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Networking is the backbone of success in Public Relations (PR) and Communications, especially for freelancers who rely on strong industry connections to land clients and grow their businesses. Building relationships in PR isnt just about making contactsits about fostering meaningful connections that lead to career growth, new opportunities, and staying ahead of industry trends.
A great media coverage report isnt just about numbersits about understanding the true impact of your PR efforts. Whether you're tracking press mentions, measuring brand awareness, or analyzing competitor activity, a well-structured report provides valuable insights that help shape future strategies. In this guide, well walk you through how to write a media coverage report covering key components, the best tools, and expert tips to make your PR reporting more effective and impactful.
The media landscape as we once knew it is swiftly receding, with newsrooms shrinking, print publications going digital, and social media taking higher prominence by the day. In todays age of information, the future of media looks dramatically different than it did previously. While some fear the new era of media relations, PR professionals today […] The post The changing media landscapeand how this evolution is reinventing PR first appeared on Agility PR Solutions.
Regina McCann Hess is the founder and president of Forge Wealth Management, a Certified Financial Planner and Certified Divorce Financial Analyst. With a passion for helping women, particularly those over 50, navigate their financial futures, Regina specializes in ensuring her clients feel educated and empowered about their money. Whether assisting women through major life transitions like divorce or widowhood or helping them take control of their long-term financial plans, she provides expert g
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
At our recent Meet the Media event in New York City, top editors and reporters shared exactly what grabs their attention. The main takeaway: you need to be smarter about your pitches.
Its good that trust is back in fashion for demand generation at the strategic level but weve got to put those words into action across all marcom tactics too How do marketers balance trust-building with immediate lead generation? Thats a question a consultancy called The Marketing Geeks put to 300 marketers in December of 2024 just a few months ago.
Its good that trust is back in fashion for demand generation at the strategic level but weve got to put those words into action across all marcom tactics too How do marketers balance trust-building with immediate lead generation? Thats a question a consultancy called The Marketing Geeks put to 300 marketers in December of 2024 just a few months ago.
Marketing technology and user-generated content now form the backbone of successful PR campaigns, fundamentally changing how brands connect with their audiences. Social proof through authentic customer voices carries more weight than traditional advertising, with 92% of consumers trusting peer recommendations over brand messaging. The integration of martech tools with UGC strategies has produced measurable results – brands using UGC see 29% higher web conversions compared to campaigns with
The Missing Women project describes a culture that exhausts women through pressure to prove their worth and navigate double standards. The conversation lacks male voices despite men holding the majority of senior positions. Two-thirds of practitioners working in public relations in England and Wales below the level of director are female and a third are male.
In todays rapidly evolving tech landscape, small brands often face an uphill battle when competing against industry giants. With massive marketing budgets and vast resources, larger companies dominate the digital space, making it increasingly difficult for emerging tech brands to break through the noise. But in 2025, some small tech companies have proven that creativity, […] The post 5 PR campaigns that elevated small tech brands in 2025: Winning strategies for maximum impact first appeare
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
At our recent Meet the Media event, top editors and journalists shared exactly why your pitches might be ignored - and what you, a public relations pro, can do to avoid this.
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Public relations plays a vital role in the health technology sector, where regulatory compliance directly affects patient safety and public trust. PR teams must balance effective communication with strict adherence to FDA regulations, HIPAA requirements, and other healthcare standards. According to recent data from the FDA, medical device companies face increasing scrutiny over their marketing communications, with compliance violations resulting in significant financial penalties and reputation
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In recent years, media relations have undergone a significant evolution. More news outlets have closed or merged due to declining ad revenues, and reporters have continued to lose their jobs. According to data from the Bureau of Labor Statistics, media relations professionals have outnumbered journalists by six to one since before the pandemic. However, media relations practitioners now have fewer opportunities to place client stories in the mainstream press.
Some industries are as slow as a turtle when it comes to change, but not PR. One day, youre grasping a new requirement and exhaling in relief; the next you find out that trend is already on its way out. What worked yesterday might be obsolete tomorrow and keeping up with everything is now just a part of the job. Thats why weve broken down the five biggest PR trends shaping 2025.
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Making winter sports accessible to everyone takes dedication, planning, and effective communication. Ski resorts across North America have made significant progress in creating adaptive skiing programs that welcome people of all abilities to experience the thrill of gliding down snowy slopes. According to the National Ski Areas Association, over 90% of major ski resorts now offer some form of adaptive skiing program.
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A rapidly evolving media environment requires public relations professionals to do more than just craft a compelling story. Several factors determine the success or failure of a PR campaign, with one of the most critical being the impact of media coverage on a brands reputation, audience engagement, and overall visibility. In-depth media analysis provides valuable […] The post How media analysis boosts PR: Top tips and best practices first appeared on Agility PR Solutions.
When Curtis Sparrers niece, Sloan, asked him what he did for a living, the PR executive realized there werent many resources available to explain the profession to kids. Sparrers conversation with his niece sparked his idea to write Game Face: Becoming a PR Detective, an illustrated childrens book that introduces PR to young readers through an engaging, gamer-friendly story.
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
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The ski industry faces mounting pressure to address its environmental impact while maintaining profitability and guest satisfaction. As winter sports destinations grapple with shorter seasons and unpredictable weather patterns, many resorts have implemented substantial sustainability programs – yet struggle to effectively communicate these initiatives to stakeholders.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
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Journalists don't owe you coverage. You have to earn it. Pitching the media is tough. Journalists are inundated with PR emails every day, and most dont even get opened. Why? Because too many pitches are generic, irrelevant, or just kind ofbad. If you want coverage, you have to stand out. That means ditching the fluff, getting straight to the point, and making your story impossible to ignore.
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