Mon.Jan 01, 2024

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The Role of PR in Bridging the Gap Between Innovation and Perception

Ronn Torossian

In the rapidly evolving landscape of innovation, bridging the gap between groundbreaking advancements and public perception is a delicate task. This is where public relations plays a crucial role, acting as the mediator between the complex world of innovation and the public’s understanding. The intersection of technological breakthroughs, scientific discoveries, and societal acceptance requires strategic […] The post The Role of PR in Bridging the Gap Between Innovation and Perceptio

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How to create compelling app marketing videos: Your app’s path to success

Agility PR Solutions

So, you’ve just launched your new app and feel pretty good about it. That’s great! But of course, your work is far from over. Once you release, you also have to promote and build a following to give that app the best shot at being successful. People need to be excited about learning more about […] The post How to create compelling app marketing videos: Your app’s path to success appeared first on Agility PR Solutions.

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Addressing Cybersecurity Concerns With Your Consumer Technology

Ronn Torossian

Consumer technology companies have become a necessary part of daily life. They have revolutionized communication, work, and entertainment. However, this rapid growth has raised cybersecurity concerns. These innovations create new entry points for potential threats. What ͏is consumer͏ technology? Consumer technology refers to the range of ele͏ctronic devices, software applications, and services designed for personal […] The post Addressing Cybersecurity Concerns With Your Consumer Technolog

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2023 social video analysis: Instagram Reels outperformed all other video content

Agility PR Solutions

Social media video content has proven to be the best way for brands to reach today’s younger consumers, and many of the older ones too. When looking at the average amount of time U.S. adults spent on social media platforms in 2023, new research finds more than half of their time (56.5 percent) was devoted […] The post 2023 social video analysis: Instagram Reels outperformed all other video content appeared first on Agility PR Solutions.

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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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Playing the PR Game to Win: The Value of Smart PR

Axia PR

2023’s Biggest Moments in PR Public companies face stricter rules with ESG reporting.

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Protected: How Do Black Americans Engage with Local News?

Institute for Public Relations

There is no excerpt because this is a protected post.

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5 tips for taking your customer experience to the next level in 2024

Agility PR Solutions

In today’s fiercely competitive business world, providing an exceptional customer experience isn’t just a differentiator; it’s a requirement. Either your customer experience is an advantage or a detriment—there is nothing neutral about this key battleground. Customer experience (CX) is more than just a buzzword—it’s a powerful component of your company’s health and well-being.

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Protected: Majority of U.S. Workers Feel Emotionally and Mentally Safe at Work

Institute for Public Relations

There is no excerpt because this is a protected post.