Mon.Jan 27, 2025

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Successful Cybersecurity PR Campaigns: The Case of Intel’s “Security Never Sleeps”

Ronn Torossian

Explore Intel's Security Never Sleeps PR campaign that boosted cybersecurity awareness through education and thought leadership to position Intel as a digital security leader The post Successful Cybersecurity PR Campaigns: The Case of Intels “Security Never Sleeps” appeared first on.

Education 150
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Why digital security matters for media monitoring—and how to safeguard your monitoring efforts

Agility PR Solutions

Nowadays, media monitoring is a must-do for every organization that cares about its reputation. Trends shift so quickly, and rumors can build up at the speed of light, so you have to be aware of whats being said about your brand at all times. Right next to the importance of media monitoring is the need […] The post Why digital security matters for media monitoringand how to safeguard your monitoring efforts first appeared on Agility PR Solutions.

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Measuring PR Effectiveness: A Complete Guide to Modern Tools and Metrics

5W PR

Public relations measurement has evolved significantly with the rise of digital media and advanced analytics tools. PR professionals now have access to sophisticated software and metrics that can demonstrate the real impact of their campaigns on business objectives. Modern measurement goes far beyond simple press clip counting, allowing teams to track everything from social media engagement to lead generation.

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Influencer marketing: How Apple, Glossier, Chipotle & others are powerful forces in shaping brand perception

Agility PR Solutions

In the world of modern marketing, influencer marketing has evolved into one of the most compelling and effective strategies for building brand recognition, trust, and loyalty. The rise of social media platforms like Instagram, YouTube, and TikTok has empowered influencersindividuals with large followings and considerable impact over consumer behaviorto shape public opinion in ways that […] The post Influencer marketing: How Apple, Glossier, Chipotle & others are powerful forces in shap

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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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5 Public Relations Buzzwords You Should Actually Pay Attention To

Notified

Each year, a fresh set of public relations buzzwords emerges. Some vanish as quickly as they appear, while others take root and become industry pillars. Now that we're in 2025, its time to cut through the clutter and focus on the buzzwords that bring real value to the table.

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Influencer Marketing: Food & Drink Campaigns

Prohibition

Influencer marketing has changed how brands in the food and drink sector connect with consumers by allowing for authenticity and a sense of community. Through partnerships with influencers, brands transform everyday moments and products into shareable experiences that resonate on platforms like Instagram and TikTok. Here’s a look at some recent influencer campaigns that have had strong impact for food and drink brands: Poppi In April 2024, Poppi, a prebiotic soda brand, launched an influen

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Why budgeting for PR is essential when launching a new business—and 4 PR strategies for cash-strapped startups

Agility PR Solutions

As a new business, building a strong and credible reputation is one of the most crucial steps to establishing yourself in the marketwhich is why every business needs public relations. Far from being a luxury reserved for large corporations, PR is a strategic tool that can help you connect with your audience, generate buzz, and […] The post Why budgeting for PR is essential when launching a new businessand 4 PR strategies for cash-strapped startups first appeared on Agility PR Solutions.

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#MediaMonday – Manoah Tuiasosopo

HMA Public Relations

Happy #MediaMonday! Check out the latest feature from Manoah Tuiasosopo, a reporter at KYMA in Yuma. Manoah shares his love for stories that make a difference, how he got his start in writing, fun facts and more. Take a look!

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G2 Winter’25 Report: Agility PR Solutions Ranks #1 Across Key Categories, Earning 49 Awards in Total!

Agility PR Solutions

This winter, Agility PR Solutions earned top recognition on G2.com with 49 G2 badges, including the #1 spot across 3 enterprise index reports in the PR Analytics category along with maintaining #1 spot for the UK Media Influencer & Targeting category. As one of the most trusted B2B software marketplaces, G2 empowers millions of people […] The post G2 Winter25 Report: Agility PR Solutions Ranks #1 Across Key Categories, Earning 49 Awards in Total!

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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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4 metrics you should be using to report on your media coverage in 2025

Medianet Australia

Whether you have a deep passion for it or avoid it at all costs, business reporting is essential for a companys success. But just putting numbers and charts on a page simply isnt enough. Your reports should tell a compelling story or answer key questions. This is done by carefully selecting the right metrics and aligning them to your business objectives.

Report 52
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Mastering PR Outreach: The Ultimate Guide to Media Databases

Remote PR Jobs

Connecting with the right journalists and media outlets is essential for any successful public relations campaign. But how do you identify and engage the right people effectively? Thats where understanding the difference between a media list and a media database becomes crucial for PR professionals. Ready to learn how these tools work together to amplify your PR efforts?

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Isolated’ Prince Andrew rarely leaves Royal Lodge with life now focused on 4 things

Mark My Words

Express Isolated’ Prince Andrew ‘rarely leaves Royal Lodge’ with life ‘now focused on 4 things According to PR expert Mark Borkowski, Prince Andrew’s apparent isolated life could be down to his lack of public opportunities, following his stepback from royal life. Royal commentators believe Prince Andrew is living an “isolated” life at the Royal Lodge, five years after he stepped back from royal duties.