The Resolution Blog

JANUARY 4, 2024

It’s January 2024, officially back to work. But before you dive into your next PR campaign its important to consider focus and development for the year. What do you as an individual, your team and as a collective industry need to work on to move forward and succeed this year? I have enlisted the help […] The post 2024 Public Relations Forecast appeared first on PR Resolution — by CoverageBook.

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PRSay

JANUARY 4, 2024

Would you like to learn more tips for reaching your readers and getting the word out? If so, then join PRSA and Ann Wylie at one of their 2024 writing classes. You’ll learn to write better headlines, leads, stories and more. Save $100 with coupon code PRSA24. APRs: Earn accreditation renewal credits. Whatever your plans/goals/intentions are for 2024, these writing resolutions will help you achieve them: 1.

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PR for Anyone

JANUARY 4, 2024

Hello, declutter enthusiasts! Ready to kick off the New Year with a fresh and organized start? As a lifestyle expert, here to sprinkle some magic on your home and help you declutter like a pro. We’re going to dive into a room-by-room, section-by-section adventure, turning your chaos into calm, one brilliant idea at a time. So, buckle up and let the decluttering extravaganza begin!

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Agility PR Solutions

JANUARY 4, 2024

The world today has become quite fast-paced. As employers strive to scale the heights of success, employee relations are becoming more and more crucial. Hiring the right employees is great, but things should not stop here. As an employer, you are tasked with the responsibility to ensure that your staff members are satisfied and that […] The post Tips for using PR, social media, and other tools to maintain positive employee relations appeared first on Agility PR Solutions.

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Advertisement

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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Steve Barrett on PR

JANUARY 4, 2024

Caution and skepticism still abound but all the traditional indicators and trends suggest we are in for a super-positive year ahead.

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5W PR

JANUARY 4, 2024

Generation Alpha, born between 2010 and 2025, is the first generation to fully embrace the 21st century from birth. Growing up in a world defined by rapid technological advancements, globalization, and unprecedented access to information, Generation Alpha is poised to shape and redefine societal norms, consumer behaviors, and market trends. For brands looking to connect with this tech-savvy and diverse generation, understanding their unique characteristics and preferences is essential for market

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Agility PR Solutions

JANUARY 4, 2024

Have you ever: Been ghosted by media personnel for an important pitch, even after multiple follow-ups? Felt confused about which news stories best fit which news publication and which editor would be the most receptive? Been passed over in favor of other PR folks for coverage of stories? Had trouble connecting with your audience on […] The post 12 advanced strategies for PR to leverage conversion rate optimization in 2024 appeared first on Agility PR Solutions.

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OnePitch

JANUARY 4, 2024

2023: the crazy year in media that brought us smarter text-generating AI , the death of the Twitter blue checkmark , a surprise Twitter rebranding , and the closure of multiple media websites.

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HMA Public Relations

JANUARY 4, 2024

Brands are connecting with loyal customers and building trust with the help of user-generated content, (UGC), on social media. Learn more about UGC and how brands can leverage this strategy effectively in this post from Justin Liggin.

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Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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Maxim Behar

JANUARY 4, 2024

Many years ago, at the dawn of the free market in Bulgari, I was editor of a wonderful daily newspaper that still evokes interest on the few remaining newsstands. Back then no one had any concept of free and (for its years) modern journalism, and almost without exaggeration we would stop young people in the streets and ask them if they were looking for work and wanted to study.

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Konnect Agency

JANUARY 4, 2024

Embrace the Challenge I always like to start the New Year with a word to guide and motivate me and our team through the year ahead. However, this time around, I’ve had a hard time coming up with one single word. Maybe it’s been the challenges of the year past? Or the uncertainty of the year ahead? So instead of that, I’ve chosen an entire prediction. 2024 will be the year of Winners in a High Stakes business environment.

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Doctor Spin

JANUARY 4, 2024

“I’d like some more PR commentary on current events.” This is common feedback, but I’m not accommodating this request. There are two main reasons for this: one is excessively more disturbing than the other. Here we go: Reason 1: Evergreen as a Strategy I try to be mindful of the Follower Contract : If I promise to be a destination for the latest PR commentary on current events, I must be able to deliver on that promise long-term.

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Mark My Words

JANUARY 4, 2024

New York Post “Something is beginning to unwind at the heart of Meghan and Harry,” PR expert Mark Borkowski told the Daily Mail earlier this month. “I think 2024 is going to be seismic, either because they’re going to do something to recover and find a new positive tactic or it’s going to be the undoing of the brand.” “It can only go one or two ways.

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Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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Doctor Spin

JANUARY 4, 2024

The Media Polarisation Model explains a media bias. The news media tends to divide issues into two opposing camps. This kind of polarisation is a known media logic effect. However, when opposing viewpoints are both extremes, the viewpoints might actually be closer to each other than to the true centre of the issue. What happens when extreme positions (that are non-perpendicular) become less interested in honest discource based on factual evidence?

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Mark My Words

JANUARY 4, 2024

The Mirror According to The Express, PR expert Mark Borkowski has said that the couple needs to do something dramatic in order to make a comeback. He said: “2024 is a pivotal year for them. They need to do something to recover and find a new positive tactic because what they’re doing is clearly not working.” Mark is also said to have given some advice to the couple, with him revealing the one thing that they can do to make sure 2024 is a better year.

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