Business Wire

DECEMBER 17, 2024

Public relations , investor relations , and media relations professionals have continued to adapt to the rapid technological advancements reshaping communications. Over the last year, AI and advanced analytics became central to crafting personalized strategies, while increased demands for sustainability and transparency pushed PR and IR professionals to refine their approaches to reporting and investor engagement.

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Ronn Torossian

DECEMBER 17, 2024

AI revolutionizes digital marketing through personalization, data analytics, chatbots, and content creation, while raising important ethical and privacy considerations. The post AI: The New Frontier of Digital Marketing appeared first on.

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Remote PR Jobs

DECEMBER 17, 2024

Breaking into freelance public relations can seem daunting, but it can be a comfortable and lucrative path for PR professionals seeking flexibility and control over their careers. If you're venturing into more creative fields like freelance fashion PR, freelance music PR, or becoming a freelance PR writer this guide will help you launch your career confidently.

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Prowly

DECEMBER 17, 2024

Too many software solutions available and not enough information on which one to pick? We get it, finding the perfect PR tool can be overwhelming. It's difficult to know which platform can truly meet your needs without days of research, comparisons, and tons of demo calls. In this article on Prowly alternatives, you'll find a breakdown of the top PR tools with information about their price, what kind of teams they're tailored to, and what features they have without taking a week out of your life

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Advertisement

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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Agility PR Solutions

DECEMBER 17, 2024

Brand reputation is among the most valuable assets of a company. This is gained through controlled mechanisms such as paid advertising and owned media. However, earned media represents the unique value proposition of trust. Basically, it’s a testament to what your brand is abouthow authentic and quality-minded your brand could be. Often, it proves more […] The post The role of earned media in enhancing brand reputation first appeared on Agility PR Solutions.

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Agility PR Solutions

DECEMBER 17, 2024

Technology companies face crises at an alarming rate. Whether its a data breach, a product failure, or a public relations misstep, the tech industry is uniquely prone to issues that can quickly escalate, causing irreparable damage to a companys reputation. In an era where news spreads in seconds and social media amplifies every story, managing […] The post Lessons from the trenches: Why crisis management is critical in technology PR first appeared on Agility PR Solutions.

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5W PR

DECEMBER 17, 2024

The casino industry, once a realm of glitz and glamour, is undergoing a significant transformation. Fueled by technological advancements and evolving consumer preferences, casino marketing has become a complex and dynamic field. Data-Driven Personalization Data analytics has emerged as a powerful tool for casinos to gain a deeper understanding of their customers.

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Agility PR Solutions

DECEMBER 17, 2024

Law firms today are more than just legal expertsthey are brands in need of a story. But having a strong reputation requires more than excellent legal work; it takes strategic communication. Enter the PR strategist. These professionals bring the knowledge and skills necessary to build and maintain a positive public image for your firm. Whether […] The post 4 reasons why hiring a PR strategist is critical for modern law firms first appeared on Agility PR Solutions.

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Reputation Branding Brand Communications 78

Sword and the Script

DECEMBER 17, 2024

Integrated marketing and genuine thought leadership defined successful marketing teams from the unsuccessful in a year where B2B marketing was chronically underfunded Regular readers know I frequently dive into data studies and marketing surveys. Often, Ill compile these into cliff notes that highlight the more interesting findings, along with analysis or advice for applying the findings to improve your own marketing efforts.

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B2B Marketing Communications Survey 78

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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PR Fuel

DECEMBER 17, 2024

Fit Small Business reports that 68% of journalists rely on press releases for content ideas. They use these releases to craft news stories, covering everything from product launches to business achievements. For example, a press release about a new product could lead to a feature article. Press releas… Read more The post PR for Media Success: Proven Tactics and Effective Techniques appeared first on eReleases.

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OnePitch

DECEMBER 17, 2024

Jabari Young, senior writer and editor at Forbes and specializing in the editorial lead of ForbesBLK.

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PRSay

DECEMBER 17, 2024

American workers generally feel secure in their jobs, and relatively few expect to look for a new position in the coming months, a Pew Research Center survey finds. But the study also suggests ambivalence in how U.S. workers view their jobs. Job and pay satisfaction Just half of survey respondents say theyre extremely or very satisfied with their jobs overall.

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Landis PR

DECEMBER 17, 2024

Image courtesy of Pixabay As 2024 comes to a close, its time to reflect on the public relations moments that defined the year. From viral brand campaigns to technological triumphs, and even a few headline-making missteps, this year offered a masterclass in the power of strategic storytelling and the importance of transparency. Our team at Landis Communications has gathered some of the most impactful PR moments from 2024.

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Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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PR for Anyone

DECEMBER 17, 2024

Jennifer Wigmore is an accomplished actress, artist, and writer, best known for her multifaceted career and dedication to the arts. She co-founded the Association of Acting Coaches and Educators and is currently starring as Chief of Police April Anderson in the new Amazon Prime series Cross, based on James Patterson’s Alex Cross novels. Beyond acting, Jennifer is also a celebrated visual artist and screenwriter, proving that creativity knows no bounds.

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