Thu.Nov 14, 2024

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The evolution of consumer PR trends in the digital age

Agility PR Solutions

In an era defined by rapid technological advancements and shifting consumer behaviors, the field of public relations has undergone a remarkable transformation. No longer just about managing a brand’s image, consumer PR today is deeply intertwined with social media, data analytics, and an ever-evolving understanding of consumer psychology. This op-ed explores the current trends in […] The post The evolution of consumer PR trends in the digital age appeared first on Agility PR Solution

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The PR Playbook for Crisis Management: Protecting Your Brand’s Reputation

5W PR

In today’s fast-paced digital age, even a single misstep can have far-reaching consequences for a brand’s reputation. A crisis—whether it’s a product recall, data breach, or public relations disaster—can erode trust, damage sales, and potentially lead to business failure. However, with a well-crafted crisis management plan and effective public relations strategies, organizations can mitigate the damage and emerge stronger than before.

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5 tips for building better client relationships through transparent communication

Agility PR Solutions

Your business clients may face challenges like feeling left out, unmet expectations, and a lack of clarity on deliverables. Such hurdles can breed mistrust and disappointment and diminish your relationship with them. Failure to communicate clearly leaves clients feeling unsure of where they stand. This affects their general satisfaction with your service.

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12 Reporters to Pitch for Holiday Gift Guides

OnePitch

As Mariah Carey says: "It's tiiiiime"! The holidays are right around the corner, gift guides are already being released, and it's crunch time. For those who are starting to pitch products now as gifts for the 2024 holiday season, here's a list of 12 journalists to keep on your radar.

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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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Harnessing technology to drive positive PR and brand perception in logistics

Agility PR Solutions

The logistics industry is in the midst of a PR pressure cooker. Customers, accustomed to the instant gratification of nowadays, have zero patience for delivery delays or mishaps. A single late package can trigger a X/Twitter tirade, a negative review can go viral, and suddenly your carefully cultivated brand reputation is facing a reputational pile-up. […] The post Harnessing technology to drive positive PR and brand perception in logistics appeared first on Agility PR Solutions.

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Navigating the New Era of Misinformation: The Journalist POV

Notified

In today’s media landscape marked by misinformation, journalists must invest significant time fact-checking and debunking false claims. Coupled with shrinking newsroom staff, these additional layers of complexity are stretching reporters thin.

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Trump dominated COP29, Davos will be the same

Steve Barrett on PR

America’s President-elect was the main topic of conversation in Baku this week and he will be top of mind at January’s World Economic Forum, given Davos 2025 coincides with Inauguration Day.

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5 Tips: How to Deliver Your Best Company Holiday Speech

Bianchi Biz Blog

The time has come again! It seems we all collectively blinked and now find the holiday season quickly (too quickly?) approaching once again – with all its impending celebrations in tow. And while this festive time of year may bring thoughts of time spent outside of the workplace to revel and recharge with family and friends, for many it also brings an annual tradition within the workplace – the company / office holiday party.

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Attention Spans in the Social Media Age

Doctor Spin

Are our attention spans shrinking due to social media? We often hear that social media is rotting our brains, that our attention spans are shrinking faster than a TikTok video ends, and that we are now incapable of focusing on anything that isn’t accompanied by a barrage of likes and comments. But is there any truth to these claims, or are we misunderstanding what “attention” really means?

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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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The Online Brain Hypothesis

Doctor Spin

The online brain hypothesis raises critical questions. Attention is multifaceted, encompassing everything from alertness and sustained concentration to more complex processes like attentional switching and inhibition. Our understanding of attention is incomplete, especially in an era when digital platforms compete relentlessly for every fleeting moment of our focus.