Ronn Torossian

AUGUST 27, 2024

Branding, often misunderstood as just logo design or advertising, represents the soul of a business. It’s the intangible essence that differentiates one entity from another, creating a lasting impression in the minds of consumers. In today’s saturated marketplace, where competition is fierce, a strong brand forms the cornerstone of success. The power of perception Branding […] The post Why Branding Is So Important In Leaving An Unforgettable Impression appeared first on.

Branding 195

Branding Brand Advertising Advertising 195

Axia PR

AUGUST 27, 2024

When used correctly, this optimization technique is capable of landing your company in front of 71% of searchers. Axia Public Relations is excited to help businesses and professionals win with a new innovative search engine optimization technique called Search Box Optimization. This little-known capability allows companies to appear directly in search predictions and dominate their competition.

Engineering 125

Engineering Company Publicity Web 125

Sword and the Script

AUGUST 27, 2024

SaaS companies have slashed marketing budgets, effectively cutting off communications with customers; and now some are imposing harsh terms to protect margins at the expense of trust There’s an old saying, it’s not the circumstances that matter as much as your response to them. To that end, it’s no secret times have been tough in the technology space recently , and how software businesses have responded is telling.

B2B 98

B2B Company Software Consumer 98

Notified

AUGUST 27, 2024

The growth of online communities and social media has led to the current age of “decentralization.” While this shift lets organizations connect directly with audiences, it also presents unique challenges for public relations pros. Will this trend make it harder to ensure consistent messaging and storytelling across channels? Or is this something corporate communicators can overcome?

Data 87

Data Storytelling Trends Corporate 87

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

PReview: A Blog by NewsVoir

AUGUST 27, 2024

Ever wonder how Public Relations has transformed over the years? Once solely about shaping public perception and managing relationships, PR has now become a dynamic field influenced by rapid technological advancements and shifting consumer expectations. In this article, we’ll explore these changes, uncover how PR practices, tools, and strategies have evolved, and identify the new […] The post How PR Has Changed in the Past 20 Years: A Comprehensive Analysis appeared first on PReview: Blog

Analysis 87

Analysis Technology Consumer Tools 87

Landis PR

AUGUST 27, 2024

By Brianne Miller Photo courtesy of Pixabay Unless you live under a rock (in which case, can I join you?), you know that this year’s U.S. presidential election will continue to take up most of the media’s attention until the inauguration. The political fervor is palpable, and the airwaves are saturated with campaign messages, debates and election-related news.

Nonprofit 64

Nonprofit Policies Local Product Launch 64

Institute for Public Relations

AUGUST 27, 2024

This summary is provided by the IPR Organizational Communication Research Center. USC Annenberg and the International Association of Business Communicators examined how communicators address the challenges of remote work and shape internal communications strategy. An online survey of 204 communications professionals, who oversaw or were directly responsible for internal or employee communications, was conducted from April … Continue reading How Does Remote Work Affect Internal Communicatio

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Internal International Communications Employee 52

Contently - Strategy

AUGUST 27, 2024

Encouraging any group of employees to march in step is difficult. The process gets even harder when the team includes part-time members. Many companies in marketing, media, or communications rely on freelance contributors, yet brands don’t always know how to effectively integrate these new teammates. Whether you’re looking to find new freelancers or already have external contributors helping out, you’ll benefit from a freelance onboarding process.

Pitching 52

Pitching Interviews Employee System 52

Institute for Public Relations

AUGUST 27, 2024

This summary is provided by the IPR Center for Diversity, Equity, and Inclusion. Seramount examined three different crucial areas within the topic of diversity, equity, and inclusion (DEI) to help leaders navigate the DEI landscape: 1.) Commitment: How have employees’ perceptions of their leadership’s commitment to DEI changed? 2.) Progress: How have employees’ experiences of equity … Continue reading How Do Employees Feel About DEI in the Workplace?

Employee 52

Employee 52

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Konnect Agency

AUGUST 27, 2024

Since 2021, the NCAA’s Name, Image, and Likeness (NIL) policy has opened up new opportunities for college athletes to profit from their personal brands. For marketers, this presents a powerful avenue to connect with younger audiences and tap into the influence of rising sports stars. However, as with any marketing strategy, success depends on understanding the nuances and navigating potential challenges.

Film 52

Film Sports Policies Social Media 52

PR Fuel

AUGUST 27, 2024

Did you know that 78% of journalists say that the most important aspect of reporting is ensuring 100% accuracy? Submitting a press release is a crucial way to share your news and grab media attention, but it requires careful planning to avoid common pitfalls. Today, we’re taking a closer look into t… Read more The post Essential Dos and Don’ts for Effective Press Release Submission appeared first on eReleases.

Report 52

Report Media 52

Konnect Agency

AUGUST 27, 2024

Election years can create a storm of media focus and shifting consumer sentiments. For brands, the challenge is to stay resilient and relevant amidst the chaos. Here’s a concise guide to help you navigate these turbulent times, leveraging insights from PR agencies and marketing agencies, and preparing for effective crisis comms. 1. Understanding the Election Year Landscape Political Climate Election years can heighten political divisions and media scrutiny, which increases public scrutiny on bra

Branding 52

Branding Brand Agency Crisis 52