Muck Rack

AUGUST 16, 2018

The 2 major differences that separate PR and marketing: Skills and tools

Tools 304

Tools Marketing 304

ImPRessions - Crenshaw Communications

AUGUST 17, 2018

Aspiring PR agency professionals may be attracted by what seems like the industry’s more glamorous or high-impact moments. But if you talk to people who work in public relations, there’s plenty that makes for sleepless nights. In the agency world, there’s the daily stress of waiting for journalists to say yes, or the pressure of the big new client presentation, for example.

B2B 159

B2B Interviews Enterprise Report 159

PRSay

AUGUST 28, 2018

“Passion is when you’re willing to quit your job over something in which you believe.”. I’m not sure who to originally said this, but, regardless, these words have long resonated with me, and it’s something I once remembered at a very specific crossroads in my life. It was a weekend morning and I was hastily dressing for an impromptu business meeting.

Ethics 143

Ethics Meeting Exercises Course 143

Ronn Torossian

AUGUST 20, 2018

Aretha Franklin, commonly called “the Queen of Soul,” died on August 16, the anniversary of the death of the King of Rock, Elvis Presley. This left music fans mourning two timeless entertainment icons. And it left many people discussing the legacy of one of the most prolific women, ever, in the music business. We won’t discuss Aretha’s incredible legacy.

Branding 231

Branding Brand Blogging 231

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Onclusive

AUGUST 10, 2018

A few months ago, after considerable vetting and research, I joined AirPR, the data science company for PR and Communications, as their CEO. I was intrigued by the story of its co-founders who had invented PR Attribution – a credible way to tie corporate communications to real business outcomes, i.e. the holy grail of marketing measurement. As I dug deeper, I learned that the team had also invented the Power of Voice metric, essentially an intelligent share of voice metric.

Communications 186

Communications Marketing System Measurement 186

Prowly

AUGUST 16, 2018

Being a media company means publishing interesting content, and a media company needs not only content marketers, but also journalists. The post To communicate your company you (also) need a journalist appeared first on Prowly Magazine.

Company 159

Company Communications Content Marketing Marketing 159

ImPRessions - Crenshaw Communications

AUGUST 9, 2018

When companies choose a PR firm, the compensation model is usually a factor. Most PR agencies bill on an hourly basis, or in monthly retainer fees. But there’s another way of billing that’s fairly controversial among agency professionals, — the pay-for-placement method. Can it work? We may be biased, because we’ve never worked on a pay-for-publicity basis, but it’s fair to ask if it can be a better model for some clients.

System 220

System Agency Media Training Reputation 220

Deirdre Breakenridge

AUGUST 27, 2018

Join us on Thursday, September 20th at 12:00 p.m. ET for an in-depth discussion on the mysteries of media pitching. Yes. You heard us: Media pitching. Content may be king, but if the PESO model has taught us anything, it’s that we need to integrate a number of distribution tactics into the communications mix in order to be consistently successful. Google “media pitching” and you’ll get a slew of results referencing dos and don’ts, tips, tricks, and best practices.

Community 157

Community Pitching Media Newspapers 157

Ronn Torossian

AUGUST 27, 2018

As the public and political pressure continues to mount on social media platforms to make it safer to surf online, the focus of much of the critique has shifted. Facebook, which spent most of last year and the first half of this year very publicly fighting to protect its brand from a flurry of accusations and scandalous headlines, seems to be starting to gain traction with consumers.

Twitter 218

Twitter Facebook Consumer Social Media 218

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Flack's Revenge

AUGUST 1, 2018

Quora recently sent me an email asking about my favorite content curation examples. Image from Pixabay. In years past, answering this would have been a layup (I suppose that’s why I was on their list). Now I was strangely stumped, even disinterested. It’s not that I’m out of touch. These are different times. Content curation had been championed as a way to up the pace of content marketing by riding OPC (other people’s content), and to boost thought leadership, by commen

Content Marketing 149

Content Marketing Privacy Government Web 149

PRSay

AUGUST 31, 2018

I frequently hear trained communicators lament to me the following: “Journalists don’t want to cover our subject anymore.”. Though this statement may be accurate, they’re also looking at it the wrong way. It’s true that old system of beats has been dissolving steadily for years now. There are still some beats still covered of course — government, tech, sports are some of the obvious ones — but more and more journalists have become generalists.

Pitching 145

Pitching Government Training Sports 145

Prowly

AUGUST 2, 2018

Communicators are trying to reverse this trend by resorting to a very personal and close communication level through chatbots. The sooner you learn how to use them in your business, the sooner you start reaping the benefits. The post Why Your Business Should Use Chat Apps appeared first on Prowly Magazine.

Trends 151

Trends Communications How To Marketing 151

ImPRessions - Crenshaw Communications

AUGUST 1, 2018

There’s more bad news on the “fake news” front. It seems lies are more viral than truth – at least on Twitter. That’s the conclusion of a study recently published in Science magazine. Conducted by the MIT Media Lab, it was unprecedented in scope, analyzing 126,000 distinct “rumor cascades” that spread on Twitter from 2006 to 2017.

Social Media 220

Social Media Viral Media Study 220

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

Communications Conversations

AUGUST 14, 2018

A few weeks ago, I ran across this visual in my LinkedIn feed from a fella named Larry Kim , CEO of Mobile Monkey: The notion of the “unicorn” marketer is nothing new. It’s a concept that’s been discussed for years now. All companies want one, and most have a very hard time finding them. I’m here today to tell you the modern day unicorn marketer is a complete myth.

