ImPRessions - Crenshaw Communications
JANUARY 5, 2024
With the new year kicking into gear, experts are weighing in on what PR teams should be looking out for in 2024. Those who work in PR and media have seen a whirlwind 2023. We’re getting a handle on how to use generative AI ethically and with impact , riding the waves of an evolving social media landscape, and navigating unpredictable news cycles.
Ronn Torossian
JANUARY 1, 2024
In the rapidly evolving landscape of innovation, bridging the gap between groundbreaking advancements and public perception is a delicate task. This is where public relations plays a crucial role, acting as the mediator between the complex world of innovation and the public’s understanding. The intersection of technological breakthroughs, scientific discoveries, and societal acceptance requires strategic […] The post The Role of PR in Bridging the Gap Between Innovation and Perceptio
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Agility PR Solutions
JANUARY 23, 2024
Public relations practitioners face tremendous hurdles in today’s quickly developing media setting. Credible PR tactics are changing due to influencer marketing, public trust, and intense competition in the digital sphere. Severe concerns regarding the worth and morality of earned media have surfaced amid these shifts. Given the decline of traditional wisdom, the necessity for flexible […] The post The ethics of earned media: Best practices for responsible PR appeared first on Agility PR
ImPRessions - Crenshaw Communications
JANUARY 17, 2024
Obvious statement: 2023 was a breakout year for generative AI. Its impact was felt everywhere, and the PR business was no exception. Midway through 2023, I wrote a blog post on why tech is important to PR , including a section on “the chatbot in the room,” aka generative AI. TL/DR version: AI is to PR now what social media was to PR in the early aughts.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Ronn Torossian
JANUARY 23, 2024
Back in the day, public relations meant press releases, stuffy press conferences, and companies hoping that their messages wouldn’t get lost in the stack of newspapers on the consumer’s doorstep. However, those days are long gone, and right now, things are quite different. Between the online world and its social media platforms, brands aren’t […] The post Social Media Plays an Important Role in Public Relations appeared first on.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
The Resolution Blog
JANUARY 4, 2024
It’s January 2024, officially back to work. But before you dive into your next PR campaign its important to consider focus and development for the year. What do you as an individual, your team and as a collective industry need to work on to move forward and succeed this year? I have enlisted the help […] The post 2024 Public Relations Forecast appeared first on PR Resolution — by CoverageBook.
Onclusive
JANUARY 25, 2024
In the dynamic world of PR, comms, and marketing, staying ahead of the competition is key. Understanding how you measure up against your competitors is an important benchmarking exercise that provides actionable intelligence. Here are four ways to leverage media analysis to gauge your brand’s performance and uncover valuable data to gain a competitive edge. 1.Dive into Sentiment Analysis Harness the power of media sentiment analysis to gauge how audiences perceive your brand and those of your
Agility PR Solutions
JANUARY 2, 2024
Maintaining ethical conduct is crucial for success in public relations. According to the Public Relations Society of America, ethical behavior builds trust, credibility, and promotes positive relationships with stakeholders. It ensures transparency, honesty, fairness, and responsibility in all communications and actions. In this article we will cover the importance of ethical behavior in public relations […] The post The importance of ethics in PR: Why ethical conduct is critical to succ
ImPRessions - Crenshaw Communications
JANUARY 10, 2024
The way we consume media – in terms of formats, channels, platforms, and more – is in a state of constant evolution. For PR professionals, it’s not enough to be “on social,” “into video,” or “always on mobile.” PR teams need to note what’s driving trends in content consumption – whether it be convenience, price point, overall user experience, or anything else.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Ronn Torossian
JANUARY 22, 2024
Navigating the complex world of financial relations requires a strategic and nuanced approach to public relations. Financial communications are critical for building and maintaining trust with stakeholders, including investors, analysts, customers, and the public. PR strategies in the financial sector must be robust, transparent, and adaptable to address the intricacies of a dynamic financial landscape. […] The post PR Strategies to Navigate the Complex World of Financial Relations appea
Business Wire
JANUARY 26, 2024
Last year, Business Wire distributed thousands of press releases for clients in industries including tech, healthcare, food and beverage, retail, and more. Explore some of our top releases from 2023 for examples of best practices and ways to leverage Business Wire's press release enhancements.
PRSay
JANUARY 4, 2024
Would you like to learn more tips for reaching your readers and getting the word out? If so, then join PRSA and Ann Wylie at one of their 2024 writing classes. You’ll learn to write better headlines, leads, stories and more. Save $100 with coupon code PRSA24. APRs: Earn accreditation renewal credits. Whatever your plans/goals/intentions are for 2024, these writing resolutions will help you achieve them: 1.
Garrett Public Relations
JANUARY 20, 2024
Contributed articles are an avenue to consider if you’re looking to add more earned media coverage to your PR program, as many B2B companies are. Maybe you’ve wondered about contributed articles – what are they? And how do they work? Here are some of the most commonly asked questions I’ve […] The post 11 FAQs About How To Use Contributed Articles As Part of a Powerful PR Program appeared first on Garrett Public Relations.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Agility PR Solutions
JANUARY 3, 2024
It’s no secret that the traditional public relations landscape is undergoing a significant transformation fueled by technological advancements like AI. In fact, a 2023 survey found that 61 percent of PR professionals use AI or are interested in using AI in their daily work. The profession is in the midst of an accelerated urgency to […] The post PR in 2024: 4 ways technology will change the PR landscape in the year ahead appeared first on Agility PR Solutions.
