Stern + Associates
AUGUST 14, 2024
The surge in spending on artificial intelligence in 2023-2024 has led to a boom for consulting firms that can translate impressive but fuzzy tech into concrete business opportunities. But how do you make sure your name is ahead of your competitors’ when companies go looking for AI advisory services? Consulting firm communications will be key to differentiation and driving value.
Notified
AUGUST 14, 2024
Misinformation has become more prevalent thanks to the increase in AI-generated content. This poses new challenges for public relations professionals and makes true influence harder to achieve. Is this a PR nightmare? Or a manageable hurdle?
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Agility PR Solutions
AUGUST 14, 2024
Sometimes business can feel like the metaphor of the duck—all the appearance of calm and collected until you take a peek under the water and see those feet paddling like crazy. To help enhance the calm and reduce the frantic paddling, we’re diving deep into the world of competitive intelligence and uncovering how to do […] The post Competitive intelligence unveiled: 6 steps for conducting a powerful landscape analysis appeared first on Agility PR Solutions.
Wadds Inc.
AUGUST 14, 2024
Job openings at major UK public relations agencies remain steady at around 100 for the sixth month, while broader economic indicators suggest the market is due for an upturn. Economic data is difficult to find to help understand the health of the corporate communications and public relations market. This year we've been experimenting to see if we can model the market using job ads at the largest agencies in the UK as a proxy.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
Agility PR Solutions
AUGUST 14, 2024
Public relations strategy is an essential component of business success. With a sound PR strategy in place, you can get the word out about your products and services, raise awareness and drive customers to your company. Understanding the components of an effective PR strategy can help you position your business for long-term growth. Contrary to […] The post A step-by-step guide to developing a PR strategy for your client or business appeared first on Agility PR Solutions.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Agility PR Solutions
AUGUST 14, 2024
Effective leadership is defined by actions, not just words. It goes beyond simply giving orders or holding a title; it involves embodying the principles and standards you wish to see in your team. When leaders actively participate and exemplify the qualities they expect from others, they build trust and inspire dedication. This practice cultivates a […] The post Practicing what you preach: A critical lesson in leadership appeared first on Agility PR Solutions.
PRSay
AUGUST 14, 2024
This year’s ICON agenda includes 46 breakout sessions arranged in eight different learning tracks, keynote speakers such as award-winning journalist Gio Benitez and countless opportunities for networking. Attendees will take away valuable insights, new skills, and the latest tactics and strategies designed to solve the challenges faced in the communications profession today.
Institute for Public Relations
AUGUST 14, 2024
With all the coverage of presidential politics, it is easy to overlook the recent major U.S. Supreme Court cases. These cases rule on issues ranging from the level of power held by agencies to the role the government can play in combatting disinformation.
5W PR
AUGUST 14, 2024
Performance marketing, a data-driven approach focused on measurable results, has transformed how businesses connect with their target audience. By precisely identifying and targeting specific population segments, performance marketing agencies can deliver highly relevant ads that resonate with potential customers, driving conversions and maximizing ROI.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Prohibition
AUGUST 14, 2024
AI is revolutionising the way in which PR professionals work. We’re constantly seeking out ways to further enhance our media relations strategies and build stronger connections with key journalists. Fortunately, AI offers exciting possibilities for us to strengthen our strategies but it’s crucial to strike the right balance between these new innovations and the ‘human touch’ aspect, PRs are known for.
Maxim Behar
AUGUST 14, 2024
Good day! PR makes the world go round - I firmly believe that. I've been in business for 30 years, as you know well. When we started our business, we began in a small kitchen, with my desk between the fridge and the washing machine. From there, we reached the point where we now work with large international clients, though they are not the focus here.
Institute for Public Relations
AUGUST 14, 2024
This summary is provided by the IPR Organizational Communication Research Center and IPR Digital Marketing Research Center. Dr. Shan Xu and colleagues examined potential threats of technology in the workplace, specifically the adoption of artificial intelligence (AI). Three online surveys of Americans were conducted. The first surveyed 890 participants in March 2022, the second surveyed … Continue reading How Do Americans Feel About AI in the Workplace?
Medianet Australia
AUGUST 14, 2024
Today, Medianet is joined by Peter Bannan from The Swan Hill Guardian. Here, Peter delves into his experience during the beginning of his career as well as a glimpse into his day-to-day as a Senior Journalist.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Institute for Public Relations
AUGUST 14, 2024
This summary is provided by the IPR Organizational Communication Research Center. Dr. Cen April Yue, Dr. Sifan Xu, Dr. Weiting Tao, and Dr. Lei Vincent Huang examined how supervisors’ use of motivational language in workplace communication can facilitate a new employee’s adjustment, strengthen their relationship with the organization, and promote their psychological well-being over time. … Continue reading How Can Motivational Language Help Newcomers in the Workplace?
5W PR
AUGUST 14, 2024
This year’s DEF CON theme was “engage” and that absolutely came through between the record attendance from high-profile government officials, the seriously advanced villages and competitions and the launch of DEF CON Franklin, a call to action to the security community to help sure up the nation’s vulnerable water systems. After a year of high-profile breaches including MGM and Caesar’s that heavily impacted the city of Las Vegas, which has hosted the event for the last 32 years, it’s clear this
Contently - Strategy
AUGUST 14, 2024
As a content marketer, your job is to create engaging pieces that organically connect with readers (or listeners, or viewers… you get the gist). This means you need to be intentional and attract the right traffic to your website—and to do that, you have to create content that actually shows up on search engine results pages (SERPs). But this is becoming more challenging today, with the rise of AI-powered search and zero-click results.
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