Onclusive
JULY 13, 2015
Raise your hand if you’ve ever done one (or all) of the following: 1) Paced back and forth in front of the telephone, waiting for it to ring (remember land lines?) 2) Starred down your iPhone, willing that text notification to pop-up 3) Incessantly refreshed your email hoping to see Inbox (1) Follow-up question, did […].
Deirdre Breakenridge
JULY 30, 2015
I mentioned in a post earlier this year, how I enjoy reading different types of books from business books to fiction and memoirs. For me, reading is one of the best ways to get through my own writer’s block (yes, it happens to everyone), while you lose yourself in a great story along the way. Drawing from the category of memoirs, which is a new favorite of mine, here is my review of one book that tops my summer reading list: Becoming Ginger Rogers , How Ballroom Dancing Made Me a Happier Woman,
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Cision
JULY 13, 2015
According to Wharton professor Adam Grant, people that give more of themselves than they receive (givers) are the least successful people in the workplace. This may seem like a counter-intuitive way to start out a piece about networking until I tell you that the most successful people in the workplace tend to be givers as well. In Grant’s book Give and Take: Why Helping Others Drives Our Success , he tells the story of venture capitalist David Hornik (you may be familiar with him from his
Ronn Torossian
JULY 20, 2015
If you are interested in finding out exactly how successful you can be with the team you have, there are a few foundational conditions that have to be met. Create the right environment, and you will achieve milestones. Keep trying to force production in the wrong environment, and you can expect a [.]. The post How Belonging Builds Better Teams appeared first on Ronn Torossian 5WPR Founders Blog.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
ReimaginePR
JULY 25, 2015
Your project is your child. And like every parent, you think it’s special, and that everyone should love it like you do. Including media. The hard reality is, media will never love your “baby” like you do. In fact, they can barely stand most other people’s children. They spend their lives forced to look at baby pictures (pitches) of people they don’t know or worse, can’t stand.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Onclusive
JULY 23, 2015
As part of her contribution to the PR Council’s PR Genome Education Series, our brilliant Chief Strategy Officer (Rebekah Iliff) recently engaged a panel of communication heavy weights to discuss how Marketing and PR should work together to reach customers. Needless to say the conversation was illuminating. Not only did Rebekah cull together some of […].
Deirdre Breakenridge
JULY 3, 2015
A Guest Post By Jason Sprenger, President & Founder, Game Changer Communications . As with any other tactic in our PR arsenal, social media can help us make waves for our clients. Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?).
Cision
JULY 1, 2015
I imagine that the housekeeping staff at the Las Vegas Westin has seen their fair share of early morning shenanigans. So hopefully, they thought nothing of me running through the hall in my socks and banging on the door of Room 831 shortly after 6 a.m. one January morning in 2013. Sadly, I wasn’t returning from a raucous night out. Quite the opposite really: I was feverishly working on a set of talking points that were due in 90 minutes when my wireless connection crashed.
Ronn Torossian
JULY 1, 2015
With the advent of news on mobile devices, the public relations industry as a whole shrugged. Then they started hemorrhaging money left and right. Pundits and prognosticators weighed in, predicting DOOM for the Traditional Media. New media, they presumed, was king. People didn’t want Old Media anymore when they could get it on [.]. The post Winning In Public Relations With The New News appeared first on Ronn Torossian 5WPR Founders Blog.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
ReimaginePR
JULY 16, 2015
Because we love you, one handy dandy, super duper, mostly all-in-one-place Brand Video Checklist to ensure you don’t forget anything when you develop, write and shoot your next video.
Rock the Status Quo
JULY 30, 2015
My Dad has brain cancer. It’s a traitorous, inexorable assassin that isn’t just ravaging his body. It’s murdering everything about my dad that MAKES him who he was before cancer snuck in, while he’s still here. I hate it. I have a fresh understanding of what dementia caretakers go through, since damage to his poor brain is causing similar behavioral and memory changes.
Onclusive
JULY 7, 2015
A few weeks ago I conducted an exclusive interview with two of LinkedIn’s leading tech ladies, Sarah Clatterbuck and Erica Lockheimer, alongside PR Manager Kenly Walker. We talked about everything from how to ensure your LinkedIn connections aren’t aware of your stalking habits, to how the company’s “women in tech” initiatives are setting an example […].
Deirdre Breakenridge
JULY 17, 2015
It may be August, but at #PRStudChat, we are feeling like its New Year’s Eve. So we’re ready to celebrate and look forward to some really exciting things that are happening in the collegiate PR world. Three reasons are cause for celebration: First, it’s time to raise the digital roof as #PRStudChat celebrates our 6 th anniversary! Our community continues to grow and we want to celebrate the dedicated students, professionals and educators who have supported PR learning these past six years.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Cision
JULY 6, 2015
When you and I meet for the first time, we’re probably not going to talk about politics, religion or anything remotely controversial. We will probably make “small talk” that may gradually transition into a more meaningful conversation. Wikipedia says that “ small talk is a bonding ritual and a strategy for managing interpersonal distance …. an informal type of discourse that does not cover any functional topics of conversation or any transactions that need to be addressed.
