March, 2025

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Top Networking Tips for PR and Communications Freelancers

Remote PR Jobs

Networking is the backbone of success in Public Relations (PR) and Communications, especially for freelancers who rely on strong industry connections to land clients and grow their businesses. Building relationships in PR isnt just about making contactsits about fostering meaningful connections that lead to career growth, new opportunities, and staying ahead of industry trends.

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How to Write an Effective Media Coverage Report for Your Executives

Remote PR Jobs

A great media coverage report isnt just about numbersits about understanding the true impact of your PR efforts. Whether you're tracking press mentions, measuring brand awareness, or analyzing competitor activity, a well-structured report provides valuable insights that help shape future strategies. In this guide, well walk you through how to write a media coverage report covering key components, the best tools, and expert tips to make your PR reporting more effective and impactful.

Writing 230
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The changing media landscape—and how this evolution is reinventing PR

Agility PR Solutions

The media landscape as we once knew it is swiftly receding, with newsrooms shrinking, print publications going digital, and social media taking higher prominence by the day. In todays age of information, the future of media looks dramatically different than it did previously. While some fear the new era of media relations, PR professionals today […] The post The changing media landscapeand how this evolution is reinventing PR first appeared on Agility PR Solutions.

Print 169
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Money Matters: Smart Financial Moves for Women Over 50 with Regina McCann Hess

PR for Anyone

Regina McCann Hess is the founder and president of Forge Wealth Management, a Certified Financial Planner and Certified Divorce Financial Analyst. With a passion for helping women, particularly those over 50, navigate their financial futures, Regina specializes in ensuring her clients feel educated and empowered about their money. Whether assisting women through major life transitions like divorce or widowhood or helping them take control of their long-term financial plans, she provides expert g

Financial 130
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Beyond the Blast: How to Pitch with Purpose and Build Lasting Media Relationships

Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader

Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.

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How To Craft a Journalist-Friendly Pitch: What Newsrooms Actually Want

Notified

At our recent Meet the Media event in New York City, top editors and reporters shared exactly what grabs their attention. The main takeaway: you need to be smarter about your pitches.

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Martech and UGC: A Strategic Guide to Modern PR Campaigns

5W PR

Marketing technology and user-generated content now form the backbone of successful PR campaigns, fundamentally changing how brands connect with their audiences. Social proof through authentic customer voices carries more weight than traditional advertising, with 92% of consumers trusting peer recommendations over brand messaging. The integration of martech tools with UGC strategies has produced measurable results – brands using UGC see 29% higher web conversions compared to campaigns with

System 99
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The voices of missing women (and men) in public relations

Wadds Inc.

The Missing Women project describes a culture that exhausts women through pressure to prove their worth and navigate double standards. The conversation lacks male voices despite men holding the majority of senior positions. Two-thirds of practitioners working in public relations in England and Wales below the level of director are female and a third are male.

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5 PR campaigns that elevated small tech brands in 2025: Winning strategies for maximum impact

Agility PR Solutions

In todays rapidly evolving tech landscape, small brands often face an uphill battle when competing against industry giants. With massive marketing budgets and vast resources, larger companies dominate the digital space, making it increasingly difficult for emerging tech brands to break through the noise. But in 2025, some small tech companies have proven that creativity, […] The post 5 PR campaigns that elevated small tech brands in 2025: Winning strategies for maximum impact first appeare

Strategy 114
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Navigating Price Increases: What PR and Comms Pros Can Learn From Netflix

PRSay

Netflix’s recent price increase announcement sent ripples through the business world, sparking discussions about the delicate balance between business needs and customer relationships. The streaming giant’s decision to raise subscription costs presents a masterclass in strategic communication during challenging moments. Their approach offers valuable lessons for companies facing the complex task of maintaining customer trust while implementing necessary price adjustments.

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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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Do Journalists Ignore Your Pitch? Here’s How To Fix It

Notified

At our recent Meet the Media event, top editors and journalists shared exactly why your pitches might be ignored - and what you, a public relations pro, can do to avoid this.

Pitching 277
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How to Use Print Media Monitoring in Your PR Strategy

Prowly

Who even reads newspapers nowadays? Turns out it's more people than we think. The internet has smothered newspapers in popularity, but traditional media are still the most trusted news sources and even growing stronger in the fake news era. While the number of newspapers is shrinking on a global scale, their authority and relevancy are growing. Can't miss out on print coverage if you want to build a high brand reputation and credibility.

Print 104
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The Impact of PR on Regulatory Compliance in Health Tech

5W PR

Public relations plays a vital role in the health technology sector, where regulatory compliance directly affects patient safety and public trust. PR teams must balance effective communication with strict adherence to FDA regulations, HIPAA requirements, and other healthcare standards. According to recent data from the FDA, medical device companies face increasing scrutiny over their marketing communications, with compliance violations resulting in significant financial penalties and reputation

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Show Up to Lead. And Other Lessons Learned During Two+ Decades at a Global Agency

Culpwrit

By Kevin Oates If agency years are like dog years, Im celebrating my 182nd at Ketchum this month. It will be my last. Twenty-six years ago, I graduated from the University of Southern California Annenberg School for Communications with a degree in Public Relations. I was fortunate that some amazing professors and veterans of… Continue reading Show Up to Lead.

