Ronn Torossian

FEBRUARY 4, 2024

Traditional brands are facing challenges and opportunities in the modern market. New technologies, consumer behaviors, and market trends are constantly changing, requiring traditional brands to adapt in order to remain relevant and successful. Embracing digital transformation Traditional brands must embrace digital transformation to stay relevant. This means integrating digital technologies across all areas of the […] The post Strategies for Traditional Brands to Thrive in the Modern Marke

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Strategy Branding Brand Marketing 195

Agility PR Solutions

FEBRUARY 4, 2024

In the deep seas of public relations, it’s not just about staying afloat; it’s about catching the winds of change and navigating uncharted waters with finesse. As we embark on the new PR voyage of 2024, let’s explore the trends that are reshaping the landscape. A personalized expedition Our journey begins with a shift towards […] The post Charting a course through PR trends in 2024: Setting sail for success appeared first on Agility PR Solutions.

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Course Trends Publicity Brand 117

Ronn Torossian

FEBRUARY 4, 2024

AI is transforming various fields, including the defense industry. Its impact on defense technologies is significant, from improving cybersecurity to enhancing autonomous systems. AI is playing a crucial role in advancing defense capabilities. Autonomous systems and robotics AI in defense systems is being used for autonomous systems and robotics. Unmanned vehicles, drones, and ground-based robots […] The post How AI is Advancing Defense Technology appeared first on.

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Technology System Industry 150

Agility PR Solutions

FEBRUARY 4, 2024

Marketers, communicators and client services teams depend on winning RFPs to generate new business, but new research from law firm and professional services-focused experience management platform ikaun asserts that the battle to win them actually redirects marketing teams away from the activities that increase win rates in RFPs, which is proving that they understand the […] The post New 2024 RFP impact report for marketing and business development pros examines challenges—and solutions app

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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Mindful Marketing

FEBRUARY 4, 2024

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Where do you go for a good laugh – TikTok, a favorite podcast, late-night TV monologues? How about highways signs? Some states have turned to wisecracking signage to engage drivers with traffic messages, but not everyone is laughing.

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Guidelines Transportation Creativity Airlines 94

Institute for Public Relations

FEBRUARY 4, 2024

IPR is featuring research and some of the many Black pioneers who have had an impact on the field of public relations in celebration of Black History Month. John Harold Johnson was born on Jan. 19, 1918, in Arkansas City, Arkansas.

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Insurance Insurance Publicity Print 77

Agility PR Solutions

FEBRUARY 4, 2024

Technology advancements give retail marketers and communicators some terrific advantages when it comes to understanding consumers, but it’s a double-edged sword in other ways. Tech-generated insights have continually accelerated over the years, but this has elevated and evolved consumers’ expectations, giving them greater control and influence over the way brands market to them.

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Consumer Retail Branding Brand 103

Axia PR

FEBRUARY 4, 2024

When used responsibly, AI can be a valuable tool in agency work. While the industry is only beginning to understand and study AI benefits, the opportunities are promising. We foresee new creative possibilities, deeper analysis, more robust research, better content optimization, bigger ROI in original thought leadership content, and more. Likewise, we want your company to benefit safely and wisely.

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Industry Analysis Leadership Creativity 62

Wadds Inc.

FEBRUARY 4, 2024

A new Wadds Inc. report explores the contemporary contribution of public relations and corporate communications to management. Today, we’re publishing a report commissioned by NewsWhip. It asked us to investigate the role of public relations and corporate communications in supporting management with planning and insight. We interviewed 20 senior communicators at organisations including Accenture, Adobe, BP, BT Group, Deloitte, Ford, Legal & General, Microsoft, Oracle, PayPal, Shell, Shopify,

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Corporate Financial Data Analytics 52

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Maxim Behar

FEBRUARY 4, 2024

I read constantly and extensively. I focus on short articles or posts daily, both early in the morning and late at night. However, I try to read between the lines and step into the shoes of the person who wrote them. I often succeed. As for books, I primarily write; in the last three years, I've published five. When I do read, I prefer using my Kindle, especially during long flights.

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Storytelling Writing Social Media Branding 40