Agility PR Solutions

DECEMBER 4, 2024

In today’s fast-paced corporate world, it is more crucial than ever to build a great reputation. Public relations is critical in defining how a company is regarded, and its techniques have changed dramatically with the emergence of digital media. Whether a firm is dealing with a crisis, releasing a new product, or seeking to improve […] The post Effective public relations strategies for building a strong brand reputation appeared first on Agility PR Solutions.

Reputation 171

Reputation Strategy Publicity Brand 171

Prowly

DECEMBER 4, 2024

How do you check how ineffective your media monitoring tactics are? By how often you were too late to jump on an opportunity for coverage. By how many times you had to act on a PR crisis after it had already gained traction. By how often your boss or stakeholders are unconvinced by your PR results and share of voice metrics. Scoring high for all three?

Data 104

Data Media Product Launch Analysis 104

Agility PR Solutions

DECEMBER 4, 2024

In the world of franchising, achieving a balance between brand consistency and local relevance is a constant challenge. A franchise system must project a unified identity to customers while allowing individual locations the freedom to adapt to the nuances of their local markets. McDonald’s, the world’s largest and one of the most recognizable franchise brands, […] The post How McDonald’s mastered localized marketing to drive franchise success appeared first on Agility PR

Local 113

Local Marketing System Brand 113

Solo PR Pro

DECEMBER 4, 2024

The end of the year can feel like a triathlon to Solo PR Pros. With a list longer than Santa Clause, you have an overwhelming amount of client and administrative tasks to complete before the ball drops on December 31. With proposals to finalize, contracts to renew, campaigns to wrap up and year-end reports to prepare, we often shove some things to the never ending “later’ pile.

Small Business 101

Small Business Government Financial Corporate 101

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

5W PR

DECEMBER 4, 2024

In today’s competitive beauty market, standing out requires more than just high-quality products. It demands a deep understanding of the consumer and a strategic approach to marketing, which generally means working with a beauty marketing agency. Lifestyle marketing has emerged as a powerful tool for beauty brands to connect with their target audience on an emotional level, fostering brand loyalty and driving sales.

Brand 78

Brand Branding Marketing Storytelling 78

5W PR

DECEMBER 4, 2024

In today’s digital age, launching a new app is no easy feat. With countless competitors vying for attention, it’s essential to stand out and capture the hearts and minds of the target audience. A viral campaign can be a powerful tool to achieve this, but it requires careful planning, execution, and collaboration with an app marketing agency.

Viral 78

Viral How To Advertising Advertising 78

Buzzstream

DECEMBER 4, 2024

If you’re a BuzzStream Newsletter subscriber, you’ve probably seen the name Victoria Schmid before. She’s been quoted in several of our articles and created a fantastic case study of her digital PR success with KURU Footwear. In my chats with Victoria, she discussed the interesting challenge of creating content in-house for an e-commerce company.

Digital PR 71

Digital PR SEO Agency Pitching 71

Mark My Words

DECEMBER 4, 2024

Birmingham Mail In his Instagram post, Wallace stated, ‘I’ve been doing MasterChef for 20 years, amateur, celebrity, and professional, and I think, in that time, I have worked with over 4,000 contestants of all different ages, all different backgrounds, all walks of life. Apparently, now that I’m reading the paper, I see that there were 13 complaints at that time. “I can see the complaints coming from a handful of middle-class women of a certain age, just from Celebrity M

Crisis Management 60

Crisis Management Instagram Crisis Publicity 60

Notified

DECEMBER 4, 2024

Fake press releases are a growing threat to companies everywhere. And w ith the speed at which news spreads, it's more important than ever to be prepared.

How To 59

How To Company Publicity 59

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Agility PR Solutions

DECEMBER 4, 2024

Staying connected, and relevant, to your target audiences in todays fragmented information landscape is no easy feat and it gets more challenging every day. As the degree of difficulty continues to rise, so does the pressure on the marketing department to perform, unfortunately. On the most basic level, its easy: all you need to do […] The post 5 ways an integrated marketing strategy can accelerate your business appeared first on Agility PR Solutions.

Strategy 109

Strategy Marketing Publicity 109

Medianet Australia

DECEMBER 4, 2024

In the ever-evolving world of media, navigating a career path can be both exhilarating and daunting. For many aspiring journalists, the journey is filled with unexpected twists and turns, shaped by early experiences and the relentless pursuit of passion. In this Journalist Spotlight interview, we delve into the career of Madeleine, a journalist who has carved her niche in the bustling landscape of news reporting.

Interviews 52

Interviews Report Industry Media 52