The Proactive Report
JULY 7, 2015
In a recent post Mark Schaefer talked about the need for a “liquid” content strategy. “For the first time in history, our marketing strategy is dictated by the channels and platforms, instead of the other way around. We did our research, crafted a message and went to work. The marketers were in charge. But today it is profoundly more complex.
ReimaginePR
JULY 11, 2015
PR explosion as smashed and broken into golden pieces word, depth dimensional background. Please excuse the formatting and other errors in this blog. They will be fixed soon but we needed to publish to be better able to deal with them.PR is part of your brand’s ecosystem. It’s one of the most important part because it is both public and internal facing, tasked with ensuring everything is going in the right direction.
Rock the Status Quo
JULY 14, 2015
Reviews matter, yet so many companies let them grow by default and inattention, rather than a focused effort – rarely monitoring what is being said unless a crisis flares up, grabbing everyone’s attention like firecrackers lit inside a public library. Most restaurants and retail businesses make an effort – smart ones realizing just how much new business they fuel – but monitoring is slim-to-nonexistent for many other types of businesses and there’s no effort made to
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Onclusive
JULY 29, 2015
During a recent PR Council webinar Marissa Aydlett, Chief Marketing Officer at Appboy, challenged businesses to think like marketers, but operate like a newsroom. After reflecting on the insights Marissa provided on how to go about this (which you can hear by streaming video from 10:35-12:30 and 27:44-31:22), I got to thinking about other areas […].
Deirdre Breakenridge
JULY 17, 2015
It may be August, but at #PRStudChat, we are feeling like its New Year’s Eve. So we’re ready to celebrate and look forward to some really exciting things that are happening in the collegiate PR world. Three reasons are cause for celebration: First, it’s time to raise the digital roof as #PRStudChat celebrates our 6 th anniversary! Our community continues to grow and we want to celebrate the dedicated students, professionals and educators who have supported PR learning these past six years.
Cision
JULY 20, 2015
If you believe that superior products and services are the ones that generate the most “buzz,” think again. According to one expert, word-of-mouth marketing isn’t a meritocracy (not entirely, anyhow). In his book Contagious: Why Things Catch On , Wharton professor and word-of-mouth expert Jonah Berger says that buzzworthy products and businesses aren’t always buzzworthy for conspicuous reasons : “Although quality, price, and advertising contribute to products and id
The Proactive Report
JULY 27, 2015
The 2015 State of Digital Marketing report by Smart Insights says that to succeed in this field you need three pillars: Digital Strategy: According to this report 50% of companies have no digital marketing strategy at all. This is indeed the first step – without a strategy you are flying blind. And without a strategy you’re unlikely to be producing the quality content that your site visitors value.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Shift Communications
JULY 6, 2015
One of the most difficult challenges reporting and analytics face in public relations measurement is sentiment analysis. Machines attempt textual analysis of sentiment all the time; more often than not, it goes horribly wrong. How does it go wrong? Machines are incapable of understanding context. Here’s why. Machines are typically programmed to look for certain keywords as proxies for sentiment.
Communications Conversations
JULY 23, 2015
When you think of companies that have nurtured a great “brand voice” on social media, which organizations come to mind? According to my research, the “experts” will tell you the list looks something like this: Sharpie ( accounts dead, btw ). DiGiornia Pizza. Red Bull. NBA. Oreo. Taco Bell. As I continued to dig in, I noticed a striking trend.
Onclusive
JULY 1, 2015
BOOM. CRACK. Sparkle, sparkle, sparkle. It’s the deafening jingle we all look forward to hearing the fourth day of the seventh month every year. While it seems the twinkling cacophony has become nothing more than a prompt for nationwide “oohs” and “ahhhs” — and incantations of “I think that’s the finale…oh wait, no, that’s the […].
Deirdre Breakenridge
JULY 3, 2015
A Guest Post By Jason Sprenger, President & Founder, Game Changer Communications . As with any other tactic in our PR arsenal, social media can help us make waves for our clients. Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?).
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Cision
JULY 15, 2015
What happens when you have to get in front of colleagues to present a project? Some get sweaty palms or shaky legs, while others speak at supersonic speed to get it over with as quickly as possible. With 75 percent of people suffering from glossophobia, the fear of public speaking, it makes sense that media interviews can be equally, if not more, nerve-wracking.
Ishmael's Corner
JULY 7, 2015
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Our European managing director, Mike Sottak, made the trek to the French Riviera to attend Cannes Lions. I believe this is where we cue the audio, “Hey, it’s tough duty, but someone has to do it.” If you haven’t heard of this event, here’s the description straight from the horse’s website: We believe creativity is […].
Shift Communications
JULY 27, 2015
Strategy is one of the most abused, misused words in the entire lexicon of business. Ask 100 executives what strategy means and you’ll get 150 different answers. In this six-part series, let’s look at how to choose a PR strategy based on visible, measurable criteria and a meta-strategic framework. Before we begin, let’s be sure to define what a strategy is for the purposes of this series.
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