PR Job Coach

NOVEMBER 11, 2012

'In this age of personal branding and virtual knowledge, we all struggle with how to best describe our value, and the talents and abilities we bring to the party. And as we know instinctively, no amount of hyperbole or word inflation will mask our true character to people we know and who know us. Honesty, authenticity, and simplicity are the rules of the day when it comes to describing ourselves, our values and, most important, our value.

Banking 133

Banking Government How To Examples 133

Waxing UnLyrical

NOVEMBER 30, 2012

Your child has come down with a rasping cough. You put on your Dr. Mom hat, jump online and feverishly Google their symptoms, you check social media to see if any of your friend’s children are sick. Overwhelmed by the multitude of potential diagnoses, you decide to wait and see if the cough subsides before scheduling an appointment. But what if you could connect with your doctor using social media ; asking for advice via a quick Twitter or Facebook message?

Social Media 111

Social Media Communications Healthcare Insurance 111

Waxing UnLyrical

NOVEMBER 28, 2012

I’ve been dealing with a situation for the past few weeks involving a student who thought she wanted to “ ‘be’ in public relations.”. That is, until she found out that she was expected to actually do something besides sit at her desk or go to parties. To quote my hero, Homer Simpson, “D-Oh!”. Those of us who now work or have worked in the public relat. ions profession know there’s a boatload of stuff that comprises the field.

Publicity 110

Publicity Nonprofit Banking Ethics 110

Waxing UnLyrical

NOVEMBER 26, 2012

WTF? (for lung cancer). Earlier this month, Jennifer Stauss Windrum wrote a moving guest post on her campaign to generate awareness around lung cancer. If you haven’t yet read it, please do go read it, because she tells her story much better than I ever could. Long story short, her mom contracted lung cancer without ever having smoked. She is dying from this disease – yes, dying.

Social Media 110

Social Media Google Facebook Twitter 110

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Waxing UnLyrical

NOVEMBER 20, 2012

After surpassing 1 billion users this past month, Facebook has become an institution that appears to have some staying power. But there is a lingering issue that threatens Facebook’s dominance even more than advertising revenue and stockholder discontent. When Kathy Savitt was named CMO of Yahoo, a lot was written about her obsession with Generation Z (the generation born post 1990 or so).

Facebook 108

Facebook Advertising Advertising Writing 108

Waxing UnLyrical

NOVEMBER 21, 2012

Erin Feldman is a writing coach at Write Right. Her background is in marketing communications and creative writing. When she isn’t busy helping people tell their stories, she spends her time writing poetry, drawing, reading, and running. You just read Toon Time: There’s No Place Like Home , originally posted on Waxing UnLyrical , published by Shonali Burke.

Google 97

Google Writing Creativity Facebook 97

Waxing UnLyrical

NOVEMBER 18, 2012

The apology. I haven’t been here much lately. And I’m sorry. I truly am. To back up… you know I started a new job a while back, etc. etc. And you have been really patient with me as I’ve been figuring out my new life. Because sometimes that takes… well, time. Right? And that’s meant I’ve had less time to devote to anything unrelated to work.

Creativity 89

Creativity Travel Google Blogging 89

Waxing UnLyrical

NOVEMBER 27, 2012

Editor’s note: I had to laugh when I read Jen Zingsheim’s qualifier at the start of this post. She apologizes for doing the recap late… yet here I am, posting it more than a month since this chat took place! Jen, you have no need to apologize; on the contrary, many thanks to you for being so committed to the #measurePR community! Recap of #measurePR on Oct. 16, 2012.

Pinterest 85

Pinterest Measurement Community Analysis 85