Mobile 133

Mobile LinkedIn Social Media Analytics 133

Ronn Torossian

AUGUST 23, 2018

Successful public relations campaigns are not accidents. For consistently successful PR, you need to include these four vital components of public relations messaging success. Know Your Core Message. Some call this a “key” message, but, whatever you choose to name it, the point here is that you have one thing to say that matters more than anything else you want to say.

Blogging 218

Blogging Publicity Strategy 218

Ishmael's Corner

AUGUST 28, 2018

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The Holmes Report recently shorted-listed our Asia Pacific team as Tech Agency of the Year in the region. As an agency that competes against companies 50+ times larger, this type of industry recognition is important. It reminds the outside world that bigger isn’t better (said the guy who tips 5 foot 4 on a good.more.

Industry 128

Industry Storytelling Agency Report 128

PRSay

AUGUST 8, 2018

In a perfect world, we could place pushpins on calendar dates to plan out days, weeks and months of special events, announcements, contests and news to share. It’d be an entire roadmap of content, blog topics and email promos. Of course, anyone who’s walked the PR planet for years knows that social media — and breaking news — can quickly overturn your best-laid content plans.

Pitching 137

Pitching Video Interviews Report 137

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Brand

Prowly

AUGUST 20, 2018

Developing a successful social media plan is still one of the top challenges marketing teams face. What should you include in yor social media strategy? The post 4 Critical Ingredients All Companies Should Include in Their Social Media Strategy appeared first on Prowly Magazine.

Social Media 136

Social Media Company Strategy Media 136

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

At times, technology PR can feel like a shape-shifting beast — large, fast-moving, and even a little intimidating. In an earlier post, we discussed what makes tech such a different animal. Now we explore some 2018 trends and issues that continue to affect the tech PR sector. Of course, by the time this is posted, a new trend will have arrived to nudge the paradigm. 5 tech PR trends.

Trends 157

Trends Privacy Data Reputation 157

Shift Communications

AUGUST 24, 2018

Getting your first PR job, or any job for that matter can be both thrilling and terrifying. Not only are you excited to start your career, but you’re anxious to make a good impression. While college and extracurricular activities will provide you with some skills needed to navigate the workplace, there are a number of new challenges every entry-level PR pro will face, especially in the agency world.

Social Media 267

Social Media Agency Media Meeting 267

Ronn Torossian

AUGUST 21, 2018

We all get them, but how much thought do you put into the potential of push notifications to enhance or detract from your brand? Consider this: two of the most important dynamics in any brand relationship are number of connections and immediacy of action. Push notifications invite both increased connections and compelling reasons to take immediate action on a brand message.

How To 199

How To Branding Brand Blogging 199

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Flack's Revenge

AUGUST 28, 2018

There is legislation brewing in Europe that could upend digital media. They’re considering making the major platforms like Google, Facebook et al, pay copyright fees for all the content that they now freely distribute and monetize. It may seem nuts and I never thought I’d agree with such a scheme. But perhaps the time really has come to think the unthinkable and reconsider our Faustian bargain with free.

Privacy 120

Privacy Journalism Government Google 120

PRSay

AUGUST 23, 2018

Earlier this year I watched and listened as a national morning show producer reviewed 15 pitches out loud, one after the other, in quick succession. It was the closest that I’ll ever get to reading the mind of a top-tier influencer. I had assembled pitches from members of my monthly coaching program for her to review. After a month of arranging and preparing for the experience, here’s my primary takeaway: Successful top-tier media pitching is all about developing deep empathy for the individual

Pitching 132

Pitching Media Media Relations Interviews 132

Prowly

AUGUST 30, 2018

Here are my top tips for communicating with journalists when you are a newbie in the PR industry. They are all based on my personal experience from the past year. The post The Art of Doing Media Relations: A Short Guide for Junior Practitioners appeared first on Prowly Magazine.

Media Relations 120

Media Relations Media Industry Communications 120

ImPRessions - Crenshaw Communications

AUGUST 30, 2018

It’s easy to relegate media list development to the remedial PR file — things that are too basic to analyze or improve. But for PR and media relations people, a good media database is critical. Even the most stellar pitch is useless if the wrong people are targeted; a carefully selected list of fewer reporters will yield better results than a spray-and-pray approach.

Media 136

Media Mobile Telecommunications Pitching 136

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

Stephen Waddington

AUGUST 13, 2018

LinkedIn is a platform for building professional relationships. Here’s how to build a profile. 20 years ago executive profiling meant targeting features in the broadsheet and trade media Today’s modern executive is more likely to seek support in optimising their social networks and content. There’s a growing recognition of the opportunity to use the social web as a means of engaging directly with a variety of stakeholders including customers, employees, prospects and suppliers.

LinkedIn 115

LinkedIn How To Privacy Google 115

Ronn Torossian

AUGUST 4, 2018

While social media is one of the powerful PR tools in the digital world, it’s also one of the most difficult avenues for modern brands to understand. Being successful on channels like Twitter today isn’t just about delivering exceptional customer service and useful content. People want to see that their favorite brands have personalities that they can resonate with.

Twitter 199

Twitter Customer Service Social Media Tools 199

Axia PR

AUGUST 22, 2018

And what you should ask your PR firm before finalizing your PR plan. If you’re new to using public relations to build your brand, then starting a PR program can seem daunting. Luckily, it’s easier with the help of a trusted PR firm and a PR plan. A PR plan should be the road map that your PR firm (and your team) uses to create a successful PR program.

Education 115

Education Company Branding Brand 115