Thu.Jul 11, 2024

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3 Ways to Give Your Brand a Personality

Remote PR Jobs

In today's saturated market, brands face the challenge of rising above an ever-increasing number of competitors. Research has shown that people relate better to humans than logos, tag lines, or other impersonal entities used commonly in the industry. However, one universal strategy to ensure your company stands out is to humanize the brand , imbuing it with a unique personality that resonates with target audiences.

Branding 245
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Don’t Let Good Media coverage go to waste! Get More Mileage Out of Your PR Wins

The Resolution Blog

Securing coverage is no small feat and some pieces are harder to come by than others. That’s why I’m a big believer in squeezing every last drop out of each great piece of coverage that goes live. So I was thrilled to be joined by the brilliant Sarah Kissko-Hersh in a recent webinar, where she […] The post Don’t Let Good Media coverage go to waste!

Media 178
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Smart strategic tips for building a strong online brand presence

Agility PR Solutions

In an era marked by widespread internet access and rapid information exchange, a robust online brand presence has become indispensable. It functions as the digital storefront that attracts potential customers, the platform for establishing industry authority, and the cornerstone for building trust and loyalty. Defining the brand identity Before setting out on a journey to […] The post Smart strategic tips for building a strong online brand presence appeared first on Agility PR Solutions.

Branding 109
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Can Product Packages Deliver Your Message?

HMA Public Relations

Find out how thinking outside the box can help deliver your message with product packages. Justin Liggin explains how influencer engagement through product packages can help build engagement and connect with audiences. Read more!

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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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How to gain global publicity without spending mega-millions to become an Olympics sponsor

Agility PR Solutions

NBCUniversal has been touting its coverage of the Paris 2024 Olympic Games for more than a year. But until very recently, readers of sports pages in the United States wouldn’t know that there was an Olympics beginning in Paris on July 26. That’s because despite the best efforts of NBCU, which will televise the Olympics […] The post How to gain global publicity without spending mega-millions to become an Olympics sponsor appeared first on Agility PR Solutions.

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ICYMI: Bulldog’s most popular posts in June

Agility PR Solutions

Despite a bit of a summer slowdown from the massive traffic we’ve seen so far this year, Bulldog had some high-traffic posts thanks largely to our wonderful contributors, who opined on timely and important issues like the rise of virtual influencers, winning new clients with smart social media content strategy, how to avoid perceived greenwashing […] The post ICYMI: Bulldog’s most popular posts in June appeared first on Agility PR Solutions.

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The top publishers on Instagram in Q2 2024

NewsWhip

In a fractured social media landscape, successful publishers are harnessing the power of meeting their audiences where they are, whether that’s established news platforms such as X or emerging ones such as TikTok. On Instagram, from short-from video reporting with Reels, to posts that summarize a news story and often encourage users to click on the “link in bio,” they know it’s an important part of their digital strategy.

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Gail Heimann’s retirement is a big loss for the PR industry

Steve Barrett on PR

The Weber Shandwick CEO’s near three-decade tenure at the Interpublic agency was highlighted by creativity, great ideas, mentorship and empathetic leadership.

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Navigating the New Media Landscape: The Importance of Media Training in the Age of AI

5W PR

The media landscape is undergoing a seismic shift, with artificial intelligence (AI) rapidly transforming the creation, distribution, and consumption of information. In this dynamic environment, effective communication has never been more critical. Media training has become a vital component, equipping individuals and organizations with the tools to thrive in the age of AI.

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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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Protected: IPR Welcomes Four New Trustees

Institute for Public Relations

There is no excerpt because this is a protected post.