Agility PR Solutions

JULY 31, 2024

How would you prefer to learn something new, by reading an article or watching a video? If you’re like most people, you’ll pick the video tutorial. Visuals are more engaging and help explain complex concepts better. They’re easier to retain, too. Visuals on social media: A closer look Given our declining attention spans, most social […] The post 6 tips for creating visual content at scale for social media campaigns appeared first on Agility PR Solutions.

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Social Media Media Video Publicity 183

PR for Anyone

JULY 31, 2024

Thrilled to be Back on Good Day DC! I’m always thrilled to be back on Good Day DC, sharing my favorite gadgets and lifestyle tips to make your life easier and more fun! Recently, I had the pleasure of showcasing some amazing products perfect for your next beach trip or pool day. From innovative drink holders to compact storage solutions, these items are designed to enhance your summer outings.

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Transportation Study Video Travel 130

Agility PR Solutions

JULY 31, 2024

For a long time, content marketing was considered merely a way to attract customers to your brand. And, sure, high-quality posts (distributed via your company blog or social media profile) are still practically unmatched in their ability to generate brand and product awareness. Nonetheless, investing in customer-centric content can deliver numerous advanced benefits.

Content Marketing 113

Content Marketing Social Media Blogging Branding 113

Axia PR

JULY 31, 2024

Analysis shows pitches leading with recognizable brand names in subject lines tend to reach higher journalist engagement. When you're pitching a story that involves a well-known brand, it can be tempting to save that juicy tidbit for the body of your pitch email. But an analysis of millions of successful media pitches suggests that putting the brand name front and center in your subject line can significantly boost the chances a journalist will open your email.

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Pitching Branding Brand Analysis 71

Advertisement

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Agility PR Solutions

JULY 31, 2024

Despite growing interest and enthusiasm for Generative AI in the enterprise, significant challenges are emerging that threaten the success of GenAI projects, and according to tech-focused consultancy Enterprise Strategy Group (ESG) and data storage and cloud management firm Hitachi Vantara, the vast majority of these challenges lie within the business infrastructure of companies themselves.

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Enterprise Government Data Groups 113

Prohibition

JULY 31, 2024

Yet another month of exciting ad updates for us to delve in to. AI continues to be pushed across all marketing platforms and a decline in budget being spent on TikTok advertising might make this the perfect time to start advertising on the platform. Here’s the latest! Meta ads can now detect offers on your website Using a new tool, Meta can now detect existing offers that are listed on a company’s website and display these on your ads.

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Instagram Tools Advertising Advertising 62

Stern + Associates

JULY 31, 2024

For consulting firms, establishing the authority of expert partners is essential for building trust and credibility. A well-executed partner visibility program not only enhances your firm’s reputation but also drives business growth. However, measuring its effectiveness can be challenging. Here are three key metrics to assess whether your partner visibility efforts are making an impact. 1.

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Leadership Conference Survey Measurement 62

MaccaPR

JULY 31, 2024

Influencer and brand partnerships are nothing new — witness such recent high-profile influencer and brand partnerships from Ben Affleck, Matt Damon and Tom Brady partnering with Dunkin Donuts for a Super Bowl ad to model/social media personality Sophia Richie Grainge’s partnership with jeweler David Yurman. BUT the evolution of how brands are now partnering with influencers – or people of influence – is evolving.

Trends 62

Trends Branding Brand Marketing 62

Mark My Words

JULY 31, 2024

The Guardian Mark Borkowski, a public relations and reputation management expert, said that time and again the corporation had been caught out by an inability to act swiftly, fuelling a crisis as newspapers and social media commentary fan the flames by filling the information void. “The problem with the BBC is they are not structurally fast enough and quick enough to deal with these situations when they arrive,” he said.

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Reputation Newspapers Crisis Corporate 60

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Reputation Antistress by Sergii Bidenko

JULY 31, 2024

Only those who are in the middle of a crisis know what kind of crisis it is. It's easy to react to others' crises, but it's challenging to judge them accurately without knowing all the details. I thought about this again when I watched a clip from the film "Sully," which focuses on investigating the emergency landing of a passenger plane on the Hudson River in New York.

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Crisis Transportation Film Engineering 59

Institute for Public Relations

JULY 31, 2024

Reuters Institute for the Study of Journalism examined how news is consumed globally along demographic and geographic lines. An online survey of 94,940 people in 47 countries was conducted from January – February 2024. Key findings include: 1.) Overall, there were minimal partisan differences regarding whether respondents trusted the news. –45% of respondents who leaned … Continue reading What Impacts Trust in News Across the Globe?

Journalism 52

Journalism Survey Consumer Study 52

Medianet Australia

JULY 31, 2024

81% of journalists rely on press releases to source their news stories. With such a heavy reliance on a single medium, it's important to understand what to avoid when crafting an impactful press release. Medianet's in-house editorial team reads hundreds of press releases each week and even pitches almost half of them directly to journalists, hearing and responding to their feedback.

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Pitching Training 52

Institute for Public Relations

JULY 31, 2024

The Yale Program on Climate Change Communication and the Center for Climate Change Communication surveyed Americans to better understand their beliefs and attitudes on global warming. An online survey of 1,031 Americans was conducted from April 25 – May 4, 2024. Key findings include: 1.) 32% of Americans said they have “rewarded” companies that are … Continue reading How Do Americans Feel About Global Warming?

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Survey Communications Company Government 52

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

PR Fuel

JULY 31, 2024

Official statements are always a nervewracking moment for a business, whether the news is good or bad. You never quite know, in the era of instant, 24/7 news, whether that statement will spiral and spin into negative and sarcastic comments on social media, or an exciting springboard that transforms you… Read more The post Essential Elements to Include in an Official Statement Press Release appeared first on eReleases.

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Social Media Media Writing 52

PRSay

JULY 31, 2024

Chris Lukach, APR, will lead the PRSA Certificate Program, “ Navigating Today’s Reputation Risk Management ,” beginning on Aug. 22. Visit the PRSA website for more details on the program. I want to tell you a social media story — a true one, and one that rather articulates a shifting reality affecting the practice of reputation management. Like the parents of most grade-school-age children, I belong to the Facebook group run by my daughters’ school.

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Reputation Facebook Social Media Study 166