Agility PR Solutions

OCTOBER 22, 2023

The following is an excerpt from the newly released business-leadership book The ROI OF LOL: How Laughter Breaks Down Walls, Drives Compelling Storytelling, and Creates a Healthy Workplace, which is co-authored by Peppercomm founder and CEO Steve Cody and Chief Comedy Officer/professional comedian Clayton Fletcher. If you opened this book hoping to find a quick […] The post The ROI of LOL: The need for laughter in an uncertain business world appeared first on Agility PR Solutions.

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Storytelling Leadership Trends Publicity 183

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

In the public relations world, keeping up with trends is the name of the game. One game-changer is the surging use of mobile phones, thanks to conveniences like mobile streaming and online shopping right in the palm of our hand. The mobile craze, including a rise in mobile commerce (m-commerce), has advertisers and publishers trying to capitalize on consumerism.

Mobile 334

Mobile Advertising Advertising Trends 334

Stern + Associates

OCTOBER 26, 2023

There’s no doubt that advancements in artificial intelligence have pushed our society to the next level of technological breakthroughs. Exciting developments in finance, healthcare, education and more have taken humanity to new heights in speed and productivity. While machine learning and AI create a world of opportunities for innovators, they also present new risks with the potential to impact business and relationships.

Ethics 126

Ethics Privacy Technology Government 126

Business Wire

OCTOBER 26, 2023

As we wrap up an eventful 2023, this is a great time to reflect on our cultural touchstones and what we talked about the most. What continues to link generations? Where do the paths diverge and why? And how do companies and brands draw on these issues to better position themselves to appeal to audiences and customers?

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Blogging Branding Brand Trends 478

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Ronn Torossian

OCTOBER 15, 2023

Effective communication and positive brand perception are crucial for success in the business world. Public relations, as a strategic tool, plays a vital role in shaping a company’s perception, fostering relationships, and driving overall organizational success. Reputation building and management A good reputation is crucial for organizational success.

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Reputation Tools Company Branding 417

Agility PR Solutions

OCTOBER 10, 2023

Move over, Facebook and Instagram. If you’re serious about growing your social media presence, there’s a new kid on the block that you’ll want to make friends with: Meta’s Threads. We know what you’re probably thinking: another social media network to get to grips with? Another algorithm to stay on top of? Yes, the challenges […] The post Exploring Meta’s Threads—8 ways it boosts business engagement appeared first on Agility PR Solutions.

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Instagram Social Media Facebook Media 190

ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

“What’s a Mod Op?” That’s the question I heard from clients, friends, and PR colleagues when I told them that Crenshaw Communications, the PR firm I founded in 2009, had become part of Mod Op, a leading digital marketing and communications agency. Mod Op is on an impressive growth trajectory and its profile is rising fast, but it’s better known in marketing circles than in the PR business.

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Agency Communications Marketing Leadership 353

The Proactive Report

OCTOBER 30, 2023

2023 is almost over. It’s time to start thinking about your 2024 marketing and PR strategies. The current economic climate is still in flux and the possibility of a recession remains a possibility. Now is not the time to pull back on PR and marketing efforts. Now is the time for intelligent promotion. Get smart and strategic, so you still meet your goals.

Trends 182

Trends Marketing Wikipedia Analytics 182

Business Wire

OCTOBER 6, 2023

Latino media outlets have become a mainstay in the United States, providing news, entertainment, and cultural programming tailored specifically for Spanish-speaking audiences. Learn key findings about Latino media, the audiences they reach, and how to build relationships with both.

Blogging 353

Blogging Media How To Education 353

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Ronn Torossian

OCTOBER 24, 2023

In the ever shifting landscape of digital marketing, the role of a digital media coordinator has become increasingly vital. This is a position that requires a combination of technical prowess, creative flair, and strategic thinking to effectively navigate the digital realm and connect brands with their audiences. Digital proficiency A digital media coordinator must be […] The post Mastering the Role of a Digital Media Coordinator: Essential Skills and Responsibilities appeared first on.

