Onclusive
FEBRUARY 3, 2015
'Last week, I had the pleasure of spending 14 hours talking, thinking, and theorizing about the future of Big Data at Dell’s 1-5-10 Big Data event at San Francisco’s Clift Hotel. The conversations included thoughts and insights from some of … Continued.
Deirdre Breakenridge
FEBRUARY 23, 2015
'A Guest Post By Jason Sprenger, President & Founder, Game Changer Communications . Content marketing as a discipline is still relatively new, and it’s evolving into whatever we professional communicators and marketers say it is. But we’ve been strategizing and executing around its essential elements for decades. How do you most effectively package your company’s unique value propositions and expertise, and deliver it to the market?
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Ronn Torossian
FEBRUARY 6, 2015
'One of the primary dictums of any profession that deals with large numbers of people is to know your audience. It is common for groups in charge of essential social structures to change suddenly and drastically. Although there are important surface differences that may occur in any “changing of the guard,” the structural similarities [.].
Rock the Status Quo
FEBRUARY 19, 2015
'Your pitch worked! It was perfectly targeted to the TV journalist’s needs and audience, impeccably timed and well written. It’s booked at the station and on your client’s calendar. So what comes next? The interview! The very thought of appearing as a guest on live TV can make even the most seasoned media spokesperson quake in their boots and it’s our job to make sure they are prepared.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
Flack's Revenge
FEBRUARY 19, 2015
'You’ve heard about Sushi for Beginners. This post is about Sushi for PR Champions. It was inspired by the movie Jiro Dreams of Sushi , a documentary about the man behind a modest Sushi bar in Japan. Jiro Ono’s uncompromising approach earned his shop an unprecedented 3 Michelin star rating (which means it is worth a special trip to the country just to eat at the place).
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Onclusive
FEBRUARY 13, 2015
'I woke up today thinking about the amount of passion, time and energy that goes into building something you truly care about. The sheer volume of attention, commitment, and care entrepreneurs must demonstrate day in and day out to realize … Continued.
Deirdre Breakenridge
FEBRUARY 13, 2015
'On Tuesday, February 17, 2015 at 8:30 p.m. ET, the #PRStudChat community will participate in a Twitter chat discussion focused the state of healthcare communications. The healthcare arena has experienced continuous change with social media empowering the digitally demanding patient. We’ll be exploring topics that include how healthcare organizations are creating quality content and marketing best practices, managing healthcare privacy online, understanding the social life of health information
Polaris
FEBRUARY 11, 2015
'Conventional wisdom suggests the best way to deal with online trolls is to ignore them. Don’t feed the trolls, the experts say, it’s what they want and only fuels the flames, encouraging them to continue spewing their vitriolic hatred, racist commentary and/or misogynistic babble. Yet two recent victims of online trolling talked back to their attackers with positive results.
Rock the Status Quo
FEBRUARY 23, 2015
'Wondering what my favorite eBooks are? Here are a few you can download to your iPad or smartphone tonight to read as time allows. Not all of theme are recent, but I found each one of them to be valuable. Registration is required for many of them, but don’t let that stop you. After all, who doesn’t want to grow their knowledge using freebies, right?!
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
The Proactive Report
FEBRUARY 6, 2015
'We are visual creatures. Our brain responds to images much faster than to text – a picture is indeed worth a thousand words. Research shows that when you have text and images on a screen, retention of the message is increased by 42%. We also know that posts with images on sites like Facebook and Twitter are getting way more response. How to take a great photograph.
Melissa Agnes
FEBRUARY 10, 2015
Target, Home Depot, Sony and now Anthem. How many data breach hacks are you going to watch happen to others before you get your team in gear and take the necessary precautions to minimize this risk from happening to your organization? It’s true that the risk of a data breach can never be 100% eliminated (unless you go completely off the grid and back to a world of paper and wire phones), but it can be minimized and then planned for.
Onclusive
FEBRUARY 24, 2015
'One of the biggest challenges young companies face is scaling. More specifically, how to put together a team with the right people; then grow and cultivate that talent as the company expands. If you’re an entrepreneur currently seeking engineers, you know … Continued.
Deirdre Breakenridge
FEBRUARY 12, 2015
'A Guest Post by Nicole Rodrigues, CEO & Founder, NRPR Group. Anyone else remember when advertising, marketing, and public relations functioned like the dinner plate of a picky nine-year-old? When each of the above occupied its designated plate space with very little to zero overlap. Advertising agencies created ads for multiple outlets, public relations handled media inquiries and proactively sought after coverage, marketing agencies did a variety of things, but generally focused on brand i
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Flack's Revenge
FEBRUARY 4, 2015
'While watching my kids play soccer years ago, I often heard the coach yell “Open Spaces! Pass to space!” The instructions might not make sense, but on the playing field they were obvious: the coach was imploring the team to pass the ball to an area that was unoccupied by defenders. Marketers of today can learn a thing or two from this philosophy.
Rock the Status Quo
FEBRUARY 9, 2015
'Like fluffy yellow chicks marching in line after their mama, many companies are stuck in push marketing tactics of the past, favoring carefully crafted, conservative external messaging and expecting their executives to rigidly follow corporate directives when it comes to having (or not having) a digital voice. “It’s too risky!” “We don’t know how to manage or monitor it!
