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Save the date: Join Editor-in-Chief John Elsasser live on LinkedIn on Aug. 22 at 1 p.m. ET for a writing refresher with Ann Wylie. What’s the least important element in a release — less important even than the dateline or the boilerplate? Quotes, say one in four reporters surveyed in a study by Greentarget. According to Greentarget’s research: 13% of journalists never use quotes from releases. 31% rarely use quotes from releases. 28% use quotes from releases only when they’re on deadline and can
Many businesses wish they could master the art of social media marketing. Unfortunately, using a social network like Instagram or Facebook to grow a customer base effectively is not easy. For an increasing number of businesses, the solution here means leaving their social media marketing needs to professional influencers. Recent research shows that 60 percent […] The post Is influencer marketing helping or hurting PR?
In this episode, Kate Meyers Emery, Ph.D., joins On Top of PR host Jason Mudd to discuss ways organizations can use data-centric storytelling on social media to raise awareness and engagement. Tune in to learn more!
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
Do you want to learn how to drive more engagement and awareness through brand mentions? If so, you’re in the right place! Regardless of your industry, there’s no doubt that brand mentions are vital for your success. Whether you’re a marketing manager at a big company, a social media strategist for a growing brand, or […] The post 7 successful strategies to drive engagement through brand mentions appeared first on Agility PR Solutions.
Recent events have highlighted th e fact that trust and transparency are the biggest issues facing communicators today. I nvestor relations and public relations pros face new challenges driven by AI-generated content , bad actors and their ability to a ffect confidence in news sources. Findings from a recent Notified/PRWeek survey also reveal that 58% of PR pros view deepfakes and fake news as major threats to the organizations they represent , meaning safeguarding confidence in corporate commun
Recent events have highlighted th e fact that trust and transparency are the biggest issues facing communicators today. I nvestor relations and public relations pros face new challenges driven by AI-generated content , bad actors and their ability to a ffect confidence in news sources. Findings from a recent Notified/PRWeek survey also reveal that 58% of PR pros view deepfakes and fake news as major threats to the organizations they represent , meaning safeguarding confidence in corporate commun
Dr. Jieun Shin and colleagues examined the extent to which normative values (e.g.,factual reporting and public importance) in news stories contribute to actual engagement such as sharing, liking, and commenting compared to social media values (e.g., perceived popularity). Two online surveys were conducted in May 2022; one surveyed 761 journalists and the other surveyed 6,390 … Continue reading Does High-Quality News Attract Engagement on Social Media?
New product features from GlobeNewswire and Prowly; Dow Jones sues Cision, mentions: Stagewell, Staffbase, TrueScope and Meltwater; farewell Hanson & Hunt Regular readers might be interested to know I quietly started a podcast a few months back – The B2B Marketing and PR podcast. It’s effectively the audio version of this blog and the second podcast I’ve produced.
In today’s complex healthcare landscape, being able to navigate a wealth of information while also finding reliable sources can be daunting. Patients tend to look for both effective treatment and trustworthy guidance. That’s where healthcare PR agencies can help, acting like a bridge between healthcare providers and patients. They can create a foundation of trust and empower informed healthcare decisions.
Imagine a world where your PR campaigns are crafted by machines, yet missing the warmth and personality of a human! The PR industry is known for being dynamic and evolving with changes to society. However, we are now in an age where generative AI can perform certain tasks, quicker and more consistently, at a similar competency level to a PR graduate.
Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
The Conference Board and Ragan Communications examined the election-related initiatives companies are launching internally leading up to the elections, and how communicators manage election-related reputational risks. An online survey of 1,031 Americans was conducted from April 25 – May 4, 2024. Key findings include: 1.) Companies said they planned two initiatives internally: –Encouraging employees to vote … Continue reading What Initiatives Are Companies Launching in an Election Yea
Imagine a world where your PR campaigns are crafted by machines, yet missing the warmth and personality of a human! The PR industry is known for being dynamic and evolving with changes to society. However, we are now in an age where generative AI can perform certain tasks, quicker and more consistently, at a similar competency level to a PR graduate.
After years of skepticism in the wake of the 2008 financial crisis, the global banking industry has clawed its way back and regained the trust of customers and employees. That is one of the main conclusions from the 2024 Edelman Trust Barometer: Financial Services Edition. The report conducts a deep dive into the financial services … Continue reading Why Are Banks the Most Trusted Sector Within Financial Services?
According to a recent report, press releases are ranked as one of the most trustworthy sources of information among journalists, with 1 in 5 considering them the most reliable source of all. For brands, press releases are crucial tools for sharing news and updates with the public and media. At eReleases… Read more The post Understanding the Purpose of a Press Release for Your Brand appeared first on eReleases.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Rethinking Employer Branding The world of work underwent a significant shift in the wake of COVID-19, prompting organizations to reassess their strategies for attracting and retaining top talent. Central to this recalibration is the concept of employer branding – how a company presents itself as an employer, showcasing its values, culture, and overall appeal to … Continue reading How Can Internal Communications Enhance Employer Branding?
It wasn’t long ago when consumers wanted to know everything about brands—the purpose mandate that became a huge purchase influencer years ago demanded that brands share their views on societal matters and actively take a stand, even on highly divisive issues like abortion rights, gun control, and politics. But as election vitriol heats up, it […] The post Hey brands, consumers don’t care about your political opinions anymore, so keep them to yourself—especially during the current election
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