Media 195

Media Creativity Branding Brand 195

Onclusive

OCTOBER 5, 2023

Get Your News with AP Planner When it comes to securing coverage, timing can be crucial! Our AP Planner service gives you visibility over the complete news agenda over the next 12 months with our rich database of 120,000+ news items and events. Plan your communications and marketing campaigns around the current news and maximize the impact of your stories.

Video 195

Video Blogging Marketing Communications 195

Agility PR Solutions

OCTOBER 2, 2023

I think a lot of people view my job as a bit of an oxymoron. I’m the founder and general manager of a public relations company powered by artificial intelligence. And if you believe the hype, generative AI is on track to replace organizations like mine wholesale. I’m here to tell you: Don’t believe the […] The post Enhancing PR with AI: Moving beyond automation to explore the potential—and the limits appeared first on Agility PR Solutions.

Company 190

Company Publicity 190

ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

As PR pros, we must continually adapt to emerging technologies that impact consumer behavior. One new kid on the block that’s still underused in PR is voice search. Voice search is reshaping how people seek information because of its ease of use and flexibility. According to Demand Sage, there are 4.2 billion voice assistants in use as of 2023, and the number will reach 8.4 billion by 2024.

SEO 339

SEO Reputation Local Consumer 339

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

PRSay

OCTOBER 9, 2023

M.J. Clark will lead PRSA’s Executive Leadership Certificate Program, a webinar series that runs Nov. 1–Dec. 6. Visit the PRSA website for more details on the program. As senior-level PR and marketing professionals, we’ve spent much of our careers focusing on appearances — helping clients make decisions about what they should say, wear, do, sell, promote and write.

Leadership 179

Leadership Financial Employee Google 179

Reputation Us

OCTOBER 16, 2023

When individuals or companies overly promote themselves without credible evidence to back up their claims, it can erode trust. Consumers and peers may view such self-promotion as mere bragging rather than genuine competence or quality. According to Performance Marketing World, 84% of millennials don’t trust conventional advertising. Ultimately, what you say about your products or services doesn’t matter — establishing credibility through neutral third-parties is essential for building a solid

Reputation 167

Reputation Consumer Report Ethics 167

Ronn Torossian

OCTOBER 19, 2023

The travel and tourism industry is highly susceptible to various PR crises, ranging from natural disasters and political instability to health outbreaks and safety concerns. When a crisis occurs, the reputation and viability of travel and tourism companies can be severely impacted. Effective tourism crisis management and crisis communication strategies are essential to manage these […] The post Effective Crisis Communications Strategies for Travel and Tourism Companies appeared first on.

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Tourism Crisis Communications Travel Crisis 195

PR for Anyone

OCTOBER 25, 2023

Wrinkles, age spots, and gray hair are nothing to be ashamed of. These physical traits don’t define you, it’s your attitude that matters and embracing the wisdom that comes with age. Championing this pro-aging message is Diane Britt-Smith. She is an accomplished actress, model, and voice over artist. In the past, she has worked as a video producer and creative director for Voice of America.

Instagram 162

Instagram LinkedIn YouTube Creativity 162

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Brand

Agility PR Solutions

OCTOBER 11, 2023

In today’s fast-paced digital age, where information travels at lightning speed, and the world never sleeps, reputation management has become a critical concern for organizations across the board. As communication professionals, we are tasked with navigating the increasingly complex terrain of crisis communications in the digital era. This article delves into the challenges posed by […] The post Crisis communications: 5 tips for handling reputation management in the digital age appe

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Crisis Communications Reputation Crisis Communications 187

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

Newsjacking is a powerful tactic for marketing and public relations. It involves capitalizing on current events and trending news stories to promote or offer comment from a brand, product, or service. Given the ever-evolving digital landscape, keeping up with current events is not just important, but imperative for businesses that want to stay relevant and engage their most important audiences.

