Agility PR Solutions

MAY 7, 2024

As a PR professional, I have witnessed the evolution of PR measurement manyfold over the last 10 years. Today the conversation is not about trying to show the value of measurement, but rather which metrics and what measurement programs are best for a given objective. This is a huge leap forward for the industry, and […] The post Trust me, your team is not trained for PR measurement: Here’s why it’s a job best left to the pros appeared first on Agility PR Solutions.

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Steve Barrett on PR

MAY 7, 2024

Agency Business Report 2024: Editor's letter.

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Agility PR Solutions

MAY 7, 2024

In an era of constant connection, the reputation of a brand can be as delicate as porcelain. An unfortunate step, faulty product, or unhappy customer with significant social media influence can ignite a public relations disaster, producing tremors that may reverberate throughout the company and inflict permanent damage. This is when the support of a […] The post How PR support saves brands in a crisis: Strategies for all stakeholders appeared first on Agility PR Solutions.

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Burrelles Fresh Ideas

MAY 7, 2024

While AI plays a valuable role, human analysis remains crucial for generating actionable insights and evaluating key performance indicators (KPIs) that accurately measure PR campaign effectiveness. In this time of transformation, there is increasing pressure on PR professionals to demonstrate how their activities are driving business results through measurement and reporting.

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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Agility PR Solutions

MAY 7, 2024

Brands and businesses have had data-management problems since way back in primitive times (i.e., before AI), and the issue could potentially get much worse here in the modern age as the tech transforms business procedures—and new research from AI-augmented data security, compliance, and privacy firm BigID reveals that IT leaders fear the risks of data-security […] The post The top Generative AI concern for the remainder of 2024 is data security risk, say decision makers—what companies can

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OnePitch

MAY 7, 2024

Anthony L. Fisher is the senior opinion editor and a columnist for The Daily Beast, and also writes the “Calling Balls and Strikes” newsletter on Substack.

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Sword and the Script

MAY 7, 2024

It’s been pretty quiet this month in PR software; that’s starting to look like it’s going to be characteristic for the year On the first Tuesday of every month, I sort through the news from the PR software community in a summary post like this one. It’s been pretty quiet this month, which is starting to look like it’s going to be characteristic of the year.

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5W PR

MAY 7, 2024

The recent Disrupt HR Event hosted at Fairleigh Dickinson University in Northern NJ provided a platform to delve into the intricacies of generational differences in the workplace. After the chance to mingle, attendees had the opportunity to listen into an insightful discussion on the evolution of work dynamics and solutions to bridge the generational gap. 5WPR’s Chief People Officer, Erica Kirwin, and Technology Vice President, Steph Hadas, led a presentation titled “Generational Differenc

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Axia PR

MAY 7, 2024

Industry professionals should stop using these two words interchangeably. A “communications strategy” or a “communication strategy.” Your company’s “corporate communications department” or “corporate communication department.” It’s all the same, isn’t it? Not exactly.

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Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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Institute for Public Relations

MAY 7, 2024

IPR is featuring research and some of the many AAPI pioneers who have had an impact on the world today in celebration of AAPI Heritage Month. The Pew Research Center analyzed Asian Americans experience, attitudes, and views on their identity and diverse cultures. A survey of over 7,000 Asian American adults was conducted from July … Continue reading How Well Connected do Asian Americans Feel to Each Other?

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Maxim Behar

MAY 7, 2024

Host (Lora Indzhova): Maxim Behar, Assoc. Prof. Alexander Hristov are here with me, PR experts. Hello, gentlemen, glad to see you. Maxim Behar: Good morning! Host: To ask you the first question, if I may use Mrs. Ninova's words - do we currently have a fake caretaker cabinet? Maxim: We don't have a cabinet, actually. Real or fake, we don't have a cabinet.

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Institute for Public Relations

MAY 7, 2024

The Yale Program on Climate Change Communication examined which questions Americans would ask global warming experts if they had the opportunity. An online survey of 1,003 Americans was conducted from Oct. 20–26, 2023. Respondents were categorized into six different categories depending on their attitudes toward climate change: alarmed, concerned, cautious, disengaged, doubtful, and dismissive.

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Institute for Public Relations

MAY 7, 2024

Social media users, communicators, politicians, and media companies are all watching the ongoing issue of the so-called “TikTok ban” in the United States.

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Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching