Onclusive
MARCH 10, 2015
'I get a lot of email. Like, A LOT. My team often teases me that my inbox and calendar look more like an anti-productivity war zone than the carefully color-coded, organized chaos it actually is. There is a method to … Continued.
Ronn Torossian
MARCH 9, 2015
'One reason press releases have changed in 2015 is that public relations and the public has changed. In the 1920s, headlines for press releases were in the style of radio broadcasts. Press Releases Then and Now Here’s a headline from October 1929 from a Brooklyn Daily Eagle NY newspaper: “Wall Street In Panic [.]. The post State of the Press Release in 2015 appeared first on Ronn Torossian 5W Public Relations CEO Blog.
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Deirdre Breakenridge
MARCH 2, 2015
'A Guest Post By Natasha Clark, Founder of Lioness Magazine. One of the things I have always cherished about writing is the ability to convey a story or thought. Storytelling is a powerful tool to share and exchange ideas. It is also an art, when applied and mastered carefully, that we can use as female business owners to promote our businesses and social enterprises.
ReimaginePR
MARCH 13, 2015
'It’s hard for a cottage industry to compete in an overcrowded marketplace but 5 star Bluebird Meadows Bed and Breakfast has found a way. First of all, they’re just very good at what they do. We’re here to tell you that owner Donna Jerry makes the greatest 4 course homemade breakfast in the history of the universe. No exaggeration.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
Cision
MARCH 30, 2015
'“Content curation is sorting through a large amount of web content to find the best, most meaningful bits and presenting these in an organized, valuable way.” – Kevan Lee, Buffer. Content curation is defined as bringing meaningful organization to some subset of all of the content in the world. For practical purposes, it’s the way that we share relevant information with our audiences through social and owned media.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Onclusive
MARCH 16, 2015
'We’ve got a massive crush on everything PRTech, and why not? Nothing has changed our industry more than technological innovation. This evolution has ushered in an era where PR pros must commit to researching new platforms and learning new skills that allow us … Continued.
Ronn Torossian
MARCH 27, 2015
'With unsurpassed market share, a dominant global online advertising network, and the ability to single handedly impact a website’s PageRank, it is no wonder companies and search engine optimization (SEO) professionals are ever vigilant when it comes to any potential Google algorithm change. In fact, one of those Google algorithm changes [.]. The post Why Your Company and Website Need to be Responsive appeared first on Ronn Torossian 5W Public Relations CEO Blog.
Deirdre Breakenridge
MARCH 25, 2015
'When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. In the late 1980s, the media was cut and dry. This is certainly not the case today.
Polaris
MARCH 20, 2015
'Every business owner needs to know something about search engine optimization. If you don’t, your company could be burned, as mine was when Google’s Penguin update came along in 2012. Before Penguin, Google ranked my company either at the top, or near the top, of search results for almost every public relations keyword: Toronto PR firm, Canadian public relations agency, top PR firm Ontario, and on.
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Cision
MARCH 30, 2015
'The check-in may be dead on Foursquare, but the app is alive and well – and increasing Twitter’s “social media on steroids” effect for brands. Foursquare has already experienced tremendous use after its introduction in 2009, and since then, the app has evolved–now focusing on local search capabilities, ratings and tips. But how does this differ from Yelp?
Rock the Status Quo
MARCH 2, 2015
'Water coolers all over the globe are buzzing today with news of a pending Google Plus demise. Is anyone surprised? I’m not. The rumors started to fly as early as last April. (“ Google Plus is Walking Dead ,” TechCrunch, April 2014). Time will tell what the difference is between fact and reality, since much of the editorial I’m reading today is pure speculation, but I know one thing for sure: it reinforces the importance of building OWNED MEDIA.
Onclusive
MARCH 4, 2015
'A couple weeks ago I had the express pleasure of meeting up with Sally Falkow, founder of Meritus Media, at the PR News Google Conference in San Francisco. Because I’m like, totally mature and non-competitive, and a rather supportive and … Continued.
Flack's Revenge
MARCH 23, 2015
'You have big news coming up, like a major company or product launch. Should you try to make a splash at the next major show? The answer depends on a number of factors. The press swarm around the big tech events, and it seems you can’t escape the related din during show time. It was hard to get attention for clients in mobile and telecom who were not at Mobile World Congress a couple of weeks ago.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Deirdre Breakenridge
MARCH 12, 2015
'Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. At the time, I was not intimately involved in the brainstorming, creative design and the development of innovative marketing concepts at my firm.
Polaris
MARCH 13, 2015
'Feminism is all the rage these days. I know because Hollywood tells me so. Tina Fey and Amy Poehler turned the Golden Globes into a feminist event. And in her Oscar acceptance speech for Best Supporting Actor, Patricia Arquette called for pay equity while the likes of Meryl Streep, Jennifer Lopez and others in the audience whooped in agreement. Social media and Twitter in particular, amplified Arquette’s words.
