This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
ChatGPT and other bots are a great help in PR work. As per industry statistics, the most popular applications of AI in PR include: Idea Generation (77.8%) Content Creation (72.4%) Research (53%) Reporting (10%) Monitoring (8%) Given the widespread adoption and effectiveness of AI in these areas, we have decided to focus on them to […] The post Best ChatGPT Prompts for Public Relations appeared first on Prowly Magazine.
Each September, PRSA recognizes Ethics Month to bring increased attention to the core foundation of the communications profession. Please visit prsa.org/ethics for additional programming and ethics resources and PRSA’s social media platforms for updates throughout the month. In the ever-evolving landscape of public relations and communications, ethical decision-making is of paramount importance.
The news can often feel like a never-ending parade of gloom, doom, and despair. After being a TV reporter and journalist for 25 years, Laura Evans is shifting the spotlight from tragedy to hope. As early as high school, Laura has fought tooth and nail to pursue her dream job as a television anchor. Her reporting has earned her several honors and awards including two Emmys!
Building a Culture of Inclusivity: Effective Internal Communication for Diversity, Equity and Inclusion will help to remove a lot of the confusion, doubt and fear related to diversity, equality and inclusion (DEI) for internal communicators. The interlinked relationship between inclusivity and internal communications is distilled into best practice in this field-leading book from two of the industry’s most successful practitioners, Priya Bates and Advita Patel.
Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
It’s 2023, and more online events are happening than ever. Press conferences are no exception. If you want to host an online event where you can share news, updates, or exciting company details with journalists and reporters, a virtual press conference might be the right way to go. You’ll see from the Statista graph below […] The post 7 hallmarks of a successful virtual press conference appeared first on Agility PR Solutions.
What is a partnership press release? A partnership press release is a public relations document issued by businesses to announce a significant collaboration with another entity. It represents a strategic tool that allows businesses to formalize and publicize their alliances, collaborations, or joint ventures. The primary purpose of a partnership announcement press release is to […] The post How to Write a Partnership Press Release (Examples & Templates) appeared first on Prowly Magazi
What is a partnership press release? A partnership press release is a public relations document issued by businesses to announce a significant collaboration with another entity. It represents a strategic tool that allows businesses to formalize and publicize their alliances, collaborations, or joint ventures. The primary purpose of a partnership announcement press release is to […] The post How to Write a Partnership Press Release (Examples & Templates) appeared first on Prowly Magazi
As brands seek to stand out from competitors and offer audiences targeted content, many are turning to social media marketing for support. In particular, influencer marketing is enjoying a popularity boom, alongside new technology like AI content marketing tools. It’s estimated that the global value of influencer marketing is around 21 billion USD, and growing […] The post How to effectively track sales from your influencer marketing efforts appeared first on Agility PR Solutions.
The implementation of AI in Public Relations brings numerous benefits. According to The State of PR Technology 2023, 67.8% of PR professionals surveyed already leverage AI in their work. PR specialists are already using AI for tasks such as: Idea Generation Press Release Creation PR Research PR Reporting PR Monitoring Despite the potential risks of these tools such as accuracy […] The post 10 Best AI Tools for Public Relations in 2023 appeared first on Prowly Magazine.
Except perhaps for the perpetually ruling metric of price, brand loyalty in 2023 is largely determined by the convenience, safety and service components of brand and retailer websites. New research from global business intelligence and risk prevention provider ClearSale provides insight into the attitudes and behaviors of consumers across age, gender, nationality, and online shopping […] The post The state of consumer attitudes on ecommerce, fraud and CX in 2023 appeared first on Agility P
Writing a press release is an effective (and often inexpensive) way of spreading awareness of your nonprofit’s major activities or notable events – especially with the adjustable press release template to ease the process. This article provides an in-depth overview of writing a press release for a nonprofit organization with real-life examples and all the […] The post How to Write a Nonprofit Press Release (Example & Template) appeared first on Prowly Magazine.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Yes, generative AI can automate general workflow tasks, speak to clients and customers intelligibly, and churn out content at lightning speed. On the latter task, the resulting product tends to be boilerplate-style copy devoid of any personality or voice—in other words, functional but hardly creative. New research from visual communication platform Canva doesn’t counter that […] The post AI’s creativity impact: Large majority of marketing and creative leaders say generative AI is an essent
So, your company just got a new CEO, which is huge news! After you’ve made an internal announcement, it’s time to tell everyone else that you have a new chief executive officer. To do this, you need a CEO press release – a document telling readers who has become the chief executive officer of your […] The post How to Write a New CEO Press Release (Examples and Template) appeared first on Prowly Magazine.
As the leaves begin to turn and a crispness fills the air, it’s time for businesses and PR professionals to turn over a new leaf as well. This is a time to embrace the vibrant opportunities that the fall season offers for PR & press releases. 7 Ways to Leverage the Power of the Fall Season in PR & Press Releases Fall-themed PR & press releases can help your company leverage the autumn season to boost its news reach and communication efforts.
20 years after her first PR internship, Alison Bailin is discussing the significance of the editorial calendar and how its importance has evolved for PR professionals. Find out more in this blog post!
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Influencer partnerships have become a valuable marketing tool for brands. They help brands connect with their target audience in an authentic and engaging way. Skincare brands, in particular, benefit from influencer collaborations. By teaming up with influencers, skincare brands can leverage their expertise, authenticity, and wide reach. This helps them build brand awareness, credibility, and loyalty among consumers.
The World PR Forum and PRAXIS conferences in India highlighted the focus of the Global South on professional development through qualifications, continuous learning, and community to advance public relations as a profession. The scale, energy and hospitality of the Indian public relations community is incredible. The World PR Forum and PRAXIS took place in Chennai last week.
Holiday marketing is crucial for businesses. It’s a time when consumers are ready to spend, making it a chance to increase sales and brand recognition. But planning for holiday marketing takes time. To have a successful campaign, companies must start early. When to start planning for holiday marketing The exact timing for holiday marketing planning can vary depending on the nature of the business, the industry it’s in, and the specific holidays it wants to target.
There tends to be a rivalry between sales and marketing teams. Sales often sees marketing as out-of-touch with what’s really happening on the frontlines. Marketing can view sales as focused only on individual deals rather than the big picture. This tension has deepened as sales and marketing tools have become more complex and data-driven. But sales folks should understand how marketing supports sales.
Host: You are listening to the program "About the City" on BTV Radio. We've always associated Camino with hardship. But "The Camino way. Quick, easy and for fun" is the title of the book by Maxim Behar, who is now our interlocutor. The book's premiere is coming up on September 18, and I'll be chatting with the author on the eve of the event. Hello and welcome.
In a digital age where audience behaviors shift with each new trend and technological advance, it’s paramount for marketers to introduce their content campaigns directly into the spaces where their target audiences are most engaged. For years, this meant leveraging familiar staples like search, blog posts, guides, and social platforms. Now, content marketing boundaries are stretching far beyond these traditional confines.
We organize all of the trending information in your field so you don't have to. Join 48,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content