Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own. Besides the support you can request from your marketing colleagues, there are many solutions and tools available on the market.

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Measurement How To Analysis Data 370

ImPRessions - Crenshaw Communications

MARCH 23, 2022

Any good PR agency team wants to get a new engagement up and running as quickly and as well as possible. A strong start on a PR program makes for a more lasting and fruitful relationship. Yet getting the ball rolling is easier said than done. The first 90 days of an engagement can be the most hectic time of an entire client-agency experience. There’s an endless list of priorities, from onboarding and immersion to setting expectations and navigating the processes within a new company or organizat

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Deirdre Breakenridge

MARCH 9, 2022

When I think of some of the greatest ethical leaders (the keyword here is “ethical”), a few immediately come to mind, based on what they’ve done for others. From Harriet Tubman and Eleanor Roosevelt to Mahatma Gandhi and Nelson Mandela, there’s no shortage of visionary leaders in history who have placed ethics and values first, tuned into their Ethics GPS, and have accomplished positive change for the good of humanity. .

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Business Wire

MARCH 24, 2022

While big, breaking news stories will always be covered, Black media looks for and amplifies the holes in coverage related to their community. By generating those stories and using traditional, digital, and social channels, Black media puts that news front and center.

Blogging 355

Blogging Media Community Media Relations 355

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Prowly

MARCH 2, 2022

If you’re like me, you like to follow people on Twitter who provide valuable information you can use and learn from. Because we often write here about PR stuff, I thought I’d share what I believe to be the PR & marketing experts you should follow on Twitter. The post 15 PR Influencers You Need to Start Following on Twitter appeared first on Prowly Magazine.

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Onclusive

MARCH 24, 2022

PR Measurement Best Practices – Part 2. Welcome back to our blog series on Demystifying PR Measurement! This week, we continue our discussion of PR measurement best practices with our thoughts on the data and technology that can help you measure success, and an overview of two measurement frameworks our customers use in their organizations. Get the right data & measurement tools.

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ImPRessions - Crenshaw Communications

MARCH 30, 2022

Your B2B PR strategy is working and the press is interested in knowing more about your expertise. Congrats! Wondering what to do between now and then? Here are a few tips on preparing for a media interview so you can absolutely nail it. Remember your media training . If you haven’t already undergone formal media prep, ask your PR team to set up a session when possible.

Interviews 322

Interviews Media Media Training Meeting 322

Ronn Torossian

MARCH 30, 2022

Product content, in general, is information that a business provides about its products and services. It includes imagery, text, and other relevant information. When people buy online and cannot physically see or touch products, powerful product content impacts purchase decisions. Hence, product content is crucial for any business. A lackluster product description might not be […].

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PRSay

MARCH 7, 2022

How can we help? That is the question individuals and organizations are asking throughout the world as a devastating humanitarian crisis unfolds in Ukraine. There aren’t any right or wrong answers, but there are myriad ways that people can make a difference. For example, Apple and Disney are just two of the powerful brands taking steps to stop doing business with, and in, Russia.

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Resources Ethics Internal International 191

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Prowly

MARCH 15, 2022

Turning an idea into a story? If you’ve constructed your pitch properly, you have two key pieces of the puzzle already in place: 1. You’re sure your story is actually newsworthy in the eyes of journalists and the public. This means that whatever you’re sharing is relevant and/or useful to the interests of a segment […]. The post Story Angle Ideas: How to Find the Right Angle for Your Pitch appeared first on Prowly Magazine.

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Agility PR Solutions

MARCH 31, 2022

If you own a business, you know that an online or social media presence is necessary, even if you do not actually sell any goods or services online. However, not using your social media accounts to their fullest potential can drive future customers away from your company and prevent current customers from coming back. Here […]. The post 4 social media mistakes not to make at your business appeared first on Agility PR Solutions.

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Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own. Besides the support you can request from your marketing colleagues, there are many solutions and tools available on the market.

Measurement 195

Measurement How To Analysis Data 195

ImPRessions - Crenshaw Communications

MARCH 15, 2022

PR is something nearly every organization needs. Yet many don’t know what makes an agency a ‘great’ fit. After all, all PR firms are not created equal. . Some companies fall victim to the “big budget, big agency; small budget, small agency” myth. Regardless of whether an agency is big or small, it’s the account team is usually comprised of a few dedicated team members who will deliver on the company’s objectives.

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Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

Ronn Torossian

MARCH 28, 2022

Personalizing content marketing efforts is a crucial task for any business. Companies that are looking to improve their conversion rates should be focusing on personalizing their content marketing. This is because about 90% of consumers find personalization in marketing appealing. The target audience of any business wants to feel like the content that a business […].

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Communications Conversations

MARCH 9, 2022

One of the questions I’ve heard the most from friends, clients and prospects over the last 6 months or so is: How should I set up a successful employee advocacy program? From a certain perspective, it makes sense why more companies are taking a closer look at Employee Advocacy Programs in 2022. Trust in friends and “people I know” is high.

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Employee Social Media Media LinkedIn 183

Prowly

MARCH 29, 2022

The times we live in create an impression that you’re able to reach nearly everyone on planet Earth without leaving your home. While that’s true in most cases, contacting specific people can be an issue, even if we live in a digital age. Hollywood movies and various television shows shaped the perception we have of […]. The post How to Pitch a Story?