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Branding Brand eBook Advertising 323

PRSay

OCTOBER 12, 2023

PRSA is offering the following resources during Diversity, Equity and Inclusion Month. As Hispanic Heritage Month shares a vibrant tapestry of Latino culture, history and achievements, it’s the perfect time to shine a spotlight on the incredible contributions of Latina communicators and entrepreneurs. Maria Rodriguez , Vanguard Communications’ president and CEO, and Brigitta Toruño , CEO and founder of UNO Translations and Communications , are two Hispanic leaders with deeply rooted connections

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Resources Meeting Interviews Government 179

Stuart Bruce

OCTOBER 18, 2023

© Stuart Bruce - Global PR body ratifies 10 ICCO Warsaw Principles for ethical use of AI in public relations and communications was first published on Stuart Bruce's Stuart Bruce the PR Futurist - Stuart Bruce on the future of public relations, communications, corporate affairs, reputation, crisis communications and measurement and evaluation.

Ethics 158

Ethics Publicity Communications Crisis Communications 158

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Ronn Torossian

OCTOBER 3, 2023

Multicultural marketing is a dynamic and powerful approach that goes beyond conventional advertising. It embraces diversity, acknowledges different cultural perspectives, and seeks to challenge stereotypes head-on. In a world where inclusivity and authenticity matter more than ever, multicultural marketing has emerged as a transformative tool to reshape perceptions, bridge gaps, and foster meaningful connections. […] The post How to Challenge Stereotypes Through Multicultural Marketing ap

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How To Marketing Advertising Advertising 195

PR for Anyone

OCTOBER 11, 2023

Who doesn’t dream of having a fantastic relationship with their kids? When we adopt a more mindful approach to parenting, effective communication and mutual understanding naturally follow. Leading the charge in the conscious parenting movement is Katherine Winter-Sellery, a three-time TEDx speaker, bestselling author, parenting coach, and a mother of two.

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Instagram LinkedIn YouTube Facebook 147

Agility PR Solutions

OCTOBER 1, 2023

Which is more enticing, emotion and reason? In almost all cases, emotion tends to win over reason or facts. Thus, in this overly-automated, fast-paced, and digitally-driven society, businesses should strive to pull their audience’s heartstrings, connect with them, and engage on a deeper level. Brand storytelling is the best way to draw emotion from your […] The post Brand storytelling: 7 steps for crafting compelling narratives to connect with your audience appeared first on Agility

Storytelling 187

Storytelling Branding Brand Publicity 187

Sword and the Script

OCTOBER 17, 2023

55% of B2B tech decision-makers look to B2B news outlets for information first, but placements have value across the whole buying lifecycle Last week I covered a survey finding B2B technology decision-makers give B2B marketing-generated content a letter grade of “D.” The single most common answer as to why (42%) was “the content was too general.” If prospects aren’t getting what they need from businesses, where do they turn for information?

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B2B Marketing Survey Newspapers 140

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

PRSay

OCTOBER 20, 2023

For the closing General Session of ICON 2023 on Oct. 17, PRSA presented an AI Keynote Salon at the Gaylord Opryland Hotel & Convention Center in Nashville, Tenn. Focusing on “Today’s Tools, Future Projections and the Ethical Frontier,” PRSA CEO Linda Thomas Brooks moderated the panel featuring: Carmen San Segundo, global communications director of corporate social responsibility and sustainability, IBM; Aaron Kwittken , CEO, Stagwell Marketing Cloud, Comms Tech Unit; Cayce Myers, APR, Ph.D.

Communications 166

Communications Ethics Training Hotels 166

Stuart Bruce

OCTOBER 5, 2023

New research reveals how 105 newsrooms across 46 countries are using AI journalism in news gathering, production and distribution. It also shows that AI adoption … © Stuart Bruce - AI journalism – are you ready? was first published on Stuart Bruce's Stuart Bruce PR Futurist - Stuart Bruce on the future of public relations, communications, corporate affairs, reputation, crisis communications and measurement and evaluation.

Journalism 158

Journalism Crisis Communications Crisis Reputation 158

Stern + Associates

OCTOBER 17, 2023

Quantum technologies are about to shift the paradigm of the entire computing world, ushering in a new era of communication and possibility. Why – and how – should leaders prepare for a quantum reality, today? “Quantum will have a big role in bringing about the future of computing, networking, and sensing. I think we’ve only scratched the surface, and there’s still so much to do,” says Professor Prineha Narang , Ph.D., an award-winning quantum technology expert and the Howard Reiss Chair in Physi

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