Deirdre Breakenridge

FEBRUARY 12, 2018

A Guest Post By Helio Fred Garcia, President, Logos Consulting Group. Arrogance is a particularly toxic element of leadership. Not arrogance as a high opinion of one’s ability, but a particularly pernicious form of arrogance: a sense of entitlement; an inability to see others as worthy of respect and dignity; a failure of empathy. We saw ample evidence of this kind of arrogance in the past year, in business, in entertainment, in politics, and in other walks of life.

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Leadership Crisis Management Crisis Groups 305

Onclusive

FEBRUARY 22, 2018

“Nail the elevator pitch.”. Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. She won an Emmy in 2008 as a Field Producer at CBS 2 News Chicago and then became spokesperson for the City of Chicago Department of Business Affairs and Consumer Protection in 2014 where she spearheaded the communication strategy for several high profile policies such as: house sharing ordinance (Airbnb); ridesh

Interviews 284

Interviews Radio Small Business Pitching 284

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2018

Building competitive advantage using PR programs comprised of media relations , reputation management , brand positioning , and content marketing can help a young tech company achieve prominence. For an early-stage technology business, differentiation can be everything. Many companies operate in a crowded environment prone to fast changes and quick obsolescence.

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Storytelling Reputation Technology Content Marketing 226

The Proactive Report

FEBRUARY 7, 2018

If the idea of technology invading the practice of PR freaks you out a little, perhaps all you need a different perspective. Yes, technology can be daunting, but it can also make your life a lot easier, help you achieve better results and demonstrate the value of your work. These five tools can do just that. A digital newsroom. There are many vendors out there that will provide this service, but you can also work with your webmaster or IT department and build one in WordPress or your Content Ma

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Tools Analytics Google Measurement 207

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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Business Wire

FEBRUARY 2, 2018

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. “We’ve gotten feedback from our community that public content – posts from businesses, brands, and media – is crowding out the personal moments that lead us to connect more with each other,” Zuckerberg said in his Facebook post.

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Deirdre Breakenridge

FEBRUARY 6, 2018

A Guest Post By Madison Thomas, Curry College Student. Recently, I began my journey studying abroad. Four months on my own in a new country. To some, this may seem terrifying, but I’ve been waiting for this moment for a very long time. Having the chance to study abroad is an opportunity that can open so many doors. Taking in a new culture, possibly a new language, and meeting people from all over the world is all very exciting.

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Study How To Instagram LinkedIn 285

Onclusive

FEBRUARY 12, 2018

Senior PR Engineer Kelly Byrd interviewed her customer Mark Delcorps of Overstock.com on how he and his team and company are using AirPR data to help them drive, maintain and replicate business impact. K: Full plate! How does the Overstock PR team fit into the organization? M : As far as our organizational structure we are part of the marketing department.

Interviews 223

Interviews Retail Data Insurance 223

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2018

Few things are more satisfying than a brand handling a potential public relations crisis with grace, aplomb, and humor. And all of those apply to this past week’s management of the Crock-Pot fire that (SPOILER ALERT) killed the beloved patriarch on the popular NBC series “This is Us.” The tragic plot twist stirred up simmering negative sentiment against Crock-Pot, starting as a “slow burn” that later caught fire on social media.

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Ishmael's Corner

FEBRUARY 27, 2018

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. For those who toil on the front lines of media relations, it’s easy to drift into a Jim Carrey-like optimism. PR: “What are the chances that you’ll write about this pitch?” Journalist: “Not good” PR: “You mean not good like one out of a hundred?

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Pitching Storytelling Media Writing 166

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Prowly

FEBRUARY 15, 2018

It's 2018 and communicators, SEO experts, marketers, and content creators still haven't figured out how to effectively pitch media and bloggers—and get results. Are you ready to change it? The post Gini Dietrich: Six Tips for Pitching Journalists and Bloggers appeared first on Prowly Magazine.

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Pitching SEO Communications Marketing 155

Melissa Agnes

FEBRUARY 26, 2018

Image: Nestor Rizhniak | Shutterstock. I was recently asked the following question by a professional who follows my work: Does my organization need to be crisis ready even though we aren’t a huge brand? This is an important question, as it often leads to push-back from management when those who know the organization isn’t crisis ready attempt to gain the necessary buy-in to become crisis ready.

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Deirdre Breakenridge

FEBRUARY 26, 2018

A Guest Post by Corina Manea, Chief Community Officer of Spin Sucks & Founder of NutsPR. Just a few short years ago, brands were pondering whether to give this social media thing a try or not. There was this popular belief that social media wouldn’t last, so why put yourself or your company out there? It was for the kids. A fad. Plus, people would use this opportunity to backslash brands, right?

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Branding Brand Social Media Employee 256

PRSay

FEBRUARY 8, 2018

Because public relations is built on sharing clear and concise ideas, it’s important for communicators to be familiar with the common pitfalls in PR writing that can muddle strong work. Here are four prominent “killers of clarity” that professionals should look out for, along with hints about their identity and how to recognize them. If they’re attacking your writing, then hit your delete key and fill the vacated spaces with reader-friendly phrases, sentences, and paragraphs: 1.

