Agility PR Solutions

AUGUST 6, 2024

Many businesses wish they could master the art of social media marketing. Unfortunately, using a social network like Instagram or Facebook to grow a customer base effectively is not easy. For an increasing number of businesses, the solution here means leaving their social media marketing needs to professional influencers. Recent research shows that 60 percent […] The post Is influencer marketing helping or hurting PR?

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Marketing Instagram Social Media Facebook 178

Axia PR

AUGUST 6, 2024

In this episode, Kate Meyers Emery, Ph.D., joins On Top of PR host Jason Mudd to discuss ways organizations can use data-centric storytelling on social media to raise awareness and engagement. Tune in to learn more!

Storytelling 133

Storytelling Social Media Data Media 133

Agility PR Solutions

AUGUST 6, 2024

It wasn’t long ago when consumers wanted to know everything about brands—the purpose mandate that became a huge purchase influencer years ago demanded that brands share their views on societal matters and actively take a stand, even on highly divisive issues like abortion rights, gun control, and politics. But as election vitriol heats up, it […] The post Hey brands, consumers don’t care about your political opinions anymore, so keep them to yourself—especially during the current election

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Consumer Branding Brand Trends 104

Notified

AUGUST 6, 2024

Recent events have highlighted th e fact that trust and transparency are the biggest issues facing communicators today. I nvestor relations and public relations pros face new challenges driven by AI-generated content , bad actors and their ability to a ffect confidence in news sources. Findings from a recent Notified/PRWeek survey also reveal that 58% of PR pros view deepfakes and fake news as major threats to the organizations they represent , meaning safeguarding confidence in corporate commun

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Survey Corporate Communications Publicity 110

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Agility PR Solutions

AUGUST 6, 2024

Do you want to learn how to drive more engagement and awareness through brand mentions? If so, you’re in the right place! Regardless of your industry, there’s no doubt that brand mentions are vital for your success. Whether you’re a marketing manager at a big company, a social media strategist for a growing brand, or […] The post 7 successful strategies to drive engagement through brand mentions appeared first on Agility PR Solutions.

Strategy 100

Strategy Branding Brand Social Media 100

Sword and the Script

AUGUST 6, 2024

New product features from GlobeNewswire and Prowly; Dow Jones sues Cision, mentions: Stagewell, Staffbase, TrueScope and Meltwater; farewell Hanson & Hunt Regular readers might be interested to know I quietly started a podcast a few months back – The B2B Marketing and PR podcast. It’s effectively the audio version of this blog and the second podcast I’ve produced.

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Privacy B2B Pitching Analysis 88

5W PR

AUGUST 6, 2024

In today’s complex healthcare landscape, being able to navigate a wealth of information while also finding reliable sources can be daunting. Patients tend to look for both effective treatment and trustworthy guidance. That’s where healthcare PR agencies can help, acting like a bridge between healthcare providers and patients. They can create a foundation of trust and empower informed healthcare decisions.

Healthcare 78

Healthcare Community Education Social Media 78

Prohibition

AUGUST 6, 2024

Imagine a world where your PR campaigns are crafted by machines, yet missing the warmth and personality of a human! The PR industry is known for being dynamic and evolving with changes to society. However, we are now in an age where generative AI can perform certain tasks, quicker and more consistently, at a similar competency level to a PR graduate.

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Publicity B2C Crisis Management Ethics 62

OnePitch

AUGUST 6, 2024

Nathan Burrow is the senior deals editor at Wirecutter , the product reviews and recommendations department of The New York Times.

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Media 80

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

Prohibition

AUGUST 6, 2024

Imagine a world where your PR campaigns are crafted by machines, yet missing the warmth and personality of a human! The PR industry is known for being dynamic and evolving with changes to society. However, we are now in an age where generative AI can perform certain tasks, quicker and more consistently, at a similar competency level to a PR graduate.

Publicity 62

Publicity B2C Crisis Management Ethics 62

Institute for Public Relations

AUGUST 6, 2024

The Conference Board and Ragan Communications examined the election-related initiatives companies are launching internally leading up to the elections, and how communicators manage election-related reputational risks. An online survey of 1,031 Americans was conducted from April 25 – May 4, 2024. Key findings include: 1.) Companies said they planned two initiatives internally: –Encouraging employees to vote … Continue reading What Initiatives Are Companies Launching in an Election Yea

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Company Internal International Conference 52

PR Fuel

AUGUST 6, 2024

According to a recent report, press releases are ranked as one of the most trustworthy sources of information among journalists, with 1 in 5 considering them the most reliable source of all. For brands, press releases are crucial tools for sharing news and updates with the public and media. At eReleases… Read more The post Understanding the Purpose of a Press Release for Your Brand appeared first on eReleases.

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Branding Brand Tools Report 52

Institute for Public Relations

AUGUST 6, 2024

After years of skepticism in the wake of the 2008 financial crisis, the global banking industry has clawed its way back and regained the trust of customers and employees. That is one of the main conclusions from the 2024 Edelman Trust Barometer: Financial Services Edition. The report conducts a deep dive into the financial services … Continue reading Why Are Banks the Most Trusted Sector Within Financial Services?

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Banking Financial Employee Crisis 52

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

PRSay

AUGUST 6, 2024

Save the date: Join Editor-in-Chief John Elsasser live on LinkedIn on Aug. 22 at 1 p.m. ET for a writing refresher with Ann Wylie. What’s the least important element in a release — less important even than the dateline or the boilerplate? Quotes, say one in four reporters surveyed in a study by Greentarget. According to Greentarget’s research: 13% of journalists never use quotes from releases. 31% rarely use quotes from releases. 28% use quotes from releases only when they’re on deadline and can

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Writing Automotive System Leadership 179

Institute for Public Relations

AUGUST 6, 2024

Rethinking Employer Branding The world of work underwent a significant shift in the wake of COVID-19, prompting organizations to reassess their strategies for attracting and retaining top talent. Central to this recalibration is the concept of employer branding – how a company presents itself as an employer, showcasing its values, culture, and overall appeal to … Continue reading How Can Internal Communications Enhance Employer Branding?

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