Agency 97
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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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7 consumer public relations trends to watch: Navigating the evolving landscape of consumer engagement

Agility PR Solutions

The field of public relations (PR) has always been dynamic, but recent shifts in technology, consumer behavior, and media consumption patterns are transforming the way brands engage with their audiences. Consumer PR, which traditionally centered on promoting products and managing brand reputation, is now evolving into a far more complex and strategic discipline.

Consumer 110
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Fragmented Media Require New Media Relations Tactics, Measurements

PRSay

In recent years, media relations have undergone a significant evolution. More news outlets have closed or merged due to declining ad revenues, and reporters have continued to lose their jobs. According to data from the Bureau of Labor Statistics, media relations professionals have outnumbered journalists by six to one since before the pandemic. However, media relations practitioners now have fewer opportunities to place client stories in the mainstream press.

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10 Popular Journalists Covering Artificial Intelligence

Notified

Were kicking off a new series to help you connect with the key reporters covering the most in-demand topics. And what better place to start than AI?

Report 247
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5 PR Trends to Jump On in 2025 (+ Tips and Tactics)

Prowly

Some industries are as slow as a turtle when it comes to change, but not PR. One day, youre grasping a new requirement and exhaling in relief; the next you find out that trend is already on its way out. What worked yesterday might be obsolete tomorrow and keeping up with everything is now just a part of the job. Thats why weve broken down the five biggest PR trends shaping 2025.

Trends 104
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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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Making Skiing Accessible: A Guide to PR Strategies for Adaptive Programs

5W PR

Making winter sports accessible to everyone takes dedication, planning, and effective communication. Ski resorts across North America have made significant progress in creating adaptive skiing programs that welcome people of all abilities to experience the thrill of gliding down snowy slopes. According to the National Ski Areas Association, over 90% of major ski resorts now offer some form of adaptive skiing program.

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Corporate Communications Trends in 2025: Navigating a Future of Transparency, Personalization, and Technology

Ronn Torossian

Learn how corporate communications will evolve by 2025 with AI, personalization, transparency and video content reshaping how businesses connect with stakeholders The post Corporate Communications Trends in 2025: Navigating a Future of Transparency, Personalization, and Technology appeared first on.

Corporate 195
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How media analysis boosts PR: Top tips and best practices

Agility PR Solutions

A rapidly evolving media environment requires public relations professionals to do more than just craft a compelling story. Several factors determine the success or failure of a PR campaign, with one of the most critical being the impact of media coverage on a brands reputation, audience engagement, and overall visibility. In-depth media analysis provides valuable […] The post How media analysis boosts PR: Top tips and best practices first appeared on Agility PR Solutions.

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New Book ‘Game Face’ Teaches Kids the Adventure of PR

PRSay

When Curtis Sparrers niece, Sloan, asked him what he did for a living, the PR executive realized there werent many resources available to explain the profession to kids. Sparrers conversation with his niece sparked his idea to write Game Face: Becoming a PR Detective, an illustrated childrens book that introduces PR to young readers through an engaging, gamer-friendly story.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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The Ultimate 13-Step AGM Checklist for Corporate Secretaries

Notified

Your Annual General Meeting (AGM) is a high-stakes event that brings together shareholders, executives and stakeholders all expecting a seamless experience that meets legal requirements, encourages transparency and builds trust.

Corporate 235
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#CSOM: The End of Celebrity Endorsements? Meet the New Brand Champions

HMA Public Relations

A recent study found that todays audiences trust employees' voices more than paid celebrity endorsements. Abbie Fink and Adrian McIntyre discuss how this shift is reshaping consumer behavior and brand strategy, highlighting the critical role of trust in modern marketing. Check out a new episode of Copper State of Mind.

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How PR Drives Sustainable Practices at Ski Resorts: An Executive’s Perspective

5W PR

The ski industry faces mounting pressure to address its environmental impact while maintaining profitability and guest satisfaction. As winter sports destinations grapple with shorter seasons and unpredictable weather patterns, many resorts have implemented substantial sustainability programs – yet struggle to effectively communicate these initiatives to stakeholders.

Energy 78
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Future of Cybersecurity in Digital Marketing for E-Commerce: Safeguarding Consumer Trust and Brand Integrity

Ronn Torossian

Learn how e-commerce businesses can enhance digital marketing with cybersecurity strategies to protect customer data and build trust in an evolving online marketplace The post Future of Cybersecurity in Digital Marketing for E-Commerce: Safeguarding Consumer Trust and Brand Integrity appeared first on.

Consumer 195
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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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SEO in PR: How to make your media coverage work for search engines

Agility PR Solutions

PR has always been about telling the right story to the right people. But in a world where almost every search starts on Google, telling that story isnt enoughit also needs to be easy to find. Thats where SEO comes in, and surprisingly, many PR teams still treat it as an afterthought. The truth is […] The post SEO in PR: How to make your media coverage work for search engines first appeared on Agility PR Solutions.

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How to get journalists to write about you: 7 media relations best practices

Presspage

Journalists don't owe you coverage. You have to earn it. Pitching the media is tough. Journalists are inundated with PR emails every day, and most dont even get opened. Why? Because too many pitches are generic, irrelevant, or just kind ofbad. If you want coverage, you have to stand out. That means ditching the fluff, getting straight to the point, and making your story impossible to ignore.

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7 Key Investor Relations Trends: Expert Insights from Global Leaders

Notified

We teamed up with the Canadian Investor Relations Institute (CIRI) to bring together leaders from across the global IR community.

Trends 209