PRSay

JULY 30, 2024

For many organizations, diversity, equity and inclusion (DEI) are crucial values for fostering understanding, progress and achievement of the organizational mission and program goals. However, in this polarized environment, organizations are shifting their language and messaging away from diversity, equity and inclusion to not anger or alienate critical audiences who view DEI as problematic, unnecessary, inaccurate and ultimately, a politically liberal point of view they do not value.

Communications 186

Communications Construction Community Examples 186

Sword and the Script

JULY 30, 2024

News coverage fuels social media; but increasingly, social media fuels the news; shaping opinion on social media boils down to authenticity, experience and customer service More consumers trust social media for information than other conventional sources, including traditional news, business and government. That’s according to a new poll by the trade publication PRWeek and the PR software vendor Notified.

Survey 134

Survey Social Media Consumer Media 134

Awario

JULY 30, 2024

What are the top sentiment analysis tools? In this blog post, we gathered 16 best sentiment analysis tools from free user-friendly sentiment analysis apps to sophisticated and expensive data analysis power-houses.

Analysis 123

Analysis Tools Data Blogging 123

Agility PR Solutions

JULY 30, 2024

Video content is more powerful than ever, driving engagement and expanding reach across digital platforms. To truly maximize your media impact, understanding and leveraging current video distribution trends are essential. When you implement strategic approaches, you can ensure your videos not only capture attention but also foster meaningful interactions.

Video 105

Video Trends Media Publicity 105

Advertisement

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

5W PR

JULY 30, 2024

In today’s competitive marketplace, customer loyalty stands as the golden ticket. While attracting new customers remains important, retaining existing ones proves far more cost-effective and profitable. Studies highlight that returning customers spend more and are more likely to recommend the brand to others. Cultivating a loyal customer base lies in the power of positive messaging and hospitality PR firms.

Publicity 78

Publicity Case Study Study Employee 78

Institute for Public Relations

JULY 30, 2024

The field of public relations (PR) has remained misunderstood, under-applied, and under-researched for decades. The concepts of PR, marketing, and communication were first introduced across sectors in the 60s and 70s.

Nonprofit 90

Nonprofit Company Communications Publicity 90

Agility PR Solutions

JULY 30, 2024

Smart retail marketers and communicators are already thinking ahead to the 2024 holiday-shopping season and preparation—and already realizing that a bevy of challenges await. New research from predictive analytics firm First Insight reveals that retailers are grappling with concerns about promotional effectiveness, inventory levels, and customer acquisition and retention, as well as data-quality problems stemming […] The post 2024 holiday-season preview: Retail marketers cite problems that

Retail 105

Retail Data Analytics Marketing 105

OnePitch

JULY 30, 2024

Tanner Saunders is the senior hotels reporter at The Points Guy , and covers how to redeem travel points for maximum value, the latest and greatest in credit cards and perks, and scenic stays around the globe to check out.

Hotels 78

Hotels Travel Report How To 78

Contently - Strategy

JULY 30, 2024

The other day, as I was vigorously nodding in agreement with one of my favorite podcasts , I had a revelation. Not only do I find the hosts likable — I kind of feel like they’re my friends — but I also consider them credible. Without ever having met these people in real life and with no insight into their fact-checking process, I trust them. This is somewhat remarkable when trust in traditional media is at an all-time low — and trust in brands isn’t far behind.

Brand 52

Brand Branding Reddit SEO 52

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

The Hoffman Agency

JULY 30, 2024

How I ended up at The Hoffman Agency is purely fate. I’m an ad girl, but I’m currently being converted to PR … maybe. As a spring term senior, I was on application 30-something when I stumbled upon The Hoffman Agency’s intern program — sent to me by one of my good friends. I applied that same day and heard back two days later. The response, clearly positive, felt personable.

Agency 36

Agency International Internal Advertising 36

Buzzstream

JULY 30, 2024

For email outreach in 2024, the game has changed. In March of 2024, Google and Yahoo announced they were combatting generic, spammy emails with a list of new restrictions. In the not-too-distant past, sending hundreds or thousands of non-personalized emails was feasible; the only downside was that some people didn’t respond. It was a pure numbers game.

Pitching 77

Pitching LinkedIn Study Writing 77

Culpwrit

JULY 30, 2024

Noting my early career involvement in politics, a Gen Z college sophomore asked me last week if I would still recommend volunteering for political campaigns. “Absolutely, positively,” I replied. The next three months will be a crash course in strategic planning, political organizing, message development, event planning and grassroots organizing — all key traits… Continue reading Learn Valuable PR Skills: Volunteer for a Campaign The post Learn Valuable PR Skills: Volunte

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Course 80