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A rapidly evolving media environment requires public relations professionals to do more than just craft a compelling story. Several factors determine the success or failure of a PR campaign, with one of the most critical being the impact of media coverage on a brands reputation, audience engagement, and overall visibility. In-depth media analysis provides valuable […] The post How media analysis boosts PR: Top tips and best practices first appeared on Agility PR Solutions.
Learn how small financial brands can leverage digital marketing to compete with industry giants through targeted content, social media and SEO strategies. The post The Power of Digital Marketing for Small Brands in the Financial Sector appeared first on.
In the past year, 65% of organizations have activated their crisis communication plans at least once, up from 60% in 2023. This growing trend highlights the increasing need for proactive crisis communication to navigate unexpected challenges effectively. Whether dealing with PR crises, cyberattacks, product recalls, or operational disruptions, swift and transparent messaging is crucial to […] The post A comprehensive guide to crisis communication for protecting your brand reputation first
Seasonal toy sales represent a significant portion of annual revenue for manufacturers and retailers, with the fourth quarter alone accounting for nearly 50% of yearly toy purchases. PR teams face intense pressure to break through market noise during these critical periods, particularly from October through December when consumer spending peaks. While many brands focus solely on advertising, PR strategies offer unique advantages for building authentic connections with consumers and creating last
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
The 97th Academy Awards took place on March 2nd, celebrating a new slate of films, actors, and industry professionals. Ten films were nominated for Best Picture, with the honor going to the independent film Anora. Since nominations are announced as early as January, Best Picture contenders have ample time to generate excitement and media attention […] The post Can the Oscar Bump Affect Media Mentions?
In this episode of the BuzzStream podcast, I chat with Doug Downs, the principal at Stories and Strategies Podcast Productions. I first met Doug after checking out his podcast while researching the best PR podcasts on the web. Doug graciously invited me to appear on his podcast as a guest, which you can check out here. As Doug is an expert in all things podcasting, I figured picking his brain about pitching yourself or your clients to get on podcasts would be an excellent opportunity.
In this episode of the BuzzStream podcast, I chat with Doug Downs, the principal at Stories and Strategies Podcast Productions. I first met Doug after checking out his podcast while researching the best PR podcasts on the web. Doug graciously invited me to appear on his podcast as a guest, which you can check out here. As Doug is an expert in all things podcasting, I figured picking his brain about pitching yourself or your clients to get on podcasts would be an excellent opportunity.
They say first impressions matter - and when it comes to your business, they start long before a customer walks through the door. Continuing the discussion around getting people in your shop, the way your exterior looks can influence whether someone decides to step inside or keep walking. A welcoming, well-maintained space signals professionalism and care, while a neglected one can turn potential customers away.
Today, we have the pleasure of speaking with Rebecca, a seasoned journalist whose journey from a bustling newsroom to the serene life on a farm has been anything but ordinary. With a career spanning daily newspapers, magazines, and even podcast hosting, Rebecca has navigated the complexities of the media industry with grace and adaptability. Join us as we delve into her experiences, insights, and the unique perspective she brings to the world of freelance journalism and public relations.
Retail advertising has undergone a seismic shift in the last decade, and two platforms stand at the forefront: Amazon and Instacart. These platforms are revolutionizing the way brands reach consumers by targeting them at the most critical stage of their buying journeyjust before they make a purchase. Why Amazon and Instacart Work Unlike traditional social media advertising on platforms like TikTok or Facebook, ads on Amazon and Instacart reach consumers with high purchase intent.
Did you know that, according to Impact.com, 77% of journalists block PR professionals who send irrelevant pitches? This statistic underscores the importance of a well-structured press release. A clear and concise format ensures your message is both engaging and accessible to media professionals. L… Read more The post Why the Format of Your Press Release Matters More Than You Think appeared first on eReleases.
Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Were still walking on Cloud 9 after experiencing all that Expo West 2025 had to offer. We came, we sampled, and we celebrated. If you attended, you know that the energy was high, the tote bags were THE status symbol, and brands pulled out all the stops to capture attention. From ingredient wars to over-the-top activations, heres everything that had the show floor talkingand whats about to hit grocery aisles near you.
In the competitive world of digital marketing, high-quality backlinks are one of the most critical ways to boost your website's search engine rankings. Backlinks act as endorsements from trusted sources. They signal to search engines that your content is valuable and relevant. Securing high-quality backlinks is ultimately investing in your websites long-term success.
Das Internet wird berschwemmt mit Texten, deren Inhalte durch SEO-Vorgaben strukturiert sind, immer hufiger von knstlicher Intelligenz erstellt wurden und artifiziell wirken. Die Flut an Inhalten trgt nicht dazu bei, dass relevante Inhalte ihre Empfnger erreichen. Fr die Unternehmenskommunikation stellt das eine Herausforderung, aber auch eine Chance dar.
My next adventure is almost here! I am THRILLED to be able to officially tell you that, effective June 1, I start as Managing Director for People’s Light , a remarkable professional nonprofit theatre in beautiful Malvern, Pa! While I didn’t know it when I started exploring my next adventure, People’s Light was exactly where I needed to land.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
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