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News and the power of media transcend borders, enabling organizations to reach audiences around the globe. However, successfully connecting with reporters in different regions requires finesse, cultural awareness, and a tailored approach. Whether you're an entrepreneur, a public relations professional, or an aspiring influencer, understanding the nuances of global media pitching can significantly enhance your chances of securing valuable coverage.
As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. With complex subjects to distill and technical and product-based pitfalls to address, disruptive technology needs PR. But it’s just as important to ask why technology is important to the PR industry.
In business, having a crisis management plan is crucial. A quick and effective response can minimize damage to a brand’s reputation and stakeholders. Recognizing when a crisis has ended is just as important. This allows companies to shift their focus from crisis management to recovery. However, transitioning from crisis to recovery requires strategic planning and […] The post Crisis Management: Knowing When a Crisis is Over appeared first on.
For communications and PR professionals, planning is one of the first steps to kicking off an announcement or campaign. But why exactly is strategic PR planning so important? What happens if you and your PR team invest more into strategic planning in your campaign workflow. Ultimately, strategic PR planning can make all the difference in driving impactful and successful campaigns to achieve your goals and we’ll explore how.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
Stella is joined by Martin McGlown who was once a crime journalist at the London Evening Standard newspaper and went to head-up media relations at the world’s leading cancer charity; Cancer Research UK. They discuss the moment Martin made his career-defining decision and why he and the charity have never looked back. They look at […] The post How Crime Journalism led to a Leading UK Charity PR Newsroom appeared first on PR Resolution — by CoverageBook.
In the modern era, where digital platforms shape business strategies and community perceptions, a new key player has emerged: digital PR in earned media. The boundless landscapes of the digital world offer a vibrant playground for brands to express their voices, ideas, and narratives in unique ways. But to make a lasting impact, organizations need […] The post 7 ways your business or brand’s digital PR plays a role in earned media appeared first on Agility PR Solutions.
In the modern era, where digital platforms shape business strategies and community perceptions, a new key player has emerged: digital PR in earned media. The boundless landscapes of the digital world offer a vibrant playground for brands to express their voices, ideas, and narratives in unique ways. But to make a lasting impact, organizations need […] The post 7 ways your business or brand’s digital PR plays a role in earned media appeared first on Agility PR Solutions.
Marketing and PR have changed in amazing ways in the past few years. New tech capabilities, speedier dissemination of news, and evolving social platforms all have the potential to generate visibility for your information. Multimedia has become just as important as the text of a release when it comes to conveying a clear and catchy message to the public.
Holidays can bring a powerful opportunity for PR teams to elevate the brands they represent and engage with key audiences. However, in the rush to capitalize on the news value of holidays – from Halloween to Veteran’s Day and Christmas – it’s easy to make mistakes. By recognizing potential pitfalls and using a strategic approach, any PR team can elevate their campaigns, amplify brand visibility, and generate tangible earned media results throughout the calendar year.
Why Miami is the City for New and Emerging Businesses To Start Their Growth Currently, Miami is a thriving hub for startups, offering numerous advantages for entrepreneurs. It has a growing startup scene and a deep-rooted relationship with the local community. Moreover, the city has been witnessing an unprecedented investment boom, making it an attractive […] The post Why Miami is the City for New and Emerging Businesses To Start Their Growth appeared first on.
Read more articles on health and wellness in the June-July issue of Strategies & Tactics. My communication roots go back to high school as a newsletter editor and member of the forensics team. I have always loved the integration of words, pictures, and data to help folks understand, grow, and change. My entire life, in fact, has centered on the flow of information.
Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
In this spotlight interview, we chat with Ian McAllister, Strategic Head of Marketing and Communications at The Alnwick Garden in Northumberland, England who shares insight into their proudest creative media campaigns. These include the launch of Lilidorei, the world’s largest play structure, which garnered extensive media coverage in outlets including the BBC and ITV, and […] The post PR Resolution Meets: Ian McAllister from The Alnwick Garden appeared first on PR Resolution — by Co
The history of AI goes beyond a decade or two. By the early 1950s, the world has heard of the concept of artificial intelligence and machine learning and its immense potential in manufacturing, logistics, finance, and even healthcare. And since then, many of those industries have already successfully adopted AI solutions. So why are we […] The post Building trust in the age of AI: Why PR pros must prioritize ethical guidelines appeared first on Agility PR Solutions.
