Deirdre Breakenridge
SEPTEMBER 14, 2015
A Guest Post By Corina Manea, PR & Social Media Strategist. Public relations professionals are required to have many skills these days, from excellent writing to knowing how to read data or to be efficient. It’s no secret that to succeed in PR you need to be a “forever student”, always learning, always ahead of trends and constantly improving your craft.
Onclusive
SEPTEMBER 28, 2015
In PR, we like to draw comparisons. It helps emphasize a point, enhance a story or create a connection between two seemingly unrelated things. Along those lines, I thought it would be interesting to make a comparison between PR and one of the fastest growing roles sweeping the SaaS industry: Customer Success. Whaaaat you may […].
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Cision
SEPTEMBER 15, 2015
Autoresponders. For many communications and marketing professionals, this word causes a visceral reaction. Autoresponders are often viewed as inauthentic, lazy or disingenuous. But here’s the catch: if implemented appropriately, email and social autoresponders can be an economical, effective means to scale your outreach. Differing from an email subscription or a social media post, autoresponders are automated messages that are triggered by a specific subscriber or follower action.
Ronn Torossian
SEPTEMBER 17, 2015
Hey manager! Stop complaining about your team. Start motivating them to become the people and the creative, productive force you need them to be. Nothing is more frustrating for a manager than a team that just can’t get it done. They come close, but you never seem to get a win … or you [.]. The post 5 Ways to Transform Your Public Relations Team appeared first on 5WPR CEO Ronn Torossian Founder's Blog.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Deirdre Breakenridge
SEPTEMBER 8, 2015
PRSA has designated September as “Ethics Month” with a wide variety of activities to educate and inform members and industry professionals. The month is jam-packed with twitter chats, webinars, blog posts, newspaper articles, and in-person presentations. In the spirit of Ethics Month, #PRStudChat welcomes Kirk Hazlett , APR, Fellow PRSA, on Tuesday, September 15th at 8:30 p.m.
Onclusive
SEPTEMBER 17, 2015
When it comes to influential forces, there are few as powerful as storytelling. While many equate storytelling with entertainment (e.g. movies, television, novels, etc.), the concept of compelling storytelling is now front and center in nearly every business conversation. In fact, it was a major theme during this year’s GrowthBeat conference. The business of storytelling […].
Cision
SEPTEMBER 14, 2015
Securing an interview with a media outlet for an executive or other company spokesperson is a dream…except when it’s not. Interviews provide an opportunity to showcase your brand and spokespeople as thought leaders, increase loyalty to your brand, defuse crises and drive sales. However, interviews can tank and hurt the brand if your executives and spokespeople aren’t properly prepared.
Polaris
SEPTEMBER 28, 2015
Did you know LinkedIn has its own proprietary search algorithm? The details are top secret, but according to Yumi Wilson, manager of corporate communications at LinkedIn, there are several ways to use LinkedIn to get the most from the platform. #1 Complete Your LinkedIn Profile. If you want to get found on LinkedIn, complete your profile. It’s surprising, but according to this infographic , close to 50% of LinkedIn profiles are incomplete.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Flack's Revenge
SEPTEMBER 24, 2015
I like to follow developments in unstructured data and text mining. Advances in these areas can mean big things for PR and social media marketing. The din is only growing in social media chatter and online content. Those with the best tools will be better equipped to glean insight and turn it into action. One area in the field that I feel has much potential is topic modeling.
ReimaginePR
SEPTEMBER 26, 2015
You are the hero of your own life. But every hero needs an even bigger hero to champion their cause now and then. Those bigger heroes are called influencers. They’re the people who are decision makers or who can sway large groups of people, or, at least, the people you need to reach. And there’s an art to engaging them. Influencers often include (but are not limited to): media. politicians. business leaders. community leaders.
Deirdre Breakenridge
SEPTEMBER 21, 2015
A Guest Post by Jason Sprenger, President & Founder, Game Changer Communications . As I’m sure you’re well aware by now, whether you work in PR or not, it’s really hard to define public relations. According to the Public Relations Society of America (PRSA), the leading trade organization in our industry, “public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.
Onclusive
SEPTEMBER 8, 2015
POP QUIZ, Y’ALL! Ok, so if that sentence brought on mental flashbacks of repressed high school memories, fret not. This quiz isn’t meant to make you sweat, agonize, or relive painful 16 year-old nightmares. In fact, its sole purpose is to provide some honest feedback on where your PR data strengths lie and where you may need a […].
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Cision
SEPTEMBER 21, 2015
For some people, the thought that you might outsource your social media is blasphemous. After all, social media is an extension of our personal and professional selves. But social media engagement of that type isn’t especially scalable, and there are a lot of instances where automation helps to bridge the gap between the resources that you need and the resources that you have.
Rock the Status Quo
SEPTEMBER 16, 2015
PR Newswire’s Kate Goebbel ( @kate_city ) wrote a wonderful blog post several months ago, called How to Add Personality to Your Next Personnel Press Release. I found it fabulously inspiring! The idea stuck in my head. When a client asks us to write a new hire press release, it’s easy to dismiss its importance, churning out a cookie cutter release talking about their new role, their background and a quote that sounds like a million OTHER new hire quotes.
