Ronn Torossian
MARCH 9, 2020
In today’s social-media-powered communication, brands constantly face challenges associated with negative publicity. With stories gaining traction rapidly, brands have found themselves dealing with widespread backlash due to failing to deliver on their promises, mistreating employees or delivering a faulty product to the market. Sometimes it’s the brand’s fault, but on other occasions, such allegations may […].
Onclusive
MARCH 17, 2020
Traditional models of PR measurement no longer work (i.e. AVEs). Digital has become intrinsic to the PR and communications landscape, and diversification is forcing measurement to become more innovative than ever. Both PR agencies and in-house communications professionals are struggling with this shift. “As planning lead for public relations, I constantly deal with the need for better data to define a business problem and set ROI (Return On Investment) measurement beyond free PR coverage,&
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Business Wire
MARCH 17, 2020
Working from home has its perks but also presents unique challenges—especially when the rest of the family is home too. With offices and schools closed to combat the spread of COVID-19, working from home means changing the traditional way of conducting business for many organizations and their employees.
Flack's Revenge
MARCH 30, 2020
It’s dark in here. Let me find the light switch. There you go. Hey, where is everybody? It sure is quiet. These are the thoughts you might have, if you work in PR in the Age of Coronavirus. People are bunkered down. No one knows for sure when the crisis will end. Media and social channels can’t focus on anything else. We are all adjusting to the new, shut-in normal.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
Cision
MARCH 17, 2020
We at Cision want to help you be a trusted source of information for your industry in times of uncertainty, so we've put together a guide to help.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Stephen Waddington
MARCH 15, 2020
It’s tough out there, really tough, do your best and know that everyone is feeling the same. I headed for a long walk on the beach yesterday. ? With each day the COVID-19 headlines become more alarming. The debate and discussion on social media don’t help. Then there’s disinformation. The first place to start building personal resilience is to limit your media consumption.
Cision
MARCH 20, 2020
What should your brand do about your planned brand communications in the time of COVID-19? Takeaways from our webinar with a panel of PR experts from across the industry.
Agility PR Solutions
MARCH 22, 2020
The numbers don’t lie: Amazon has 310 million active users, with 197 million people shopping on the e-commerce behemoth monthly. With 1- to 2-day delivery times and the convenience of one-click purchasing, consumers are treated to the ultimate experience in seamless shopping with Amazon—and they are fully embracing it. As a consumer brand, your job […].
PRSay
MARCH 16, 2020
Crisis situations impact businesses, industries, associations and organizations of all sizes. While the circumstances surrounding a crisis vary greatly, there are general best practices PR professionals should be prepared to deploy. Communicators should always advise a cautious, thoughtful and truthful strategy to address any crisis, and not employ strategies or tactics that flame hysteria.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Critical Mention
MARCH 16, 2020
Share Tweet Share. 1. Serena Williams. Known as one of the most successful and powerful athletes in the world, Serena Williams is a brand’s ideal influencer. She is heavily followed by fans across the world with 12.2 million followers and counting on Instagram. Her follower count and reputation as a winner make her an incredible influencer and promoter of the brands she displays in her posts.
Cision
MARCH 12, 2020
These common-but-serious blunders can cost you big time. Fortunately, they're pretty easy to fix – and such small tweaks can have a huge impact on the success of your content and its brand.
Agility PR Solutions
MARCH 16, 2020
Most of us have worked remotely, whether for an occasional home repair or as part of a regular schedule. Late last year, during a three-month office renovation, our firm experienced what it’s like to have the entire staff working from home. While the perks were many, we also had to navigate several unexpected challenges. Here […]. The post 7 tips for prepping your PR firm for a coronavirus quarantine appeared first on Agility PR Solutions.
ImPRessions - Crenshaw Communications
MARCH 12, 2020
It’s a tough time for business leaders. The rapid rise of public health warnings about COVID-19 and the ripple effects of the pandemic and our coping strategies pose a particular challenge for any organization, especially its communicators. The news cycle is dominated by the spread of the coronavirus and its repercussions. The effect on employee health is still unclear, and the full business impact has only begun.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Onclusive
MARCH 11, 2020
In early 2019, Livongo began preparing to go public. At the time, the company was already a leader in consumer digital health, with clients including 20% of Fortune 500 companies, major health plans, and the two largest pharmacy benefit managers as both clients and partners. Livongo faced an extremely tight IPO timeline, limited resources (a two-person communications team), and an inherent risk of a backlash from investors and the industry at large due to positioning the IPO as the “litmus test”
Business Wire
MARCH 12, 2020
Last month in honor of Black History Month we co-hosted “The Art of Marketing” webinar with our media partner Black PR Wire. Panelists from various marketing industries shared their best practices and how they have used the art of marketing to build successful brands.