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Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

ImPRessions - Crenshaw Communications

FEBRUARY 26, 2018

Who says you can’t make lemons into PR lemonade? That’s precisely what the UK unit of fast-food chain KFC managed to do after an embarrassing shortage of a pretty important ingredient in its prepared meals – that’s right, chicken. Due to a change in suppliers, KFC was somehow unable to procure birds in the UK, forcing it to temporarily close most of its 900 restaurants in England and Ireland.

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Crisis Reputation Newspapers Creativity 189

Business Wire

FEBRUARY 28, 2018

In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform.

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Facebook Community Branding Brand 150

Ronn Torossian

FEBRUARY 26, 2018

Okay, Yorkville Advisors LLC and its founder/CEO Mark Anthony Angelo don’t actually have the superhero cape, but when it comes to working with public equities and providing private investment funds … well, you could say it’s their super power. Yorkville is based in New Jersey as a privately-held fund with four funds currently with more than $1 billion in assets, though he began with just one fund in 2001.

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Blogging Publicity 150

Onclusive

FEBRUARY 14, 2018

[contact-form-7] The post AirPR Interview Series appeared first on AirPR.

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Interviews Blogging 150

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Deirdre Breakenridge

FEBRUARY 23, 2018

We’re headed into March and spring is almost here. In a few months, seniors will graduate and look forward to pursuing new opportunities in the workplace. What’s the best way to get noticed between now and then? Using social media to launch your personal brand and help you land your dream job. On Thursday, March 8th at 12:00 p.m. ET, the #PRStudChat community will gather for a Twitter discussion on how social media elevates your personal brand and jumpstarts your career.

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Branding Brand How To Social Media 213

PRSay

FEBRUARY 5, 2018

Most PR professionals spend their careers as ghostwriters. We may not think about it that way — we’re simply drafting a memo to employees or writing the president’s message for an annual report. But the fact is: Few executives reach the C-suite because of their writing skills. They get there for other reasons — great ideas, an appetite for risk, a deep understanding of customers or technical prowess, among other attributes.

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ImPRessions - Crenshaw Communications

FEBRUARY 28, 2018

In my last post we offered eight tips on maximizing public relations success for tech clients. Now, let’s take a look at the anatomy of an effective tech media pitch. A great softball pitcher doesn’t simply close her eyes, rear back, and heave the ball towards the batter, hoping for the best. She chooses a pitch based on the game situation, the skill of the other team, and weather conditions.

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Pitching B2B Employee Interviews 180

Flack's Revenge

FEBRUARY 20, 2018

I came to PR in a roundabout way, via engineering, marketing, sales and IT consulting. When I finally landed in PR ( at the agency where I still work today), I learned I was good at this. But key experiences along the way led me to wonder what it means to do a good job in PR. Does getting results from what some might call B.S. amount to a good day’s work?

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Ronn Torossian

FEBRUARY 22, 2018

Expanding your reach in the hospitality business can mean one of two things. The first is adding locations and/or franchises. The second is very similar – reaching more customers, possibly through online sales. The principles to follow for both are similar. Here are some things to consider. Timing. There are so many factors that need to be considered for success, but timing is one of the most important.

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Blogging Agency Strategy Brand 150

Prowly

FEBRUARY 28, 2018

No startup can acquire users and grow without publicity. Or at least, it’s one hell of a challenge to do so. But publicity helps achieve another important thing for a startup – attract potential investment. The post How to Generate Publicity to Attract More Investors for Your Startup appeared first on Prowly Magazine.

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Publicity How To Content Marketing Marketing 143

Deirdre Breakenridge

FEBRUARY 20, 2018

A Guest Post By Amy Stevens, Florida State University, Public Relations Major. The education you have received in college has been valuable. Yet, no semester-long course or scholarly professor can emulate the experiences gained in the so called ‘real world.’. So how do students prepare themselves? How do you make yourself stand out against the 1.9 million other graduates competing for a place in the professional world?

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Social Media LinkedIn Branding Brand 177

PRSay

FEBRUARY 27, 2018

The virtues of silence have long been recognized. The popular saying “speech is silver but silence is golden” may date back to ancient Egypt. It probably means that in some circumstances the less you say the better it is. I can imagine that when you are in the company of strangers, discretion would be more appropriate than indiscretion. Keeping a secret can be a form of silence that is highly ethical.

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Ethics Training Reputation Groups 146

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

ImPRessions - Crenshaw Communications

FEBRUARY 12, 2018

The best public relations partnerships are client-agency collaborations that involve a serious time commitment on both sides. Most clients know this and they have great intentions when they embark upon a relationship with a PR firm. But what if the client has limited time to invest with the agency team? Or if it lacks experienced staff to manage the agency effort?

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The Resolution Blog

FEBRUARY 2, 2018

We’re looking for a Customer Success Representative to join our team in Brighton, UK and take ownership of Customer Support. You’ll be the 7th person on our team. We’ve not hired despite our growth to 1500 customers in 3 years. So this is a big move for us & you. We take the online support of our customers seriously so you’ll work alongside the team to deliver the very best experience.

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Education Tools Writing Creativity 137

Ronn Torossian

FEBRUARY 22, 2018

Like anything else, your desk should fit the needs of you and your job. But we have a few suggestions of things you could have at your desk to improve your productivity. Here are some of our ideas. Timer. There are all kinds of them out there. You can get a basic kitchen timer in fun food shapes like a lemon or tomato usually for $10 or less. You can also get a very high-tech or even timer if you love gadgets.

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