ImPRessions - Crenshaw Communications
DECEMBER 7, 2022
Working at a tech PR agency , we’re accustomed to collaborating with many different types of companies. Some are familiar with the ins and outs of public relations, while others are new to PR and rely on our guidance. We’re lucky to have clients who are respectful, professional, and even fun as partners. But as every agency or in-house PR person knows, there can be bumps in any relationship.
ImPRessions - Crenshaw Communications
DECEMBER 1, 2022
A PR professional recently predicted the “death of the release quote” for 2023 on Twitter. If only. Bland executive quotes are one of my all-time PR pet peeves. First of all, every news release doesn’t need to include a quote. And for releases that do need them, they’re too often overlong, boring, or repetitive. “We’re delighted to announce this partnership,” is a typical CEO comment.
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Business Wire
DECEMBER 15, 2022
Throughout 2022, the topics of COVID-19, economic uncertainty, work conditions, benefits, and technology continued. As we tackle these issues, the question of what the future holds for the news and communications industries arises. The Business Wire Global Media Relations Team shares ten trends that will impact journalists and PR professionals in 2023 and beyond.
ImPRessions - Crenshaw Communications
DECEMBER 16, 2022
As 2022 winds down, PR teams are looking and trends and opportunities in their most relevant categories. One of ours is ad tech. Despite economic headwinds, the global advertising industry has been robust and seems poised for more growth. Post-Covid, brands are spending on connected TV (CTV) ad platforms and the industry is abuzz about retail media.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
Remote PR Jobs
DECEMBER 12, 2022
Clients across the board may be eager to start working with you – but do you want to work with them? As we PR professionals know, there are a handful of things that need to be in order with a client’s business before the business is actually ready for PR. To be sure you are setting yourself (and the client) up for success, here are the top 5 qualifying intake questions you’ll want to ask your client.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Agility PR Solutions
DECEMBER 15, 2022
If you want to see better results in your PR and marketing campaigns, you need great copywriters to write compelling copy. Skilled writers who fit in with the rest of your organization will have an easier time collaborating in teams and producing materials that get better results. Read on to learn how you can find […]. The post 5 tips for finding and recruiting top-notch PR writers appeared first on Agility PR Solutions.
The Proactive Report
DECEMBER 9, 2022
One for the most exciting tools available to PR and marketing pros is audience analytics and tracking. These tools gather data on your audiences – who they are, where they hang out, who they talk to, what trends they follow, what interests them right now, where they get their news and information, and who influences them. This is not a new function of PR or marketing.
Business Wire
DECEMBER 20, 2022
It would be a massive understatement to say that 2022 will not be remembered fondly by investors and the Wall Street community. Geopolitical turmoil, the ongoing COVID-19 pandemic, a soaring US dollar, supply chain disruptions, and other factors drove inflation and reduced consumer confidence, resulting in value destruction in the hundreds of billions of dollars.
Prowly
DECEMBER 5, 2022
You thought you’d be talking to your PR clients more about holiday guides than Twitter accounts this month, didn’t you? The current Twitter controversies have many PR professionals debating whether their clients’ best interests lie with staying on the platform or moving along to greener social media pastures. In this article, we consider the current […].
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Sword and the Script
DECEMBER 20, 2022
Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be careful whose advice you buy, but be patient with those who supply it. Advice is a form of nostalgia: dispensing it is a way of fishing the past from the disposal, wiping it off, painting over the ugly parts, and recycling it for more than it’s worth.”. ~ Baz Luhrmann, The Sunscreen Song, 1998.
Ronn Torossian
DECEMBER 29, 2022
There have been plenty of companies that have managed to reposition their brands successfully and generate better results than maybe they even expected. That’s why one of the best ways for companies to learn all about brand repositioning is by the example of some of the most successful brand positioning from companies in the past. […]. The post Examples of Great Brand Repositioning Strategies appeared first on.
Agility PR Solutions
DECEMBER 20, 2022
There’s been quite a bit of hype about the metaverse—it’s the next big thing, it will transform how companies engage with customers, it will change the way we do business. At its most basic, the metaverse simply integrates the physical and digital worlds, enhancing both through virtual worlds or simple contextual overlays on our real […]. The post Embracing the metaverse: A bold way to improve customer experiences appeared first on Agility PR Solutions.
The Proactive Report
DECEMBER 26, 2022
By Cokey Falkow, Content Strategist for Meritus Media. Way back when the Internet first started it was almost exclusively text content. It was restricted by the bandwidth available. But being that we are a visual species, the desire for visual content drove the development of greater and greater bandwidth. Back in 1995 predictions were made that in 20 years everyone would have access to broadband and video content would be the norm We are living that predicted future right now.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
The Resolution Blog
DECEMBER 12, 2022
In this episode I interview Amar Singh, ex-Evening Standard journalist turned content and digital marketing expert in sport and entertainment. Former ‘head of global football content’ at Budweiser and ‘head of content’ at West Ham United, Amar has helped grow audiences across multiple platforms by truly understanding fans and creating content strategies that resonate.
