Onclusive

JUNE 17, 2021

An impactful PR campaign can attract positive media attention and influence brand awareness, reputation and sales for your brand for years to come. However, to generate that level of clout, PR campaigns require more than just a press release, media outreach or fundraising event. They must be carefully planned. The purpose of this whitepaper is to help communications pros understand how to plan powerful PR campaigns using data and analytics.

Analytics 195

Analytics Measurement Reputation Internal 195

Ronn Torossian

JUNE 1, 2021

The world of PR and marketing is continuously evolving. Sometimes, it is hard to keep up with the seemingly constant change of trends, social media platforms, and influencers. What is more manageable is to focus on what not to do. Here are five PR tactics that PR professionals should leave in the past. Inconsistent posting […]. The post PR tactics to stop doing appeared first on.

Trends 390

Trends Social Media Marketing Media 390

ImPRessions - Crenshaw Communications

JUNE 3, 2021

Guest post by Crenshaw Communications intern, Jordan Farbowitz . Being an intern at a top New York PR agency has exposed me to many things I hadn’t experienced before. I’ve been able to use my content skills for press releases and bylined article drafts. I’ve sat in on calls with clients themselves, affording a glimpse into another company. But as a budding PR professional, what has really caught my attention are the common words and phrases I’ve heard during my time here.

Journalism 344

Journalism Internal International Pitching 344

Business Wire

JUNE 29, 2021

2021 has been a big year for Special Purpose Acquisition Companies (SPACs). As of May 2021, more than $100 billion has been raised in SPAC public offerings. However, SPAC issuances often come with communications challenges. SPACs are shell companies organized by sponsors and structured to move to IPO and a subsequent merger with, or acquisition of, an existing operating company within 24 months.

Communications 473

Communications Blogging Company Marketing 473

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Cision

JUNE 9, 2021

To follow up, or not to follow up? That is the question.

Pitching 349

Pitching Blogging 349

Onclusive

JUNE 17, 2021

I am pleased to announce that Onclusive and MSL, the communications unit of Publicis Groupe which is one of the world’s largest marketing services companies, have expanded our global partnership to bring real-time insights around PR Attribution to all MSL and Publicis Groupe clients worldwide. The partnership will enable current and new MSL/Publicis Groupe clients globally to connect their earned and owned content to business outcomes by blending Onclusive’s deterministic data with artificial in

Groups 370

Groups Data Measurement System 370

Prowly

JUNE 23, 2021

In this fast-paced world we live in, news comes and goes incredibly quickly. There is an almost constant cycle of reports and stories, which means getting your news out there has never been more challenging. Every modern PR professional understands this struggle, which is why having a media list of relevant news journalists is essential […]. The post Top News Journalists – The 2021 List appeared first on Prowly Magazine.

Report 220

Report Media 220

ImPRessions - Crenshaw Communications

JUNE 22, 2021

Remember when the only social media platforms considered significant by PR pros were Facebook, Twitter, LinkedIn? For many, they continue to be the trinity of social media. But by the end of this year, an estimated 3 billion people will be using social media, and not just on those three sites. What’s more, new platforms are popping up regularly. New platforms can work for B2B PR .

B2B 405

B2B Social Media Media Twitter 405

Business Wire

JUNE 8, 2021

News and social media can readily be coopted for malicious intent, ranging from taking your money, to damaging a company’s reputation, to political gain. While the internet has many positive functions, it can also act as a fertilizer for untruths.

Blogging 450

Blogging Reputation Social Media Media 450

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Cision

JUNE 17, 2021

All about the new must-have part of any PR strategy.

Strategy 336

Strategy 336

NewsWhip

JUNE 25, 2021

BTS is one of the biggest groups of the 2000s, period. The K-Pop band has a devoted following online that sees content written about the group often swell to hundreds of thousands of engagements. Unsurprisingly, brands have noticed, and have begun to approach the band for collaborations. . Global brands from the likes of McDonald’s to Fila and Samsung have done work with the group, and here we will examine the earned media coverage and public interest that emerged from the announcement and launc

Branding 218

Branding Brand Analysis Groups 218

Onclusive

JUNE 11, 2021

Key messages are the essence of what you wish to communicate, serving as the foundation of your communications strategy and giving it focus and control. Successful brands put a lot of thought into their messaging, how they want to deliver those messages, through which channels, and how they want to evolve them over time. Join Stacey Hedman of the International Fund for Animal Welfare (IFAW) and Sean O’Neal of Onclusive as they share tips for measuring whether your messaging is resonating i

How To 370

How To Internal International Employee 370

The Proactive Report

JUNE 18, 2021

I was invited to be a panelist on the DesignHill webinar about PR for small businesses today. It was like “Old Home Week” with panelists I’ve known for many years and shared a stage with at many conferences. So, it was a great opportunity for the attendees to get advice from a group of PR experts. And we had fun. These are the questions and my answers.

Small Business 213

Small Business Fashion Groups Local 213

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

ImPRessions - Crenshaw Communications

JUNE 30, 2021

Every PR agency team appreciates the importance of relationships with key media outlets and personnel. This is particularly true in B2B PR, where we tend to approach the same business and trade journalists on behalf of client executives and their brands. The most successful agencies have contacts ready to go for any type of announcement or story, but making a connection with a reporter is only part of the equation.

