This Independence Day, Declare Independence From These Media Relations Tactics
Stern + Associates
JULY 3, 2024
Independence Day in the United States commemorates an event that entailed jettisoning the old for the new, and declaring a separation from past ideas. That’s a good thing to do if you’re in media relations in 2024 as well. In the spirit of the holiday, here are three media relations tactics that you should leave behind. “Spray and pray” outreach : This term refers to sending out indistinguishable media pitches en masse and hoping they get interest.
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