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'It’s the end of the summer and fall marks the busy season for professionals, as well as PR educators and students who are back in school. Gearing up for a productive fall means having the most efficient tools in your PR and communications toolbox. There are SO many tools that I’ve “ Tech Tested ” in 2014. Here are nine resources (both free and paid tools) I’ve discovered that have the power to enhance your communications program in a variety of ways. 1.
'It’s a question every career oriented professional asks when entering the workforce. And it’s a question every employer needs to have an answer for: How do you get a job that requires [.]. The post The Role of an Internship in your Business Success appeared first on Ronn Torossian 5WPR CEO Blog - 5W Public Relations PR Agency.
'When giving advice, it generally helps to have real credentials, such as professional experience in a field. But I have noticed a trend in which armchair flacks such as VCs , journalists and CEOs spew forth about PR (saying things like you don’t need PR, or an agency, or you’re doing it all wrong, etc.). The straw that broke the camel’s back was an article in the NY Times , by Robert Moore, CEO of RJMetrics (which my friend Judy Gombita shared).
'Though Facebook isn’t a leading source of information dissemination in a crisis , it is an important channel to communicate on if your organization has a strong Facebook following that will turn to your fan page for updates and to express themselves and communicate with you and others. Facebook is always changing their algorithms which impacts the reach of your updates, so it’s good to stay as on top of these changes as possible (though not to depend on them).
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
'I don’t know about you, but I’m always having to Google the size of images for various social media platforms. To make my life easier – and maybe yours – I’ve put together a quick social media cheat sheet of image sizes for Facebook, Google Plus, LinkedIn, Instagram, Pinterest, Twitter and YouTube. I’ll do my best to keep it updated, so feel free to bookmark the link!
'A new report from Pew shows that while the news industry has lost more than a third of its newsroom jobs in traditional media, there are now more than 5000 jobs in digital news. 3,000 of these positions are at 30 big digital-only news outlets. The report covers five aspects of the relationship between social and news: Social Media as a Pathway to News.
'A new report from Pew shows that while the news industry has lost more than a third of its newsroom jobs in traditional media, there are now more than 5000 jobs in digital news. 3,000 of these positions are at 30 big digital-only news outlets. The report covers five aspects of the relationship between social and news: Social Media as a Pathway to News.
'Last week, I had the pleasure of visiting my PRSA friends in Rochester at the PRSA Northeast District Conference. Together, we were blurring the lines and carving out the Modern Day Communicator. We set aside the hype and buzzwords and focused on strategic communications and technology to advance the practice of public relations. It was a day full of questions, ideas and forward thinking for the PR industry.
'When an Atlanta homeless shelter was in danger of having its water service terminated, an Atlanta area charity known as Hosea Feed the Hungry and Homeless stepped up and delivered hundreds of cases of bottled juice and bottled water to the shelter. Sure, they could have tried to raise the money [.]. The post The PR price of doing what needs to be done appeared first on Ronn Torossian 5WPR CEO Blog - 5W Public Relations PR Agency.
'It is an old saying in PR: “there is no accounting for taste.” Said another way (as we teach in media training), in any market, one company will rise to the top, fueled by “story energy” The media will inexplicably latch on and just fawn. These thoughts crossed my mind as I read NY Times Media Equation columnist David Carr’s excellent analysis of the media fascination with Apple in light of last week’s “Applemageddon” news orgy.
'When you hire a crisis management professional or firm, whether prior to or during a crisis, expectations of both parties need to be clear. Surprises are not something you want to experience while managing a crisis, the crisis will present you with enough of those on its own! That said, I thought I’d provide you with some qualities and strengths to look for in a crisis management professional/firm, as well as a baseline of what you should be able to expect from the professional or team yo
Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
'Until last week, I was a staunch supporter of iStockPhoto.com. At three credits for a low-res image suitable for blogging, it was my go-to resource for stock photography. Depending on how many credits I purchased at a time, it would run from $1.59 to $2 per credit – so my image would cost $4.50 – $6.00. Not too bad. I can live with that.
'Photo Credit: Benny Mazur. As part of the AMEC Measurement Week, I’ve been asked to prepare some quick thoughts on how to explain PR metrics to stakeholders and executives. Rather than get highly technical, I thought I’d share a story about apple pie. Imagine that there were two grandparents and a grand-daughter named Mary that made and sold apple pie at a roadside stand.
'If you haven’t checked out theSkimm, I encourage you to take a look. I recently wrote about the daily email newsletter in my blog post, What’s in your Fall 2014 Communications Toolkit? ” For me, theSkimm is an essential resource. For those of you who are curious about theSkimm and how the newsletter came to life, here’s a Q&A with theSkimm co-founders, Carly Zakin and Danielle Weisberg.
'After just a quick peek at the Microsoft Stories site, you can’t help but be impressed. Clean. Easy to scan. Big, popping visuals. It’s a pretty slick site. What’s more, dig in a bit, and the content is every bit as good as the wrapper it comes in. For example, take the post about Microsoft’s “Garage” concept (titled “Inside Microsoft’s 24-Hour Idea Factory” ).
