Thu.Jul 11, 2024

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3 Ways to Give Your Brand a Personality

Remote PR Jobs

In today's saturated market, brands face the challenge of rising above an ever-increasing number of competitors. Research has shown that people relate better to humans than logos, tag lines, or other impersonal entities used commonly in the industry. However, one universal strategy to ensure your company stands out is to humanize the brand , imbuing it with a unique personality that resonates with target audiences.

Brand 213
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Don’t Let Good Media coverage go to waste! Get More Mileage Out of Your PR Wins

The Resolution Blog

Securing coverage is no small feat and some pieces are harder to come by than others. That’s why I’m a big believer in squeezing every last drop out of each great piece of coverage that goes live. So I was thrilled to be joined by the brilliant Sarah Kissko-Hersh in a recent webinar, where she […] The post Don’t Let Good Media coverage go to waste!

Media 178
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Can Product Packages Deliver Your Message?

HMA Public Relations

Find out how thinking outside the box can help deliver your message with product packages. Justin Liggin explains how influencer engagement through product packages can help build engagement and connect with audiences. Read more!

Marketing 110
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Overheard in Nashville: 8 PRos on Tips for Getting Started in PR

OnePitch

PR is an industry where much is learned by doing the actual hands on work that it takes to be successful in this industry. That doesn't mean you shouldn't pursue a PR degree, it just means that once you actually get started in this field, you're likely to learn a lot quickly! PR is also a team sport, and having folks in your professional circle who can guide and advise you can go a long way when you're starting out in communications.

Sports 104
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Beyond the Blast: How to Pitch with Purpose and Build Lasting Media Relationships

Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader

Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.

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Smart strategic tips for building a strong online brand presence

Agility PR Solutions

In an era marked by widespread internet access and rapid information exchange, a robust online brand presence has become indispensable. It functions as the digital storefront that attracts potential customers, the platform for establishing industry authority, and the cornerstone for building trust and loyalty. Defining the brand identity Before setting out on a journey to […] The post Smart strategic tips for building a strong online brand presence appeared first on Agility PR Solutions.

Brand 101

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How to gain global publicity without spending mega-millions to become an Olympics sponsor

Agility PR Solutions

NBCUniversal has been touting its coverage of the Paris 2024 Olympic Games for more than a year. But until very recently, readers of sports pages in the United States wouldn’t know that there was an Olympics beginning in Paris on July 26. That’s because despite the best efforts of NBCU, which will televise the Olympics […] The post How to gain global publicity without spending mega-millions to become an Olympics sponsor appeared first on Agility PR Solutions.

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Gail Heimann’s retirement is a big loss for the PR industry

Steve Barrett on PR

The Weber Shandwick CEO’s near three-decade tenure at the Interpublic agency was highlighted by creativity, great ideas, mentorship and empathetic leadership.

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ICYMI: Bulldog’s most popular posts in June

Agility PR Solutions

Despite a bit of a summer slowdown from the massive traffic we’ve seen so far this year, Bulldog had some high-traffic posts thanks largely to our wonderful contributors, who opined on timely and important issues like the rise of virtual influencers, winning new clients with smart social media content strategy, how to avoid perceived greenwashing […] The post ICYMI: Bulldog’s most popular posts in June appeared first on Agility PR Solutions.

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Navigating the New Media Landscape: The Importance of Media Training in the Age of AI

5W PR

The media landscape is undergoing a seismic shift, with artificial intelligence (AI) rapidly transforming the creation, distribution, and consumption of information. In this dynamic environment, effective communication has never been more critical. Media training has become a vital component, equipping individuals and organizations with the tools to thrive in the age of AI.

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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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Protected: IPR Welcomes Four New Trustees

Institute for Public Relations

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