Wed.Aug 14, 2024

article thumbnail

Is AI Part of Your Consulting Firm Communications? 

Stern + Associates

The surge in spending on artificial intelligence in 2023-2024 has led to a boom for consulting firms that can translate impressive but fuzzy tech into concrete business opportunities. But how do you make sure your name is ahead of your competitors’ when companies go looking for AI advisory services? Consulting firm communications will be key to differentiation and driving value.

article thumbnail

Competitive intelligence unveiled: 6 steps for conducting a powerful landscape analysis

Agility PR Solutions

Sometimes business can feel like the metaphor of the duck—all the appearance of calm and collected until you take a peek under the water and see those feet paddling like crazy. To help enhance the calm and reduce the frantic paddling, we’re diving deep into the world of competitive intelligence and uncovering how to do […] The post Competitive intelligence unveiled: 6 steps for conducting a powerful landscape analysis appeared first on Agility PR Solutions.

Analysis 105
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How Deepfakes and Fake News Are Shaping Influence

Notified

Misinformation has become more prevalent thanks to the increase in AI-generated content. This poses new challenges for public relations professionals and makes true influence harder to achieve. Is this a PR nightmare? Or a manageable hurdle?

Publicity 103
article thumbnail

A step-by-step guide to developing a PR strategy for your client or business

Agility PR Solutions

Public relations strategy is an essential component of business success. With a sound PR strategy in place, you can get the word out about your products and services, raise awareness and drive customers to your company. Understanding the components of an effective PR strategy can help you position your business for long-term growth. Contrary to […] The post A step-by-step guide to developing a PR strategy for your client or business appeared first on Agility PR Solutions.

Strategy 105
article thumbnail

The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

article thumbnail

Bringing Reddit content to your newsroom

NewsWhip

Anyone who has ventured onto Reddit, whether casually browsing or diving deep into popular subreddits like r/science (33M members) or r/AskReddit (48M members), knows it can be a source of endless possibilities. Reddit has over 91 million daily active uniques and more than 100,000 communities where people can dive into anything through experiences built around their interests, hobbies, and passions.

Reddit 88

More Trending

article thumbnail

ICON 2024 Preview: Crystal Washington on the Keys to Future-Proofing Organizations

PRSay

This year’s ICON agenda includes 46 breakout sessions arranged in eight different learning tracks, keynote speakers such as award-winning journalist Gio Benitez and countless opportunities for networking. Attendees will take away valuable insights, new skills, and the latest tactics and strategies designed to solve the challenges faced in the communications profession today.

article thumbnail

Public relations job market stable amid cautious UK economic optimism

Wadds Inc.

Job openings at major UK public relations agencies remain steady at around 100 for the sixth month, while broader economic indicators suggest the market is due for an upturn. Economic data is difficult to find to help understand the health of the corporate communications and public relations market. This year we've been experimenting to see if we can model the market using job ads at the largest agencies in the UK as a proxy.

article thumbnail

Use Performance Marketing To Target Specific Audiences Showing Relevant Ads to Potential Customers

5W PR

Performance marketing, a data-driven approach focused on measurable results, has transformed how businesses connect with their target audience. By precisely identifying and targeting specific population segments, performance marketing agencies can deliver highly relevant ads that resonate with potential customers, driving conversions and maximizing ROI.

article thumbnail

Understanding the Supreme Court’s 2024 Decisions: Impacts on Public Relations Practice

Institute for Public Relations

With all the coverage of presidential politics, it is easy to overlook the recent major U.S. Supreme Court cases. These cases rule on issues ranging from the level of power held by agencies to the role the government can play in combatting disinformation.

article thumbnail

The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

article thumbnail

AI and Media Relations: Building Stronger Connections, Faster

Prohibition

AI is revolutionising the way in which PR professionals work. We’re constantly seeking out ways to further enhance our media relations strategies and build stronger connections with key journalists. Fortunately, AI offers exciting possibilities for us to strengthen our strategies but it’s crucial to strike the right balance between these new innovations and the ‘human touch’ aspect, PRs are known for.

article thumbnail

Maxim Behar: Brand is what people talk about you when you are not in the room

Maxim Behar

Good day! PR makes the world go round - I firmly believe that. I've been in business for 30 years, as you know well. When we started our business, we began in a small kitchen, with my desk between the fridge and the washing machine. From there, we reached the point where we now work with large international clients, though they are not the focus here.

article thumbnail

How Do Americans Feel About AI in the Workplace?

Institute for Public Relations

This summary is provided by the IPR Organizational Communication Research Center and IPR Digital Marketing Research Center. Dr. Shan Xu and colleagues examined potential threats of technology in the workplace, specifically the adoption of artificial intelligence (AI). Three online surveys of Americans were conducted. The first surveyed 890 participants in March 2022, the second surveyed … Continue reading How Do Americans Feel About AI in the Workplace?

Survey 59
article thumbnail

Journalist Spotlight | Interview with Peter Bannan, Senior Journalist at The Swan Hill Guardian

Medianet Australia

Today, Medianet is joined by Peter Bannan from The Swan Hill Guardian. Here, Peter delves into his experience during the beginning of his career as well as a glimpse into his day-to-day as a Senior Journalist.

article thumbnail

Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

article thumbnail

NLP SEO: What is Natural Language Processing and Why It Matters for SEO

Contently - Strategy

As a content marketer, your job is to create engaging pieces that organically connect with readers (or listeners, or viewers… you get the gist). This means you need to be intentional and attract the right traffic to your website—and to do that, you have to create content that actually shows up on search engine results pages (SERPs). But this is becoming more challenging today, with the rise of AI-powered search and zero-click results.

SEO 52
article thumbnail

How Can Motivational Language Help Newcomers in the Workplace?

Institute for Public Relations

This summary is provided by the IPR Organizational Communication Research Center. Dr. Cen April Yue, Dr. Sifan Xu, Dr. Weiting Tao, and Dr. Lei Vincent Huang examined how supervisors’ use of motivational language in workplace communication can facilitate a new employee’s adjustment, strengthen their relationship with the organization, and promote their psychological well-being over time. … Continue reading How Can Motivational Language Help Newcomers in the Workplace?

article thumbnail

Engage: Takeaways from DEF CON 32

5W PR

This year’s DEF CON theme was “engage” and that absolutely came through between the record attendance from high-profile government officials, the seriously advanced villages and competitions and the launch of DEF CON Franklin, a call to action to the security community to help sure up the nation’s vulnerable water systems. After a year of high-profile breaches including MGM and Caesar’s that heavily impacted the city of Las Vegas, which has hosted the event for the last 32 years, it’s clear this