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
'With the story “ The Invasion of Corporate News , The Financial Times became the latest publication to skewer brand journalism. I suppose the FT figured a headline along the lines of “You’re Too Stupid to Figure Out Journalism from Propaganda” might alienate readers. Because that seems to be one of the themes in the FT piece. Stepping back for a moment, I’m still perplexed by the rancor that publications dish at brand journalism.
'Welcome to episode #015 of The Crisis Intelligence Podcast, with Melissa Agnes and Chris Syme. The fact is that monitoring social media and the search engines needs to be a part of your corporate culture. It needs to be second nature and integrated into your daily (and nightly) activity. But what differs between everyday monitoring and in-crisis monitoring?
'SMACK. POW. Right where it counts! Nope, not on your kisser but, even worse, in your wallet. Agencies, PR and marketing professionals, bloggers and anyone doing social media (who doesn’t?) are unwittingly putting themselves at risk. The lesson can be expensive, with lawsuit costs and fines stacking up in a horrifying way. What am I talking about?
'With all of the recent chatter and excitement about Ello , it’s been a great opportunity to pause and consider the business model. As a review, Ello’s manifesto states that the site will not be ad-supported and will not share users’ data. Those are the two main points of its business strategy. Many are welcoming this (although a number of people are skeptical about the likelihood of that business model being sustainable and even dismissive of the founders’ effor
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
'Where did the summer go? It’s September, which, for most, marks the busy season. Vacation is over and our students, educators and pros are either back in the classroom or busy at work. On September 9 th at 8:30 p.m. ET, the #PRStudChat and #PR20Chat communities will gather for a joint Twitter chat discussion on finding the most effective resources to include in a “Back to School #PRToolkit.”.
'I get it. Millennials are the best thing since Harrison Ford flew the Millennium Falcon (wait, Millennial friends, you do know who Harrison Ford is, right? RIGHT?). I get it. Your generation will comprise 99.9% of the workforce by 2025. I get it. Your generation shares more, consumes more and is more digitally savvy than any other generation. Ever.
'‘Should the C-suite tweet?’ was the question at the recent CIPR Corporate and Finance’s group seminar. The unequivocal answer from the panel of experts was maybe! The expert PR panel was made up of: Stuart Jackson, former director, CEO Office, EE, now CEO and founder of UP communications. Jon Sellors, RSA Group, UK head of media relations.
'Preventable gaffes give you a bad rep for no reason. I realize that real-time is of the essence, but it’s better to take an extra 10 seconds to understand what you’re posting, then to make a mistake that gets written about for days to come – and makes you look insensitive and foolish. From Union Street Guest House , to the Teenage Mutant Ninja Turtles and British Airways , to US Airways – and the list goes on and on, preventable gaffes happen to far too many.
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
'The more I work with digital agencies, the more I’m noticing a few trends in common across all of them. 1. While they want to be a full service digital agency, they tend to excel at one thing, not everything. 2. Some are repackaging services under new labels and jargon, but what they deliver hasn’t changed. 3. They are frantically trying to hire, but can’t find the right combination of skills. 4.
'“If a tree falls in the forest and there’s no one around, does it make a sound?”. The same could be asked about a blog: If a blog is written but has no readers, does it exist at all? Without readers, no one is listening and nothing will come as a result – no leads, no traffic. Don’t let your blog fall into the cobwebs of your website. Give the following a little TLC to help encourage people to read.
'There’s no doubt that technology is both the blessing and the curse of modern life – and modern consumer PR. Ronn Torossian says the latest brand to learn this lesson the hard way is Home Depot. The home improvement giant certainly benefits from allowing customers to pay with plastic, as [.]. The post Home Depot Breach has Customers Checking their Wallets appeared first on Ronn Torossian 5WPR CEO Blog - 5W Public Relations PR Agency.
'OK, I know what you’re thinking. He’s writing a post about a significant industry thought leader in hopes of landing a RT or share. I would have been guilty of that charge…5 years ago. Now: I could care less if Jay reads this post (no offense Jay, if you do in fact read it). What I do care about (and continue to be astonished by) is the way Jay creates, curates and distributes content on a daily basis–better than almost any brand.
As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
'The influence of journalists remains as important today as when I started in the communications business. While the Internet has commoditized news announcements, what appears in publications still impacts a company’s brand and reputation. That’s why I was intrigued when I heard that Muck Rack (in cooperation MDC Partners) surveyed a cross section of journalists — newspapers, magazines, trade publications, etc. — to learn how they like to be pitched.
'I get asked this question often: “How can I convince management that it’s in our best interest to invest in a crisis plan?” It’s hard to be the middle person, especially when you see the value in something and know it would be in the organization’s best interest, but have an uphill battle in trying to help upper management see that same value.
'“Don’t be irrelevant, poorly written, too lengthy, boring and annoying. PR people, please understand who you are pitching, sum up your thoughts in less than four sentences, use spell check, entertain me, and ditch the buzz words if you want your emails to stay out of the trash can.” ~ Erica Swallow, Mashable Erica’s quote is wonderful and something ALL of us should take to heart.
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