Media 333

Media Pitching Report B2B 333

Business Wire

JUNE 10, 2021

One of my favorite parts of my job is collaborating with internal teams on our continual goal to enhance the effectiveness of our clients’ press releases. Business Wire knows that a good reader experience increases the likeliness of message adoption, and that’s why our product and user experience teams work closely with our customers and media contacts to ensure our press release service benefits audiences.

Blogging 409

Blogging Internal International Media 409

Cision

JUNE 7, 2021

The most revealing journalist insights broken down by the numbers.

Report 328

Report Media 328

Communications Conversations

JUNE 29, 2021

It’s become one of the most prevalent questions in the social media industry. And, to me, also one of the most frustrating. Mostly because of article’s like Hootsuite’s recent post “How Often to Post to Social Media in 2021” You see, most of these “how often to post” articles always wind up with the same conclusion: you need to post A LOT.

Social Media 211

Social Media Media Survey LinkedIn 211

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Brand

Onclusive

JUNE 9, 2021

Welcome back to our blog series about data-driven PR campaign planning! This week, we’re concluding the series with an overview of how to craft your messaging, identify the right authors and outlets, distribute strategically and proactively, and finally, measure success. Set your messaging, write the story. Your messaging and your story are the heart of your PR campaign.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Presspage

JUNE 23, 2021

We work in an amazing field, but there are some tough challenges that communications departments face regularly. From our experience working with hundreds of PR and Corporate Communications teams around the globe, most of these issues can be traced back to workflow, in this blog post we will talk about four of the most common ones we've noticed, regardless of industry, geography, or department size. 1.

Communications 210

Communications Measurement Tools Enterprise 210

ImPRessions - Crenshaw Communications

JUNE 8, 2021

It is that time of year again. The PR world has gained new fresh college grads eager to join the workforce. While searching for possible internships or entry-level jobs is exciting, it can also be overwhelming. Or even frustrating. According to Glassdoor, the average interview process from first contact to a possible offer can last up to 23 days – varying of course based on the industry.

Interviews 296

Interviews Employee Agency Company 296

Stephen Waddington

JUNE 3, 2021

We’re going to continue running WaddsCon as long as people find it useful. Here’s a report from the May event and what’s coming up in June. The May edition of WaddsCon covered a range of topics from the COVID-19 impact on client/agency relations to the impact on print, and from measurement frameworks to professionalism in public relations. You can catchup with the replay on YouTube.

Report 203

Report Energy Print Measurement 203

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Cision

JUNE 23, 2021

These obstacles could be getting in the way of your goals.

Meeting 318

Meeting Blogging 318

PRSay

JUNE 15, 2021

It’s June and time for another Pride Month, the annual celebration of LGBTQ pride and identity. If you thought last year’s pandemic-influenced Pride was unusual, then this year promises to be even more different. Why? Well, COVID-19 of course. And we have a new President and new leadership in Congress. And we’ve experienced a year of attention to the realities of life for people of color and LGBTQ people like no other in recent history.

Employee 202

Employee Community Leadership Enterprise 202

Onclusive

JUNE 2, 2021

An impactful PR campaign can attract positive media attention and influence brand awareness, reputation and sales for your brand for years to come. However, to generate that level of clout, PR campaigns require more than just a press release, media outreach or fundraising event. They must be carefully planned. A public relations campaign is a series of activities that are planned in advance to achieve a clear objective, such as improving brand reputation, raising awareness of a new product launc

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Prowly

JUNE 18, 2021

Running a business in 2021 requires a lot more alignment of strategy than in years past. Many companies are recovering from the pandemic and are in need of strategies that create revenue. One of our main drivers for revenue at Calendar has been owning areas of our digital landscape through good PR and SEO. Understanding how […]. The post How Adding an SEO PR Strategy Will Help You Own Your Digital Landscape appeared first on Prowly Magazine.

SEO 197

SEO Strategy Company Industry 197

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

ImPRessions - Crenshaw Communications

JUNE 24, 2021

Guest post by Crenshaw Communications account coordinator, Jordan Farbowitz . There are many skills that are valuable at a B2B (business-to-business) PR agency. Whether it’s that keen news sense or superb research chops, it’s important for B2B PR teams to master a diverse skill set and to have an aptitude for fast learning. Yet at many specialist agencies, some characteristics are more important than others.

B2B 278

B2B Leadership Survey Data 278

Ronn Torossian

JUNE 28, 2021

Pinterest has alluring images of what people like and hence would love to buy. Pinterest has 478 million monthly active users and was able to grow its user base by 19.5% in just three quarters. Users are predominantly female. Six out of ten users are female, and most users use the site for shopping inspiration. […]. The post Using Pinterest to Increase Website Traffic appeared first on.

Pinterest 195

Pinterest Social Media Strategy Marketing 195

Cision

JUNE 10, 2021

Top LGBTQ+ news sites showcasing audiences’ unique stories and voices that include all sexual orientations and gender identities.

Blogging 296

Blogging Media 296