Deirdre Breakenridge
OCTOBER 5, 2015
On Tuesday, October 13th at 8:30 p.m. ET, the #PRStudChat community will gather to discuss PR education and learning in the classroom. Ai Zhang, a professor at Stockton University in New Jersey, will host the Twitter chat. Professor Zhang has been instrumental in developing the PR courses at Stockton, and she is also the faculty advisor for the school’s PRSSA Chapter.
Onclusive
OCTOBER 13, 2015
I’m not sure when it began, but it seems that “Big Data” is becoming THE catch phrase in every business meeting. The emphasis of each Big Data conversation may be different: it may be making sure no data is lost, or the privacy and security concerns of using the cloud, or the automation of analytical […].
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Cision
OCTOBER 7, 2015
If you want to increase the odds of getting a journalist to write about your company’s news , you’ve got to make it incredibly easy for them to do so. To that end, minimize back-and-forth emailing with questions and get them answered in one. Here’s what journalists want to know that you need to include in your pitch. 1. Why Do My Readers Give a #^&$?
Ronn Torossian
OCTOBER 6, 2015
Knowing how to respond and doing so without hesitation are vital when dealing with a public relations crisis. Here are some of the ways we suggest if faced with a media crisis: Take responsibility… Remember that scene in the movies when Harrison Ford advises the President on how to deal with questions from the [.]. The post Get Ahead Of A Story During A PR Crisis appeared first on 5WPR CEO Ronn Torossian Founder's Blog.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Rock the Status Quo
OCTOBER 19, 2015
According to a 2015 Brandwatch study , only 46.6% of brands engage with a tagged mention. Even worse, LESS THAN 5% respond to a complaint that isn’t tagged – leaving a whopping 95%+ of brands who allow trust and reputation to erode. It’s not that they don’t care–most, anyway–I believe they don’t have resources in place to catch (or handle) the mentions, and they don’t realize how damaging neglect can be.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Deirdre Breakenridge
OCTOBER 20, 2015
A Guest Post By Ai Zhang, Professor, Stockton University. “To learn without thinking, one will be lost in his learning. To think without learning, one will be imperiled.” – Confucius. Learning and reflecting are my daily staples. After all, I am an educator, right? I have been teaching communication/public relations courses for a decade, if you include the earlier years when I was a Teaching Assistant at Syracuse University and the University of Maryland.
Onclusive
OCTOBER 6, 2015
Last week in New York, #TeamAirPR hosted the 2015 PRTech Awards to honor the leading minds in PR, Marketing, Technology and Media. Needless to say, the brainpower gathered in one room was staggering. (You can peruse a few snaps of the mind meld here.) Everyone in attendance was there to acknowledge that our industry is at […].
Cision
OCTOBER 12, 2015
Last week Twitter announced that they will discontinue share counts in their API. What this means to you is that you will no longer see the number of times that people have shared your content on Twitter. This might seem like an innocuous announcement, but it could be a huge disruptor for content, marketing and communication plans everywhere. The reason for this is pretty straightforward: Twitter shares are typically the easiest content shares to earn.
Ronn Torossian
OCTOBER 20, 2015
For some brands, getting positive press is a unicorn – a mythical beast highly sought after but never actually acquired. However positive press – more commonly referred to as earned media – is something which requires finesse… and the right PR firm. It also requires some basic knowledge about how the media industry works, [.]. The post 3 Great Ways To Acquire Earned Media with PR appeared first on 5WPR CEO Ronn Torossian Founder's Blog.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Rock the Status Quo
OCTOBER 27, 2015
Every community manager worries about trolls. Potential risk, how to respond in a way that minimizes damage or–in a best case scenario–boost reputation when a troll jumps into a conversation… When you aren’t sure what to do, decision trees can make the decision simple. This one from Kuno Creative is pretty ingenious. (Kinda fun, too, in a pre-Halloween kind of way.).
ReimaginePR
OCTOBER 24, 2015
Legendary talk show host David Letterman was struck by how long it took Farah Fawcett to have her hair done when she was a guest on his show (four hours!). So he asked her during his interview to describe her daily hair regimen. Without missing a beat, she said “Sure, well I just run my fingers through it like this, and there it is,”or words to that effect.
Deirdre Breakenridge
OCTOBER 26, 2015
A Guest Post By Ai Zhang, Professor, Stockton University. Remember what we discussed last time about a #PRStudChat that focused on public relations teaching and learning. Here are more of my takeaway insights. Describe your best PR professor. What made him/her so effective? . Just in case you are wondering if you have all the important traits to be an effective teacher, here they are: integrating real-world cases with teaching; hands-on projects; challenging students creatively; helping students
Onclusive
OCTOBER 28, 2015
During Monday’s KQED Forum with Michael Krasny, MIT sociologist and clinical psychologist Sherry Turkle led a discussion that struck a major chord with everyone in the AirPR office. It centered around the assertion that “a lack of face-to-face communication driven by increased smartphone use is diminishing people’s capacity for empathy”. Whoa.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Cision
OCTOBER 5, 2015
There’s no doubt that social media is shaking up the way journalists approach their work. According to Cision’s 2015 Social Journalism Study , 67 percent of journalists spend up to two hours on their social media accounts each day, up from 38 percent just three years ago. But as journalists begin to feel comfortable using these tools for help with sourcing stories, the social media giants unveil one new feature after another, complicating matters more – especially for PR professionals wanting to
The Resolution Blog
OCTOBER 12, 2015
You know they don't need to live like this. Do your PR mates a favour & share this.