Cision
MARCH 31, 2015
'To truly make an impact with your story, you need more than just words. Electronic media has made it necessary to become a content creator fluent in both text and visuals. This idea isn’t new. From ancient cave drawings to photojournalism and broadcast TV, people have enjoyed visual stories for the speed at which people can consume the content and the emotion it elicits.
Rock the Status Quo
MARCH 26, 2015
'Rock The Pitch #13 This critique has nothing to do with bad luck. It’s ALL GOOD, baby!! Thanks and a shout out to Marlene Srdic , editor of Life Refined magazine and a fashion/beauty blogger at StyleSizzle , for sending this to me. Here’s what she said… Hi Carrie, Took a quick peek through my email and remembered this pitch, which turned into a 6-page feature in Life Refined magazine.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Onclusive
MARCH 23, 2015
'Last fall I attended the very fashionable and mildly geek-chic Anita Borg Institute’s Grace Hopper Celebration of Women in Computing event, now home to “Nadella-gate.” There, I observed a sea of 8,000 women aged eighteen to eighty who were there … Continued.
ReimaginePR
MARCH 14, 2015
'So funny story. Sort of. Has your email inbox felt a little colder over the last oh-sure–let’s-go-with “several” Sundays? We haven’t been there. And we said we would be. Our bad. Especially because one of the most important rules of great content creation is consistency. Consistency rules: People need to know they can rely on you for the information they trust.
The Proactive Report
MARCH 13, 2015
'As the digital world continues its headlong rush into the future, with new tools and toys popping up all the time, managing a brand’s social media program has become a very time-intensive activity. It takes hours to do it all manually. Luckily for us there are some smart technology solutions that can cut the time dramatically and help you create content that gets results.
Melissa Agnes
MARCH 7, 2015
Welcome to episode #040 of The Crisis Intelligence Podcast, with Melissa Agnes and Zahed Amanullah. As I described and discussed in this blog series , ISIS is a petrifyingly brilliant communicator and recruiter. But countering violent extremism and propaganda can’t only fall on the shoulders of our government agencies, for multiple reasons. The good news, is that there are private organizations out there that are committed to this mission and that are doing some amazing work.
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Cision
MARCH 31, 2015
'The newest evolution in news may be right around the corner. Over the years, we’ve documented media changes, saw the dominance of digital and the permeance of social media. Now, Facebook is reportedly moving close to a deal with news sites The New York Times, BuzzFeed and National Geographic to host their original content within Facebook’s site. Why?
Ronn Torossian
MARCH 23, 2015
'Maybe you got into business because you were good at something you wanted to get paid for your skills and knowledge. Maybe you are out to change the world, or maybe you just want enough cash in your account for a beach house or a jet ski. Whatever your motivation, there is likely some [.]. The post How to Make Your Work Matter appeared first on Ronn Torossian 5W Public Relations CEO Blog.
Polaris
MARCH 6, 2015
'Did you ever wonder why one YouTube sensation is able to turn a viral video into a sustainable business while most flame out after a one-hit wonder? Or how incredibly young entrepreneurs achieve success quickly, sometimes cashing out for billions of dollars after a few short years? Or why one athlete excels when others who seem equally talented do not?
ReimaginePR
MARCH 12, 2015
'For Immediate Release: Note to Editors: interviews, book art, headshots available. Summit Lead by Top Sales Management Coaches. Prepares Senior Sales Executives for the New Reality. Toronto, March 12, 2015 : Sales culture hasn’t changed much over the last few decades, and that’s a problem because the rest of the world has. Three top sales management coaches, including Tim Hurson whose recent book Never Be Closing made Oprah’s best self-help books of 2014 , are determined to help Canadian busine
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Rock the Status Quo
MARCH 13, 2015
'It’s also a powerful agency value-add Content marketing is expensive. If you’re an agency providing content marketing services, you probably invoice a fairly hefty dollar amount each month – or if you are the company, you’re investing significant budget. Why? Because great content is very, very labor-intensive. Not paying (or invoicing) much?
Melissa Agnes
MARCH 31, 2015
Wikipedia , “the world’s most successful online encyclopedia.” It ranks extremely well in the search engines and is a crowdsourced initiative. There are rules to keep each Wikipedia page “by the people” and not prejudicially written by the person. When building up your online reputation, it’s a good thought to have a Wikipedia page, but there are rules involved with having it created.
The Proactive Report
MARCH 31, 2015
'DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS. The 2015 Media Trends and Online Newsrooms report was released this week during a webinar hosted by Sally Falkow, President of PRESSfeed and a Sr. Research Fellow with the Society for New Communication Research, a new media think tank based in Palo Alto, CA. Her guests on the webinar were Wendy Marx, President of Marx Communications and an expert contributor for Fast Company and Rebekah Iliff, Chief Strategy Officer for AirPR and a columnist for In
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