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In todays fast-paced, interconnected world, the ability to manage a crisis is not just a skillits a necessity. From product recalls to public relations disasters, a crisis can hit a brand at any moment, with far-reaching consequences for its reputation and bottom line. However, in the age of social media, 24/7 news cycles, and a […] The post Crisis Communications in the Digital Age: Navigating the Storm appeared first on.
If you've ever wondered, "How can I track Twitter mentions?" and wanted to find ways of doing it effectively, this article is for you. Monitoring mentions is tricky, especially on social media platforms like X (Twitter), where conversations happen in real-time. Making sure a single Twitter mention doesn't go unnoticed is difficult and that's where tracking press hits with dedicated tools comes in handy.
Toy PR campaigns are often built on the desire to create lasting cultural phenomenabrands that not only capture the imagination of children, but also shape the collective nostalgia of generations. However, when toy brands fail to anticipate cultural shifts or make problematic marketing decisions, they can inadvertently cause a backlash. The He-Man and the Masters […] The post The infamous He-Man PR blunder: The maligned case of Mattels 80s action figures first appeared on Agility PR Soluti
If you run a small business or brand, you need “earned media” to help build trust with your customer base. Earned media includes positive news stories, articles, and mentions from reputable sources. To maximize the amount of earned media your brand has at its disposal, you need a great publi… Read more The post Essential PR Outreach Techniques to Follow appeared first on eReleases.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
Crisis is a dangerous word and it shakes the nerves of the communicators who stumble in the excruciating grip of it. It is always hard to manage this fallout. In this era of connected channels and freedom of voice, crisis management becomes very challenging. For brands and businesses, this situation is a total disaster that […] The post 5 steps for mastering crisis management to shape your media narrative first appeared on Agility PR Solutions.
In this episode, Tyra Tutor joins On Top of PR host Jason Mudd to discuss career longevity, leadership tips, marketing strategies, and remote work trends. Tune in to learn more!
In kindergarten, we learn that 1 + 1 = 2. Simple. Logical. Unquestionable. From a young age, math clicked for me. Numbers made sense in a way the world often did not. I saw life as a series of equations: leaving early + preparation = arriving on time; studying + completing assignments = good grades; effort + consistency = success. My world was structured and predictable, and I felt comfortable.
Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
In this installment of our series spotlighting top publishers across web and social media, were shifting our focus to Germany. Previously, we analyzed 50 of the top publishers across a variety of news types, and did a similar deep dive into 10 UK publishers. Now we’re bringing the same approach to Germanys publisher landscape. For this research, we took content from 10 of the top German publishers, including, Bild, RTL, Zeit, Focus, Welt, Faz, Stern, Der Spiegel, ZDF, and Deutsche Welle, a
Hannah Storm is a legendary sports journalist, producer, and director who has broken barriers in the sports industry. Known for her dynamic career spanning decades, Hannah has covered a wide array of sports, interviewed presidents and celebrities, and championed women in sports broadcasting. Beyond her professional achievements, she is a mom to three daughters and a breast cancer survivor, with a passion for raising awareness about hereditary cancer screenings.
If these predictions are any indication, theres little consensus across marketing and PR about what will happen next year; exciting times are ahead In pouring over predictions I recieved this year, I had a simple observation: I disagreed with a lot of them. Indeed, if you peruse these entries, youll see a lot of conflicting views. In other words, if this roundup is any indication, we dont have a consensus about the future.
A Content Management System (CMS) is essential for creating and managing a website. Whether you’re running a blog, an online store, or a corporate website, a CMS helps you manage content efficiently and ensures your site stays organized. This guide will walk you through what a CMS is, how it works, the key features to […] The post A deep dive into Content Management Systems: 10 business benefits you should know first appeared on Agility PR Solutions.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
The craft beer industry has exploded in recent years, presenting both exciting opportunities and formidable challenges for brewers. With a plethora of options vying for consumer attention, standing out in a crowded market requires a strategic approach that combines creativity, quality, and effective alcohol marketing. Understanding The Brand Identity The first step to successful craft beer marketing is to establish a clear and compelling brand identity.
In todays digital-first world, the lines between digital PR and content marketing are increasingly blurred. Both aim to create compelling narratives that engage audiences, boost brand credibility, and drive results. While PR builds relationships and enhances reputation, content marketing focuses on storytelling to educate and convert. Together, they create a powerful synergy that elevates brand […] The post The Intersection of Digital PR and Content Marketing: Building a Seamless Strategy
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