Polaris
SEPTEMBER 18, 2015
I like Instagram. The learning curve is a gentle incline for those of us over 40 and the younger set, including my 11-year old niece and her friends, are up-to-speed in a matter of minutes. Even if you don’t have an eye for photography (like me), you’ll enjoy Instagram. It’s simple to follow friends and see what they’re up to. One of the greatest lures of Instagram is the absence of a bothersome algorithm that prevents you from seeing friends’ photos.
ReimaginePR
SEPTEMBER 19, 2015
Have you ever tried to sell your home? Remember just how much decluttering you had to do? You had to do that because people need to put themselves inside your home. To do that, they need space, not stuff. Only then can they actually put themselves in your home and imagine the possibilities. The same principle applies in film. I was a reader at an entertainment company.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Ronn Torossian
SEPTEMBER 21, 2015
Infotainment has become the new normal in media consumption. The consumer public has spoken, denouncing news purists and industry critics resoundingly, again and again. Stop me if you’ve heard this one, “More Millennials get their news from Comedy Central than the networks.” Yep, you likely have. And, with more Millennials entering the consumerist time of [.].
Onclusive
SEPTEMBER 24, 2015
Several weeks ago, I had the opportunity to sit down and chat with ESG Senior Analyst Nik Rouda about big data and analytics trends. Nik is one of the most innovative people I know working to solve problems involving data and business intelligence, so I enjoyed hearing his insights about how to make more effective […].
Cision
SEPTEMBER 16, 2015
It’s a shame what people believe about public relations simply because of myths that are perpetuated by others. Don’t be a fool; know that the following are nothing but hot air. Myth #1: Journalists Will Write About Your Press Release Without Contacting You. If you’re fantasizing about waking up to find hundreds of media mentions without any journalist actually reaching out to you (and making you work for it!
Rock the Status Quo
SEPTEMBER 2, 2015
Are we focused on social media platforms with hardly any users? … making decisions on where to build audience for brands based on buzz, instead of fact?? S ocial media is fantastic – but choosing the right platforms to focus your effort is critical. Otherwise, you are speaking to an invisible audience. The truth. The marketing industry overflows with massive hype about social media – but is it worth the time investment?
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Shift Communications
SEPTEMBER 15, 2015
The Internet is abuzz with Facebook’s latest ‘innovation’, the dislike button (or something like it). Despite CEO Mark Zuckerberg’s fervent wish that it not be used to turn Facebook into a troll haven of downvotes, there’s a good chance that some users will use it expressly for that purpose. Says Zuckerberg via CNBC: ‘”People have asked about the ‘dislike’ button for many years, and probably hundreds of people have asked about this, and today
ReimaginePR
SEPTEMBER 5, 2015
John used to step over men asleep on the streets and hope he’d never lose his job as an IT executive. But he did and, 2000 resumes later, he still doesn’t have anything. He’s starting to doubt he ever will. He lives at 1/3 of the poverty rate and he doesn’t see that getting better anytime soon. As a child, Tanya fled Bosnia with her sister and parents, coming to Canada hoping for a better life.
Ronn Torossian
SEPTEMBER 8, 2015
You’ve finished the heavy lifting of founding the company and making it profitable. Now comes the even harder part of keeping it going and growing? How could management be tougher than building a business? For one thing, you’re probably not as good a manager as you are an entrepreneur. You do so much of [.]. The post From Founder to Manager in 3 easy steps appeared first on 5WPR CEO Ronn Torossian Founder's Blog.
The Resolution Blog
SEPTEMBER 3, 2015
Just as Batman would never be caught without his trusty utility belt, PR pros have always had a solid toolbox of clever kit to get the job done faster. But with tech moving quicker than ever and more tools cropping up everyday, how do we identify what works? And implement it in a way that sticks? Below are the top 5 tips from our latest guide to tech and tools for PR in 2015.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Cision
SEPTEMBER 16, 2015
All content marketers run into problems every now and then. Maybe you’re not getting enough traffic to your blog or you’re not ranking well on Google. Whatever your problem is, there is most likely a tool out there that can solve it. At his recent presentation at Content Marketing World , marketing technology expert Ian Cleary shared how the right tools can help solve your biggest content marketing problems.
The Proactive Report
SEPTEMBER 4, 2015
The News search websites are still at the top of the list. These are the Top 15 News sites for September 2015 (Source www.ebizmba.com). Yahoo News – Still holding on to the top spot with 175,000,000 visitor per month. Google News – Nipping at their heels with 150,000,000 visitor a month. Huffington Post – now a real contender with 11,000,000 visitors a month.
Shift Communications
SEPTEMBER 8, 2015
Influencers is an incredibly nebulous term, yet it’s a focus for so many PR programs. Who is influential? What constitutes influence? While we could have lengthy philosophical debates about the nature of influence from Aristotle to today, such discussions tend not to give us operational frameworks for getting work done. Compounding our confusion about who is influential are endless lists of the Top 50 influencers in X or Top 25 influencers in Y, often chosen by arbitrary and opaque methods.
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