ImPRessions - Crenshaw Communications
JANUARY 3, 2024
This year, our PR team published dozens of blog posts, sharing PR insights and unpacking trends from a variety of perspectives. They’re based on the experience and direct observation from people at all staff levels. And 2023 has certainly been a year of wild experiences for PR professionals. We’re not just talking about ChatGPT – although the Crenshaw team has been early and vocal in proclaiming Chat GPT’s usefulness for PR.
Ronn Torossian
JANUARY 8, 2024
In ͏the ever-expan͏din͏g realm of social me͏dia marketing, sustain͏ing an average follower growth rate is a crucial objective for brands and influencers alike. Achieving consistent and meaningful growth requires a strategic approach that goes beyond mere numbers. Consiste͏nt brand voice Maintain a con͏sistent brand͏ voice across all social media platforms.
Sword and the Script
JANUARY 9, 2024
In this edition: Cision silently rebrands HARO; Meltwater’s dealmaking continues; PR tech briefs and mentions content picks There have been so many private equity (PE) deals among PR technology companies, that it’s easy to lose track of who owns what. Yet, it’s important to pay attention to this stuff if your business buys PR software. Why? Because these deals have a direct impact on the products you use.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Buzzstream
JANUARY 26, 2024
You may have noticed more spam in your inbox lately. One major spam cause is senders not properly employing email authentication, leaving room for spammers to invade inboxes for phishing schemes. So, Google and Yahoo have introduced new requirements to reduce spam and protect recipients from malicious messages. While designed to combat spam and phishing, these standards may hurt your email outreach campaigns if you fail to comply.
Remote PR Jobs
JANUARY 30, 2024
As organizations strive to establish positive reputations, engage with their target audiences, and navigate the ever-changing media landscape, skilled PR professionals are in high demand. However, excelling in this dynamic field requires more than just good communication skills. From strategic thinking to adaptability, there are several key skills that set exceptional PR practitioners apart.
Agility PR Solutions
JANUARY 15, 2024
With the worldwind changes that hit the business world last year, it’s not easy to predict what PR can expect in 2024. But expert forecasters like PR and social media agency Birnbach Communications, who have been predicting the year ahead for 22 years now, have a certain knack for these things. And the firm has […] The post PR forecasters offer key media, business, life sciences and tech predictions for 2024 appeared first on Agility PR Solutions.
ImPRessions - Crenshaw Communications
JANUARY 3, 2024
Crenshaw Communications, a Mod Op company was recently recognized by the New York Chapter of the Public Relations Society of America (PRSA) and the Ragan PR Daily Awards for the agency’s work with sales tech provider Chili Piper.The campaign went beyond day-to-day product PR to recognize Chili Piper’s extraordinary work for Ukrainian refugees. An inbound conversion platform for B2B revenue teams, Chili Piper tasked our team with developing a media relations strategy to generate awareness for its
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Ronn Torossian
JANUARY 29, 2024
Embarking on a public relations career can be both exciting and challenging. Landing the first public relations job is a significant milestone for anyone, and proper preparation is key to making a successful transition from academia or other fields into the dynamic world of public relations. Building a strong educational foundation Before stepping into the […] The post How to Prepare for Your First Public Relations Job appeared first on.
Sword and the Script
JANUARY 16, 2024
This PR software company was started by a former PR agency owner; pitch analytics is where Propel really shines I have a soft spot for startups because I’ve been employed or consulted with many of them over my career. In the early years, startups are largely about an idea – a way to solve a problem – and willingness to risk a lot to bring that to life.
PR for Anyone
JANUARY 30, 2024
Ashton Applewhite is an author, advocate against ageism, and a recognized leader in the field of healthy aging. She has been acknowledged by various major media outlets such as the New York Times , The New Yorker , NPR , and the American Society of Aging as an expert on ageism. Her viral TED Talk titled “ Let’s End Ageism ” is currently on the cusp of hitting its two-millionth view.
PRSay
JANUARY 29, 2024
Executive presence “is often more about how you’re perceived than what you do,” Rob Biesenbach said. “You look like you’ve got it together, like you know what you’re talking about.” Biesenbach, a keynote speaker, workshop leader and author based in Chicago, joined Strategies & Tactics Live , PRSA’s monthly livestream on LinkedIn on Jan. 25. In an era that values authenticity, John Elsasser, editor-in-chief of Strategies & Tactics and host of the webinar series, asked: Should aspiring lea
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Agility PR Solutions
JANUARY 15, 2024
Most businesses allocated 25.4 percent of marketing budgets in 2022 to marketing technology like media monitoring tools to track their online presence and mentions. Media monitoring is an important practice for any business to move ahead in this diverse market. It is a strategic process that involves collecting, studying, and concluding data from various media […] The post 3 ways media monitoring can help your brand or firm with content strategy appeared first on Agility PR Solutions.
Steve Barrett on PR
JANUARY 25, 2024
A bold merger of WPP’s two most iconic PR agency brands could leapfrog the newly combined entity above Edelman into the No. 1 position, based on last year’s PRWeek rankings.
Ronn Torossian
JANUARY 19, 2024
To evaluate the success of a technology campaign, you need to measure key metrics. These metrics assess the campaign’s objectives, outreach, engagement, and impact. By analyzing these metrics, you can determine the campaign’s performance, audience response, and overall return on investment (ROI). Click-Through Rate (CTR) Measures the percentage of users who clicked on a campaign […] The post Key Metrics for Evaluating the Success of Your Technology Campaign appeared first on.
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