The Proactive Report
FEBRUARY 4, 2015
'The 2014 Edelman Trust Barometer showed that there has been a considerable jump in trust for the opinions of “people just like me.” Another study done by BrightLocal showed that 88% of people trust online reviews from strangers as much as a personal recommendation – that’s up almost 10% in the last year. Online reviews are now an integral part of marketing and PR.
Melissa Agnes
FEBRUARY 3, 2015
Can any organization be a crisis communication pro? Absolutely, why not? Being crisis-ready, crisis-intelligent, isn’t a mysterious quality that only a few people or organizations possess. It’s a skill that gets developed and honed over time, with effort and attention. So what would it take for your organization, your team, to be considered a crisis communication pro?
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Shift Communications
FEBRUARY 25, 2015
'As marketers and communicators, we have focused relentlessly on the single influencer. This is the megaphone, the broadcast personality who has the biggest reach, the biggest audience, the loudest voice. It’s why Kim Kardashian can command up to $10,000 a tweet (source: NY Mag ). It’s why social media influence scores and top 100 social media lists seem to matter a great deal.
Deirdre Breakenridge
FEBRUARY 2, 2015
'A Guest Post by Jeremy Miller, President, Sticky Branding. There’s something in the DNA of people like Deirdre Breakenridge , Chris Brogan , Mitch Joel , Michael Hyatt , and Darren Rowse that propel them to grow remarkable platforms. Some might chalk up their success to their early adoption of blogging and social media. But that’s not fair or accurate.
Communications Conversations
FEBRUARY 25, 2015
'In case you’ve been living under a rock, you probably heard the big news out of Bentonville last week: Walmart is set to increase its minimum wage for associates. Big news, right? HUGE news is more like it. So, given the fact that I am a PR counselor by trade, and Walmart has been a client of mine in the past, I was more than a little interested to see how they broke the news.
Flack's Revenge
FEBRUARY 24, 2015
'I really loved the AMC show Breaking Bad. It seems like only yesterday that my girlfriend and I binged on it, getting through all the seasons in a couple of months. This time I wanted to get an early start with the new spin off Better Call Saul and try something new – like watching it in real time, instead of having to go back and binge. So far it is great.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
The Proactive Report
FEBRUARY 3, 2015
'By Cokey Falkow. SuperBowl XLIX was a game changer – and it had nothing to do with football. No longer do we have to wait for the SuperBowl commercials, see theonce while the game is on and then it’s over. There are new ways of speaking to an audience, tapping in to their emotions and generating real-time engaged with your audience. In the ‘old days’ advertising and marketing a SuperBowl commercial was prized because it had the most eyeballs and the most engaged audience
Melissa Agnes
FEBRUARY 19, 2015
As I’m sure you’ve heard, Google and Twitter have reached a deal that will allow Google to once again index tweets in real-time. This means that relevant and timely tweets may appear in your Google search results. This deal is mutually beneficial, as it provides Google with a way to remain even more relevant in real-time news-worthy searches, and it provides Twitter with exposure to those Googling real-time events, rather than simply exposing themselves to those who use Twitter searc
Shift Communications
FEBRUARY 19, 2015
'Tom Foremski asked in Silicon Valley Watcher : PR’s challenge is that it is an artisanal, hand-crafted service operating within a brave new digital media world that rewards scale. Ad agencies, SEO services, Facebook, Google, Twitter, know how to scale their promotional work through technology. Where are PR’s scalable technologies of persuasion?
Deirdre Breakenridge
FEBRUARY 5, 2015
'A Guest Post by Jeremy Miller, President, Sticky Branding . Sticky Branding by Jeremy Miller. In this two-part series, we are examining how some people naturally gravitate towards platform building, and what companies can do to harness that talent. Humanizing your company can be an immense competitive advantage. It immediately differentiates your firm from everyone else, because it provides a person who embodies your brand.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Rock the Status Quo
FEBRUARY 25, 2015
'Want a handy cheat sheet that gives you the sizes of images on major social media platforms at your fingertips? Bookmark this newly updated link or download the PDF. Similar Posts You Might Like: Social Media Cheat Sheet for Image Sizes Using Facebook Timeline – New Image Sizes Want Agency or Career Growth in 2014? Try a Little SMART Planning.
PR Job Coach
FEBRUARY 2, 2015
'In this age of instantaneous communications and rapid sound bites, long gone is the luxury of correcting something said in haste. Today''s proliferation of channels and technologies has completely obliterated any chance of a safety net. There is no place to hide. The old axioms we thought were destined for the dustbins of history now take on new purpose and vigor.
Ishmael's Corner
FEBRUARY 1, 2015
'Showing one’s humanity is a sure-fire way to bring a storytelling dimension to communications. Yet, most executives do the exact opposite. They make a conscious effort to hide their humanity. Why? To paraphrase Rudyard Kipling, we’re told early in our careers that business is business, personal and personal and never the twain shall meet. It’s a missed opportunity.
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