Flack's Revenge
DECEMBER 12, 2022
(This article originally appeared in O’Dywer’s PR.). It has only been a year since Mark Zuckerberg announced Facebook’s rebranding to Meta, and his vision for how the company will lead us into an immersive, virtual world. Yet there have been much excitement and press coverage in this time, for something that research firm Gartner Group claims is 10 years from mainstream adoption.
Sword and the Script
DECEMBER 13, 2022
This is the 13 th year of publication for Sword and the Script – hence the top 13 posts for 2022. Here’s how the numbers on this blog have added up in 2022: Total blog posts: 46 – down from 51 last year ; Average length: 866 words; Shortest post: 306 words ; Longest post: 2,486 words ; Total words published: 39,852; Unique visitors: 236,756; and. Third-party mentions : 95 (most of which come simply from blogging consistently).
Ronn Torossian
DECEMBER 26, 2022
Between reaching target audiences at the right place and time, and connecting with them in a meaningful way, companies that invest in influencer marketing campaigns can generate a very high return on investment. Things like the number of conversions and sales, and more, have significantly increased for companies that managed to invest in successful influencer […].
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Agility PR Solutions
DECEMBER 11, 2022
In its second annual PR Media Report, high-tech PR firm Global Results Communications (GRC) surveyed the attitudes of over 1,000 journalists toward public relations and the challenges of an industry in transition. Read about last year’s inaugural report here. With the battle for reader attention stronger than ever and the media landscape itself continuing its slide […].
PRSay
DECEMBER 23, 2022
A new artificial intelligence chatbot that can write seemingly authoritative answers to people’s questions — and even compose essays and poems — is causing excitement and raising alarms. As CNET reports , the bot called ChatGPT lets you type questions, which it then answers in conversational, if somewhat stilted language, derived from information on the internet.
NewsWhip
DECEMBER 15, 2022
Legit just about hung onto its ranking as the top publisher on Facebook, holding off a strong challenge from The Daily Mail in November. . Once again, engagement was largely lower than it had been in October , with most of the top publishers seeing fewer interactions with their content in November than they did the previous month. . Here are some of the key takeaways for November: .
The Proactive Report
DECEMBER 2, 2022
Visual content has been an important part of any brand, marketing or promotional campaign since cave dwellers etched stories of their conquests on the walls of their homes. It’s part of our DNA – even kids will pick up a crayon and draw on the walls if they’re left alone long enough. Our ideas are more effectively communicated when accompanied by images, a thousand times more than with words alone.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Sword and the Script
DECEMBER 28, 2022
Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. At the end of the year, I go back through all these writeups to pull out some of the interesting statistics for a year-end roundup piece like this one.
Ronn Torossian
DECEMBER 23, 2022
What used to be considered as a way for companies to reach other members of their industries in the past, has evolved into a very important strategy for developing a company and its brand. Thought leadership has managed to become a very valuable tool in the public relations toolbox, that any company can use, as […]. The post Creating an Effective Thought Leadership Strategy appeared first on.
Agility PR Solutions
DECEMBER 13, 2022
Email marketers claim emails are all about building relationships. Well, they would, wouldn’t they? It’s what they do for a living, after all. What I do for a living, on the other hand, is conduct research that ensures brands to better engage customers, increase loyalty, and grow their customer bases and profits, whatever platforms they […]. The post The PR risks of sending too many emails—which brands top the list?
Contently - Strategy
DECEMBER 29, 2022
We all know the rush of excitement that comes with publishing a piece of content. The feeling that your hard work is (finally) out in the world, and you can breathe a momentary sigh of relief, sit back, and admire the final product. But your work isn’t really done yet. Publishing is just the end of one process and the beginning of another, essentially launching a chain of distribution tasks.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Remote PR Jobs
DECEMBER 11, 2022
Clients across the board may be eager to start working with you – but do you want to work with them? As we PR professionals know, there are a handful of things that need to be in order with a client’s business before the business is actually ready for PR. To be sure you are setting yourself (and the client) up for success, here are the top 5 intake questions to ask potential clients. 1.
PR for Anyone
DECEMBER 8, 2022
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. December and January are the most difficult times of the year to land in the media. Seasoned media experts often get to come back for end-of-year wrap-ups. It’s very hard to break into media now. That being said, I have a great hack for anyone to land in the media today!
Steve Barrett on PR
DECEMBER 15, 2022
After a busy and effective year for a PR industry on top of its game, there’s sure to be no slowdown in 2023 given the massive and multiple challenges ahead.
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