Thu.Sep 05, 2024

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Action Plan: 12 Ways to Maximize Your Experience at PRSA’s ICON 2024

PRSay

This year’s PRSA ICON agenda includes 46 breakout sessions arranged in eight different learning tracks, keynote speakers such as Grammy Award-winning singer-songwriter Melissa Etheridge and countless networking opportunities. Attendees will take away valuable insights, new skills, and the latest tactics and strategies designed to solve the challenges faced in the communications profession today.

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Dorm Room Essentials: Tips and Hacks for College Success

PR for Anyone

As a parent, sending your child off to college can feel both exciting and overwhelming. One of the biggest challenges is figuring out how to pack smart for those notoriously small dorm rooms. I recently appeared on Good Day DC on FOX5 in D.C. to share some of my favorite dorm room essentials that will help make the transition easier, more organized, and efficient.

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2024’s top integrated PR campaigns—here are 6 to learn from

Agility PR Solutions

In 2024, integrated public relations campaigns are focusing on blending traditional media strategies with innovative digital tactics to create cohesive and engaging experiences. Here are some standout examples: 1) Nike’s “Athlete of Tomorrow” Campaign Nike launched a campaign that blended athlete endorsements, social media engagement, and interactive experiences.

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Faces & Markets of PRGN: Finland – Growth Path Ahead  

Bianchi Biz Blog

The information in this post originally appeared on Public Relations Global Network’s blog. Taru Tujunen, Ellun Kanat – Finland We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Marketing 101
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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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Exploring social media platforms one by one for PR and marketing success—a breakdown of strengths and strategies for each

Agility PR Solutions

Public relations and marketing professionals rely heavily on social media to connect with their audience, promote brands, and manage reputations. With a variety of platforms available, it can be challenging to determine which ones are best suited for your PR and marketing strategies. This article will explore some of the top social media apps that […] The post Exploring social media platforms one by one for PR and marketing success—a breakdown of strengths and strategies for each appeared

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15 effective strategies to lower your cost per click in Google & Facebook ads

Agility PR Solutions

In today’s competitive digital marketing landscape, mastering Google Ads and Facebook Ads is essential for businesses aiming to reach and engage their target audiences effectively. However, running successful ad campaigns on these platforms can be costly, particularly if your Cost Per Click (CPC) is high. Optimizing your CPC not only maximizes your advertising budget but […] The post 15 effective strategies to lower your cost per click in Google & Facebook ads appeared first on

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How to Effectively Engage with Social Media Influencers for B2B Brands?

PReview: A Blog by NewsVoir

In today’s fast-paced digital landscape, leveraging media and social media influencers has become essential for businesses of all sizes. While influencer marketing is often associated with B2C brands, it’s equally powerful for B2B companies looking to enhance brand awareness, establish credibility, and foster valuable customer relationships. The key difference lies in the approach—B2B influencer engagements […] The post How to Effectively Engage with Social Media Influencers for B2B

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Manage Communication and Public Perception for Healthcare Organizations with Public Relations

5W PR

High stakes, rapid change, and intense public scrutiny characterize healthcare organizations and the complex environment in which they operate. To manage communication and shape public perception, healthcare organizations have to invest in the kind of services that effective healthcare PR agencies provide. Understanding the Importance of Public Relations in Healthcare Trust is a critical building block of healthcare.

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5 Tips for Pitching Columnists

OnePitch

Columnists have a special role in journalism. They shape public opinion by sparking thought-provoking conversations on current events, social issues, or cultural trends. Columnists focus on specific topics and mix opinion with information to give readers unique insights that might not be covered in standard news reporting. By understanding the goal of a columnist and aligning your pitch with their interests and needs, you’ll be better equipped to turn your pitched insights into published content

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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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The Pain and Payoff of a Fintech Case Study

Contently - Strategy

Creating a fintech case study can feel like a never-ending trip to the DMV. It requires navigating a maze of regulations and endless rounds of approval before the content gets its moment in the spotlight. Why bother with all the hassle? While a fintech case study isn’t as straightforward to create as other types of content , these powerhouse stories offer unparalleled value for brands.

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Do Visuals Help When Pitching Journalists?

Notified

Our blog explores this important question – featuring insights from Michelle Garrett’s recent webinar.

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Discover and connect with top health journalists in Australia

Medianet Australia

Are you a health PR professional looking to connect with the leading health journalists in Australia ? Medianet’s journalists contact database offers you access to the most trusted voices in health journalism.