PR for Anyone
MARCH 24, 2020
Now is the time to up-level your marketing plan by adding in free publicity. What we know for sure is that the more visibility you get, more potential customers and clients can learn about you and that means more business for you and ultimately more revenue and profits. Most of you are already growing your visibility with social media and now by adding in free publicity, you’re making it all happen that much faster and to a much larger audience.
Cision
MARCH 3, 2020
The Cision team's key takeaways from the 2020 PRNEWS Crisis and Measurement Summit.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Deirdre Breakenridge
MARCH 2, 2020
Interested in a career in public relations? Don’t know how to prepare for the job search? Join #PRStudChat and guest Jennie Donohue ( @jenniedonohue ), senior lecturer and director of the PR curriculum at the University of Massachusetts Amherst , on Thursday, March 24, from noon — 1 p.m. ET for the live Twitter chat, “The Future is Now: Landing Your First Job Like A PRo.”.
ImPRessions - Crenshaw Communications
MARCH 27, 2020
In two short weeks our world has been turned upside down. And yet, even this crisis has its silver lining. It’s called Zoom. Remote conferencing is hardly a new concept. Thanks to technology, meetings have been held business-to-business across states, and yes, oceans, now for quite some time. They usually originate in conference rooms, assembled with one’s team, all seated together.
Ronn Torossian
MARCH 12, 2020
Standing in front of a group of people and giving a speech can be an exhilarating feeling, however, no matter how great a person is at public speaking, actually getting the chance to stand in front of an audience is not an easy task. In fact, speaking engagements are an excellent way to grow a […]. The post What are the Best Ways to Obtain Speaking Engagements appeared first on.
Business Wire
MARCH 13, 2020
In today’s digital world, a crisis can occur at any time and can come from any direction. It can be a negative event surrounding your product, an emergency impacting your stakeholders, or a global pandemic impacting your business supply chain.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
PR for Anyone
MARCH 26, 2020
“What Can You Niche Down To Help People In This Age Of Coronavirus?” Watch the full YouTube video >> HERE The coronavirus (COVID-19) continues to disrupt many people’s lives. However, there are many opportunities where you can get media coverage and share your knowledge with the world. This week, Christina Daves talks about getting publicity in the age of the Coronavirus.
Cision
MARCH 27, 2020
For the second in our webinar series, we brought in a new panel of PR experts to discuss COVID-19 comms best practices, including how to "read the room" and, most importantly, to lead with empathy.
Deirdre Breakenridge
MARCH 13, 2020
We are in uncertain times. Your customers, employees, partners, the media and other important constituents are looking to you for helpful information. Unfortunately, a lot of the communication shared in uncertain times ends up confusing and frustrating these groups even more. As we witness the stock market lows, travel bans, event cancellations and more businesses asking employees to work from home, here are three tips to help guide your communication.
ImPRessions - Crenshaw Communications
MARCH 11, 2020
For most people social media is a great way to follow trending news, post food pictures and, most importantly, share memes. For PR and marketing folks, it’s a key part of business communications. Social media helps us and our clients connect to customers, drive web traffic, and even develop or convert leads. 71% of social media marketers say social media channels offer consumer insights that benefit other departments of their business, while 93% of all marketers cite more exposure for thei
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
The Proactive Report
MARCH 27, 2020
Coronavirus is having a significant effect on many businesses. Even healthcare practitioners are seeing their income drop because people will only come out for emergencies. In this situation, it’s natural to want to cut costs, but the mistake most businesses make is to cut marketing and PR spend. Now is the time to be more present and add as much value to your customers and followers as you can.
Business Wire
MARCH 2, 2020
Writing a feature news release is an effective way to share a different side of your story. Telling this story successfully can help you get noticed by media.
PR for Anyone
MARCH 21, 2020
In this crazy time that we are suddenly thrust into, I want to share the importance of PR and what your role can and should be. You have expertise in a subject matter. We all do. Right now, every single industry is being affected by Covid-19 (coronavirus). From imports to supply chain to product distribution to service industries (travel, hospitality, legal, financial, etc.) to retail to small business, big business, even Wall Street.
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