PRSay
MAY 15, 2024
For more articles on crisis management, please check out the May 2024 issue of Strategies & Tactics. The “Stealing Thunder Theory” of crisis communications has been a critical tool for PR counselors for decades. And as businesses and organizations seek to achieve greater transparency and to mitigate the impact of a crisis on overall trust and reputation, it’s proven successful.
Agility PR Solutions
MAY 15, 2024
Managing your online reputation? Start by monitoring your digital footprint across social media and review sites, using tools like Google Alerts to stay updated. Engage with feedback quickly, setting up alerts for new reviews and crafting thoughtful responses to both praise and criticism. Encourage happy customers to leave positive reviews, enhancing your brand’s credibility.
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Prowly
MAY 15, 2024
A comparison of the most popular UK media databases, including the biggest providers like Gorkana, as well as more affordable options for freelancers & PR teams with smaller budgets. The post UK Media Database Comparison – Pricing & Features [2024 Update] appeared first on Prowly Blog.
Agility PR Solutions
MAY 15, 2024
Are you tired of having non-qualified leads? Do you wish you could somehow have a magic guide or recipe for lead generation? Well, look no further. In this article, we’ll give you a few insights on how you can turn your website’s visitors into customers. Your website is a revenue-generating machine that should be primed […] The post Lead generation best practices: 10 ways to maximize your marketing ROI appeared first on Agility PR Solutions.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Reputation Us
MAY 15, 2024
The Value of Reputation…A Five Part Series from ReputationUs. Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. This five-part series delves into the key areas where the concrete value of managing your reputation has clear business and financial benefits.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Axia PR
MAY 15, 2024
Use these strategies to slice, dice, and personalize your company’s media segments. Pitching journalists can seem chance-oriented, like throwing spaghetti against a wall to see what sticks. To boost your opportunity for success, you need an organized system for keeping track of media contacts and targeting pitches. The key is to segment your lists into smaller groups with shared interests.
Agility PR Solutions
MAY 15, 2024
Business planning kind of went out the window when the pandemic hit, and even as late as 2022, companies were stuck in short-term mode as the arduous recovery plodded along. Finally in 2023, enterprises took steps to move beyond rapid-response global crisis mode—systematically pursuing modernization initiatives such as upgrading business systems, processes and platforms.
Buzzstream
MAY 15, 2024
We talk a lot about link building strategies on our blog. With the Helpful Content algorithm update , AI Overviews, and all of the other changes in the industry, I wanted to reach out to Aaron Anderson , who owns and operates a link building agency, Linkbuilder.io , that is deep in the trenches building links every day. I had the chance to join Aaron’s podcast as a guest a few years back, and what struck me was his unique approach to link building.
Katie Paine's Measurement Blog
MAY 15, 2024
I just got an email from Muck Rack , informing me that “66% of PR pros say producing measurable results is the best way to increase the value of PR to key stakeholders.” I couldn’t agree more. In fact I’m generally in violent agreement with most of what Muck Rack says. I certainly can’t argue with their conclusion that establishing key performance indicators (KPIs) for PR is essential.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Medianet Australia
MAY 15, 2024
Daniel Browning is a writer, journalist, radio broadcaster, documentary maker and sound artist. He is also the author of the collection, Close to the Subject, which won the 2024 Victorian Premier’s Literary Award for Indigenous Writing. The collection, an eclectic mix of literary genres and mediums, is a testament to Browning’s long and accomplished career in the arts.
David PR Group
MAY 15, 2024
Within the residential real estate industry, a pivotal shift is underway, one that could redefine the landscape of buying and selling homes in the United States. The National Association of Realtors (NAR), an entity that represents a vast number of residential real estate agents, has been conspicuously silent on a significant issue that has been brewing for years: a seismic change in the traditional commission structure that has governed real estate transactions for decades.
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