PRSay

JULY 3, 2024

The phrase “did not respond to a request for comment” is appearing more often in news articles, Columbia Journalism Review reports. “I find it strange, to be honest,” says Oliver Darcy, who writes CNN.com’s daily newsletter about the news and entertainment industries. “It’s the job of spokespeople to tell the best story about the companies they represent.

Media Relations 191

Media Relations Media Journalism Report 191

Stern + Associates

JULY 3, 2024

Independence Day in the United States commemorates an event that entailed jettisoning the old for the new, and declaring a separation from past ideas. That’s a good thing to do if you’re in media relations in 2024 as well. In the spirit of the holiday, here are three media relations tactics that you should leave behind. “Spray and pray” outreach : This term refers to sending out indistinguishable media pitches en masse and hoping they get interest.

Media Relations 127

Media Relations Media Product Launch Leadership 127

Steve Barrett on PR

JULY 3, 2024

Fresh off numerous Lions wins, the iconic agency CEO is confident ‘the market has moved toward PR firms.

Agency 143

Agency Marketing Blogging 143

Stern + Associates

JULY 3, 2024

Creating thought leadership isn’t just about website content; it’s about fostering a culture where sharing expertise is integral to a company’s identity and its efforts to standout and grow. Based on our work with global corporations, top consulting firms and individual experts, here are six interconnected ways we’ve seen successful thought leadership cultures thrive.

How To 96

How To Leadership Knowledge Base International 96

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

5W PR

JULY 3, 2024

The Cannes Lions International Festival of Creativity 2024 showcased an inspiring blend of humanity and humor, highlighting the enduring importance of creativity in a world increasingly influenced by technology. With notable speakers and thought leaders, the festival provided a platform for discussing emerging trends, innovative approaches, and the power of diverse perspectives in the creative industry.

Creativity 78

Creativity Technology Print Trends 78

5W PR

JULY 3, 2024

The Summer Fancy Foods Show 2024 was a vibrant display of innovation, tradition, and conscious consumerism. Here’s a recap of the top trends we observed: Innovative Packaging and Shelf-Stable Alternatives One of the standout highlights of the show was the innovation in packaging. Brands showcased sustainable and visually appealing designs, particularly in the snack and plant-based sectors.

Trends 78

Trends Retail Trade Shows Ethics 78

Buzzstream

JULY 3, 2024

We know links work. Study after study has shown a high correlation between DA/DR, organic traffic, and ranking compared with the number of referring domains. We’ve even shown the spikes in organic traffic from link acquisition in our digital PR and SEO analysis. Given that, just forking over cash for backlinks to get value fast seems appealing, right?

SEO 62

SEO Google Digital PR Analysis 62

Prohibition

JULY 3, 2024

On Monday 1 st July, our team attended Imbibe Live, one of the UK’s leading drinks trade events, which showcased an incredible variety of brands across spirits, beer, ready-to-drink (RTD) beverages, low/no alcohol options, soft drinks, and water. Here, we met with some fantastic challenger brands alongside some of the industry’s giants. Here’s a summary of the key trends and takeaways that we think are essential for anyone working in the sector.

Sports 62

Sports Trends Consumer Retail 62

Mark My Words

JULY 3, 2024

Mail Online Daughters Ruby, 27, and Molly, 30, as well as This Morning co-host Josie Gibson raced to like the post within minutes in a clear sign of support. And his beloved daughter Molly is now his publicist after she quit the talent agency that once represented her father. PR guru Mark Borkowski says his tepid return to the public eye has come after a year away to disappear and get himself together.

Training 60

Training Interviews Agency Publicity 60

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Contently - Strategy

JULY 3, 2024

Artificial intelligence (AI) has made tremendous strides forward in recent years. One of the most exciting and potentially game-changing applications is generative AI. Generative AI allows machines to create content, including written copy, graphics, and videos. Generative AI is creating new content at a rapid pace — not just consuming and processing existing content.

Ethics 52

Ethics Guidelines Government Content Marketing 52

The Hoffman Agency

JULY 3, 2024

When I was in college, I fell in love with strategic communications — the brainstorms, the briefs, the ideas and ultimately the problem-solving of it all. How do you effectively and clearly communicate with different types of people? During one semester, I ended up taking a class that seemingly no one else wanted: “Excel for Communication Professionals.

Data 36

Data Internal International Analytics 36