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Pitching How To Television Media 197

PRSay

MARCH 25, 2022

The Associated Press recently issued explanations and updated style guidelines for several emerging technology terms that will continue to appear more frequently in your communications: cryptocurrency. A type of digital money secured through encryption technology, cryptocurrency differs from virtual currency , which is used in online games and other virtual worlds.

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Banking Technology Guidelines Sports 183

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Onclusive

MARCH 28, 2022

This week, our focus on Demystifying PR Measurement shifts to the benefits of viewing and implementing measurement as a foundational process in PR and communications. First things first: what is PR measurement? Here is Onclusive’s definition of PR measurement: it is a set of standards and Key Performance Indicators (KPIs) that allows communicators to accurately and consistently evaluate the performance and demonstrate the business value of PR, and use insight from ongoing evaluation for strategy

Measurement 195

Measurement Strategy Hotels Data 195

ImPRessions - Crenshaw Communications

MARCH 3, 2022

For our high-growth B2B tech and SaaS solution provider clients, conference speaking, exhibiting, and sponsoring represent crucial PR tactics for thought leadership visibility and business development. Conferences are a good way to set yourself apart in a sector of similarly positioned companies in a given category. Early-stage companies in particular can build awareness for a new category by having executives speak on panels and keynotes at relevant conferences.

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Conference B2B Case Study Content Marketing 304

Ronn Torossian

MARCH 24, 2022

On Twitter, companies can engage authentically with consumers and create communities of their target audiences. When it comes to improving brand perception and presence on the platform, there are a few different strategies that businesses can use. Twitter recently released a report on how its users perceive the behavior of brands on the platform, as […].

Twitter 195

Twitter Consumer Community Strategy 195

Agility PR Solutions

MARCH 10, 2022

The public relations industry is constantly evolving. Keeping up with the pace of change is vital for PR professionals to stay on top of current trends and best practices. Here are tips for putting your PR team at the top of its game in 2022. 1. Partner with the sales and marketing departments The objective […]. The post 5 out-of-the-box tips PR professionals can implement in 2022 appeared first on Agility PR Solutions.

Trends 177

Trends Industry Publicity Marketing 177

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Prowly

MARCH 10, 2022

It’s time for another Prowly #PRChat, where we catch up with leading PR pros for a quick chat on a wide range of PR-related topics. Corina Leslie, PR Manager at ZeroBounce, was kind enough to answer our questions and share her thoughts. Before moving to PR, she worked as a journalist for 12 years, covering arts […]. The post Prowly #PRChat with Corina Leslie, PR Manager at ZeroBounce appeared first on Prowly Magazine.

Industry 197

Industry Trends 197

Communications Conversations

MARCH 15, 2022

For the last week-plus, many companies have come out with messages of support of the Ukraine, as Russia continues to invade the country. Some of those messages have merely been symbols of support–and others have involved halting operations in Russia. However, as I’ve been watching these statements and studying them carefully (we just talked about this in class at the University of St.

Brand 173

Brand Branding LinkedIn YouTube 173

Onclusive

MARCH 28, 2022

This week, our focus on Demystifying PR Measurement shifts to the benefits of viewing and implementing measurement as a foundational process in PR and communications. First things first: what is PR measurement? Here is Onclusive’s definition of PR measurement: it is a set of standards and Key Performance Indicators (KPIs) that allows communicators to accurately and consistently evaluate the performance and demonstrate the business value of PR, and use insight from ongoing evaluation for strategy

Measurement 195

Measurement Strategy Hotels Data 195

ImPRessions - Crenshaw Communications

MARCH 18, 2022

In PR , we often draft, edit, and distribute press releases to announce news about our companies or clients. In ad tech PR, we might write releases that detail new hires, acquisitions, partnerships, or product launches. There’s no real limit to what we can write a release about, as long as it’s newsworthy. . Yet, a press release isn’t the only way to share news, and it’s not always the best way.

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Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

Ronn Torossian

MARCH 23, 2022

Companies that have a decent advertising budget and which are looking to increase the number of people they reach on Facebook can do so with the help of Facebook ad campaigns. With the help of paid campaigns, companies can reach a much bigger customer base on the platform, including people who have previously been interested […]. The post Increasing Content Reach Through Paid Facebook Campaigns appeared first on.

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Facebook Advertising Advertising Company 195

Agility PR Solutions

MARCH 10, 2022

Email has long been a vital tool for corporate communications. Whether it’s promoting a new product to clients, trying to negotiate a more favorable contract with a supplier, or launching a PR campaign, you always want your emails to be read. However, people get busy and have very little time to check their inboxes. Many […]. The post 5 tips for writing a business email that will get read appeared first on Agility PR Solutions.

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Writing Corporate Tools Communications 176

Prowly

MARCH 4, 2022

Prowly #PRChat is a series of short interviews with some movers and shakers in our industry that you should know about. In this chat, we get to know Isaac Mashman, Founder of Mashman Ventures and personal branding maestro. In between working on his new book, running a podcast, writing lots of guest columns, and tons […]. The post Prowly #PRChat with Isaac Mashman, Founder of Mashman Ventures appeared first on Prowly Magazine.

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