The Proactive Report
OCTOBER 19, 2015
First we had the digital divide – the gap between the Internet “haves and “have-nots” While the digital divide is not fully handled, 40% of people worldwide are online now. That’s 3.2 billion of us. The conversation has shifted to: “do we know what we’re doing with technology?” The lack of digital skills and how it affects productivity in business has been in the news a lot lately.
ReimaginePR
OCTOBER 17, 2015
My best friend used to own a flower shop. Every Valentine’s Day, I’d take the day off and go in and help her deal with ridiculously panicked men who had forgotten to plan their grand romantic gesture. Declined credit cards, tempers at the boil and a lot of physical jockeying to get to the front of the line, Valentine’s Day in the flower shop was my yearly reminder of what happens when you don’t have a plan.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Rock the Status Quo
OCTOBER 6, 2015
When you think of the biggest changes in the move from traditional #PR to #DigitalPR, what comes to mind? I think of HOW FUN our job has become. Challenging, true, but very fun. After decades of media relations and pitching, everything is suddenly changing. Like the first summer monsoon washing away a year’s worth of dust, or a squeeze of fresh lemon bursting on your tongue when you sip water, the industry is becoming infused with new ideas, new influencers and experts, and a deluge of alt
Onclusive
OCTOBER 26, 2015
Whether or not the latest role moniker is adopted by an industry often has to do with the value brought by those who pioneer the title. You may have even seen how we wholeheartedly adopted the PR Engineer term back in 2014, but what you may not know is what the heck a PR Engineer […].
Cision
OCTOBER 28, 2015
The numbers don’t lie when it comes to visual content in communications. A 2014 study of more than 72,000 Facebook pages shows that visuals, including video and photos, generate the highest levels of engagement among users. A multimedia news release that includes imagery garners 94 percent more views than those that don’t. 40 percent of adults respond better to imagery as compared to text-only articles.
The Resolution Blog
OCTOBER 26, 2015
Can a ‘no office required’ approach really work for a PR practice? We interviewed Joshua Kail, co-founder of Glass Lantern PR in the United States to find out how not having an office works for their clients and how they are so confident in their results they offer a financial guarantee! What mix of skillets are behind your success? Media relations is the core skill and transparency is the belief.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
PR Matters
OCTOBER 16, 2015
Following up on my recent article in PR Daily on 10 Falsehoods About PR , let me get straight down to the 11th: PR is not media relations, or about publicity , as my communications peer Lyndon Johnson says. Yes, it is a vital process and tool in the PR kit. Unfortunately, too often people think media relations is synonymous with PR. PR is about managing and protecting the reputation of an organisation and individuals through communications that build mutually beneficial relationships.
Ronn Torossian
OCTOBER 21, 2015
Is your company trying to decide what kind of social media policy to follow? You’re not alone. As companies harness the power of social media, it’s important to have a policy in place to support and protect the integrity and reputation of the company. So here are some tips to incorporate in your social media [.]. The post Social Media Policy & What Works for Most Companies appeared first on 5WPR CEO Ronn Torossian Founder's Blog.
The Proactive Report
OCTOBER 16, 2015
Over the past couple of years companies have been spending more of their marketing and communication budgets on digital and social media. 72% of the PR firms polled by the 2015 Holmes Report rated digital and social as one of their top three growth drivers. Statista predicts that by 2019 spend on social and digital media will grow to $17 billion in the US alone.
Shift Communications
OCTOBER 12, 2015
What’s the ROI of PR? It depends on who you ask. If you ask a sales manager or a VP of sales, they’re liable to give you a very different answer than the VP of communications, and the answer may not always be pleasant or positive. Why is this the case, when there are ways to quantifiably demonstrate the value of public relations? The answer can be summed up in one word: BANT.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Cision
OCTOBER 23, 2015
Think of your marketing strategy as a chessboard. Content is often referred to as the king, and engagement has been crowned his queen …but those aren’t the only two pieces on the board. Often overlooked or misused are the knights — the influencers. These key players can increase conversion rates by three to 10 times more , especially if your brand has the right strategy up its sleeves.
The Resolution Blog
OCTOBER 13, 2015
We love hearing about our customers great work. What campaign just earned them 1000 pieces of coverage? What tech has helped them create an additional 7 hours this week? What team structure has best integrated digital talent? We are in a privileged position to hear about the best comms development around the world. "We're on a mission to track down the world’s most amazing comms teams to discover their secrets, methods and philosophy" We’re not selfish at CoverageBook.
Polaris
OCTOBER 5, 2015
We all have a finite number of keystrokes remaining in our hands until we die. According to some calculations, I’m good for another 184 million (assuming I type until I’m 90). If someone asks you for information that requires more than a couple of paragraphs, why use those valuable keystrokes by sending the answer via email to only a handful of people?
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