Sword and the Script

FEBRUARY 27, 2024

Businesses want earned media because it brings third-party credibility, but earning it is just half of the value; you need a playbook for sharing a placement too Merely subscribing to a gym membership isn’t enough to get in shape – you have to work out. Likewise, simply buying a car won’t get you to your destination, you have to fill it up with gas and drive.

Media 157

Media YouTube Pitching Survey 157

PR for Anyone

FEBRUARY 27, 2024

Dr. Pushpinder Dhillon is a triple board certified physician, OBGYN, and owner of the Merak Wellness center, that specializes in women’s health and wellness, anti-aging, and pelvic floor health. In this highly informative discussion, Pushpinder offers her expertise on topics ranging from the effects of stress on women’s health, the relationship between menopause and cholesterol, advice on maintaining heart health, the significance of pelvic health, and many more topics affecting women over 50.

YouTube 147

YouTube Strategy Instagram LinkedIn 147

Axia PR

FEBRUARY 27, 2024

In this episode, Southwest Airlines' Linda Rutherford joins On Top of PR host Jason Mudd to discuss her take on current airline crises and go into depth about Southwest’s crisis communication plan and how they’ve managed their past crises. Tune in to learn more!

Airlines 127

Airlines Crisis Crisis Communications Communications 127

Agility PR Solutions

FEBRUARY 27, 2024

Far from being merely a trendy term, augmented reality (AR) has rapidly become an essential tool in actively transforming and reshaping how PR campaigns are conceptualized and delivered. To showcase this, let’s explore the tangible benefits provided, as well as strategies for incorporating AR into various PR initiatives. From launching products in a virtual space […] The post Transforming PR with augmented reality: Getting beyond the hype appeared first on Agility PR Solutions.

Tools 113

Tools Strategy Publicity 113

Advertisement

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Axia PR

FEBRUARY 27, 2024

In this episode, Linda Rutherford joins On Top of PR host Jason Mudd to discuss her take on current airline crises and go into depth about Southwest’s crisis communication plan and how they’ve managed their past crises. Tune in to learn more!

Airlines 118

Airlines Crisis Communications Crisis Communications 118

Burrelles Fresh Ideas

FEBRUARY 27, 2024

This post is part of our monthly roundup series, where we identify hot topics that PR pros and communicators should be aware of, along with our own takes on them. This month, we identify myriad factors that helped propel the big game to the most-watched Super Bowl in history. Viewership History is Made CBS’ broadcast of Super Bowl LVIII on Sunday was the most-watched television event in US history, according to Nielsen figures — with 123.4 million viewers across CBS, Univision and stream

Sports 86

Sports Television Advertising Advertising 86

Agility PR Solutions

FEBRUARY 27, 2024

Shopping has evolved dramatically over the years. No longer confined to physical stores, today’s consumers can effortlessly purchase on your website, grab deals from emails, or simply click “Add to cart” while scrolling through your socials. The stats speak for themselves, with around 2.71 billion buyers now shopping online. Image sourced from oberlo.com Enter omnichannel […] The post 5 strategic steps for creating an effective omnichannel marketing strategy appeared fi

Strategy 109

Strategy Marketing Consumer Publicity 109

Reputation Us

FEBRUARY 27, 2024

The Tangible Value of Reputation Management Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. This five-part series delves into the key areas where the concrete value of managing your reputation has clear business benefits. In this second part, we investigate reputation value and risk.

Reputation 78

Reputation Corporate Insurance Insurance 78

Axia PR

FEBRUARY 27, 2024

Mixing AI and public opinion can be tricky, but it’s possible to implement AI in PR ethically. Artificial intelligence continues to transform industries as adoption accelerates globally. For companies exploring AI’s capabilities, understanding the surrounding media narratives and public perceptions is critical to guiding PR strategy. Cision’s comprehensive analysis of AI conversations across traditional and social media from July 2022 to July 2023 provides valuable insights for PR clients on thi

Ethics 71

Ethics Communications Analysis Trends 71

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

OnePitch

FEBRUARY 27, 2024

Conz Preti , Senior Editor for Freelancers at Business Insider, covers parenting, health, college life, and sex and relationships. During the episode, Conz talks about the juicy personal stories she writes about, a reliable source who works with clients to prepare stories before they land in her inbox, why she always agrees to embargos that are relevant to her beat, and more.

Writing 97

Writing Media 97

Newsfile

FEBRUARY 27, 2024

In today’s fast-paced digital landscape, the power of a well-distributed press release is undeniable. Did you know that press releases shared through giants like AP and Reuters can reach millions around the globe in an instant? This vast reach can significantly sway market trends and consumer interests. Picture your press release cutting through the digital noise, grabbing the spotlight in the crowded inboxes of leading journalists and publications.

Financial 52

Financial Media Analytics Newspapers 52

Buzzstream

FEBRUARY 27, 2024

You’ve just completed a great new study, and you’re keen to get journalists to cover your findings, but how do you do that? Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. Maybe you’re wondering what your pitch should include. Or are you struggling to figure out how best to structure your pitch?

Pitching 83

Pitching Writing Film How To 83