Mon.Aug 26, 2024

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6 ways to integrate PR strategies into your link-building campaigns for maximum impact

Agility PR Solutions

Amid the constant changes in the digital environment, the combined role of PR and link-building activities within search engine optimization is more important for branding and traffic generation. Although historical link-building has been seen as an SEO practice, incorporating PR approaches into your link-building initiatives will take link-building to a new level, and can help […] The post 6 ways to integrate PR strategies into your link-building campaigns for maximum impact appeared firs

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How Influencers Publicize Products To Make Them More Relevant With PR

5W PR

In today’s digital era, where consumer trust in traditional advertising is dwindling, influencers have become crucial for product visibility and relevance. Their ability to connect with audiences on a personal level renders them invaluable allies for influencer agencies and public relations professionals. By leveraging their influence, authenticity, and reach, influencers can turn products into cultural phenomena.

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The science of crafting persuasive sales emails: Tips from top copywriters

Agility PR Solutions

Crafting persuasive sales emails is a nuanced blend of art and science. The ability to capture attention, build trust, and drive action through just a few lines of text is a skill that can significantly impact your business’s success. To master this, you need to go beyond basic templates and tap into the strategies used […] The post The science of crafting persuasive sales emails: Tips from top copywriters appeared first on Agility PR Solutions.

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#MediaMonday – Kenny Quayle

HMA Public Relations

Reporter, animal lover, and vinyl collector Kenny Quayle of the Maricopa Monitor joins us for #MediaMonday! Read more about his new role, passion for covering investigative and environmental stories, fun facts, and more. Check it out!

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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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20 great digital marketing campaigns for kids: Leapfrog, Lol Surprises & Mattel

Agility PR Solutions

Digital marketing agencies work with many leading kids brands to build their presence, engage with their audience, and drive sales. Here are 20 effective digital marketing campaigns by kids’ brands: 1) LEGO’s “LEGO Life” App LEGO launched the “LEGO Life” app, a social network for kids to share their creations, fostering creativity and engagement within […] The post 20 great digital marketing campaigns for kids: Leapfrog, Lol Surprises & Mattel appeared first on Agility PR

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Agility Shines (Again) in G2 Summer Reports!

Agility PR Solutions

This summer, Agility PR Solutions brought home 36 G2 badges across four categories, marking another quarter of recognition and achievement. Here’s what that means for us and our users. Another quarter brings commendable G2 accolades for Agility. Seeing our commitment to excellence and client satisfaction recognized by users is incredibly rewarding, as it underscores our […] The post Agility Shines (Again) in G2 Summer Reports!

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S&T Live Recap: To Get Messages Heard, Write for the Reader

PRSay

In the PR world, a common problem is that “We keep pushing ‘send,’ and less and less happens in response — despite the great amount of effort that we put into our work,” Ann Wylie said. With so many messages competing for people’s attention, “How do we get heard?” Wylie, president of Wylie Communications , was the August guest for Strategies & Tactics Live , PRSA’s monthly livestream series on LinkedIn.

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Olympic Medals in Influencer Marketing: Lessons From Visa, Skims, Adidas, and Reese’s on How They Scored Big at the 2024 Olympic Games

MaccaPR

The 2024 Paris Olympics weren’t just about athletes chasing gold; they were also a stage for brands to compete for marketing glory. As digital platforms took center stage, influencer marketing emerged as the go-to strategy for companies aiming to connect with a global audience. Gone are the days of relying solely on traditional ads — in 2024, brands harnessed the power of influencers to create personal, relatable content that resonated with millions worldwide.

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