark Borkowski called on the Royal Family to release the original, unedited photograph. Speaking to the PA news agency, Mr Borkowski said people likely won’t believe the Princess’ explanation due to “all the conspiracy theories running around” He said: “It’s plausible she’s at home playing with the computer and using an AI tool, but if they’re really going to regain any sort of trust they should release the unedited photo, it
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