Earned media – it’s a focus of many public relations campaigns. What is earned media? Some might refer to it as publicity or media coverage. It involves working with media outlets to get clients noticed and, in a perfect world, featured. And that, of course, means working with journalists. But – … How Helping Journalists Get What They REALLY Want Boosts Your PR Results Read More » The post How Helping Journalists Get What They REALLY Want Boosts Your PR Results appeared first on Garrett Pu
Why do most sales tech companies struggle to drive great PR? The sales tech market is incredibly hot. Look at companies like Crunchbase or Drift. I’ve spoken to dozens of companies and platforms over the last few years — from SaaS for sales compensation to AI-powered sales enablement — to give them guidance on the PR challenges for the sales tech industry, in general, and how they can break through.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
In the fast-paced and competitive world of the airline industry, effective communication is crucial for building trust, managing crises, and enhancing the overall passenger experience. A thoughtful airline communications strategy helps airlines convey their brand values, address customer concerns, and maintain a positive reputation. Objectives The first step in developing an airline communications strategy is […] The post Creating a Thoughtful Communications Strategy in the Airline Industr
In this guest post, Kathy Casciani writes public relations podcasts provide a sound way to work on your professional development while habit stacking – listening while doing routine tasks, such as chores In case you hadn’t noticed, podcasts are having a moment. According to Edison Research , 42% of Americans 12+ said they’d listened to a podcast in the past month and 31% claimed to have listened to one in the past week.
As we enter the prime years of our life, we want to look our best. Who better to listen to than celebrity make-up artist Tracey Garcia? From A-listers, to Presidents and First Ladies, to television anchors, to brides, she certainly knows how to bring out a person’s best features. In this episode, we talk about all things skin, hair and makeup to enhance mature beauty.
Prior to jumping to the PR side of the fence from the newspaper wall, I was a reporter and editor at New York City dailies and wire services. As a reporter and editor, I always took into account the news value, the feature story possibilities or the uniqueness of a story being pitched to me. […] The post Why PR campaigns often don’t work—and how to make them more media friendly appeared first on Agility PR Solutions.
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
In a complex world where businesses must lead on trust and repair fractures in society while also transforming their enterprises amid fundamental technological change, senior comms counsel has never been more important.
Let’s get one thing out of the way. I never particularly liked the name “Twitter” and I hated to say someone “tweeted.” So, even as a former power Twitter user, I don’t feel very sentimental about Elon Musk’s recent decision to change its brand to “X.” But that’s just because there are so many other reasons to look at Twitter’s new name and logo as the rearranging of deck chair cushions on a rapidly sinking platform.
Lithium batteries have become an integral part of people’s lives. They power everything from smartphones and laptops to electric vehicles and renewable energy storage systems. As the demand for portable and sustainable energy solutions continues to grow, it’s important to understand the future of lithium batteries. Longevity The longevity of lithium batteries depends on several […] The post Understanding the Future of Lithium Batteries appeared first on.
Brand building is increasingly important as B2B prospects come to a decision before ever talking to sales, yet a new report finds 69% of CFOs view brand marketing as a cost center Most searches are zero-click searches. Tracking capabilities of third-party cookies set to end. Prospective B2B buyers do their own research and have all but made a decision by the time they speak to a salesperson.
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
“Age is just a number” is the motto that the Sun City Poms live by. They’re not your typical group of cheerleaders. In fact, the Sun City Poms is a cheer squad composed of women all over the age of 55! With their infectious energy and dazzling performances, they’ve caught the attention of media outlets like Good Morning America, People Magazine, CNN, and ABC News.
“What do I do with media coverage once it comes in?” I’ve spent nearly two decades in PR, marketing and advertising, and I can count how many times this question has been asked on one hand. Far too few realize that what you do with media coverage is key to unlocking the ROI of public […] The post How to grow your business by amplifying your media coverage appeared first on Agility PR Solutions.
PR budgets are being reduced. Data gathered in June 2023 from the world’s 100 most powerful communicators found that there has been a drop in public relations investment in the past 12 months of more than $1bn, from $4.8bn to $3.7bn. This insight is taken from ‘The Influence 100’ which is PRovoke Media’s annual compilation […] The post Save $2k of PR budget every month (with a small adjustment to workflow) appeared first on PR Resolution — by CoverageBook.
Here’s how you can use AI to automate tasks in the public relations industry. Artificial intelligence is more relevant in the field of PR than ever. It’s important for PR pros to be up to date on the latest AI trends so they can use them to their advantage in automating tedious, often mundane tasks. The future of AI in PR will likely assist industry professionals in focusing their attention on more important tasks and responsibilities.
As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Last week, I attended the European Women in Tech conference in Amsterdam. It's been a while since I went to an event like this and it was great to be back learning and networking. I attended dozens of sessions and wanted to spend some time reflecting on them. The best way for me to reflect is by writing. Writing is my way of thinking and learning and I'm getting back to it more and more as well.
Over the past year or so, there’s been a big (and now accelerating) shift in the climate around sustainability communications. Driven by a political backlash, the notion that environmental, social and governance (“ESG”) issues should play a key role in business and investment has been widely challenged or even outright attacked in some cases. As a result, the way companies talk about sustainability is shifting – from enthusiastically touting such initiatives to anything from toning them down to
“Age is just a number” is the motto that the Sun City Poms live by. They’re not your typical group of cheerleaders. In fact, the Sun City Poms is a cheer squad composed of women all over the age of 55! With their infectious energy and dazzling performances, they’ve caught the attention of media outlets like Good Morning America, People Magazine, CNN, and ABC News.
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