Business Wire

JULY 21, 2021

Spider-Man’s Uncle Ben popularized the adage: “With great power comes great responsibility.” His wise words are particularly relevant in today’s climate as brands discover their own power. Companies are not only realizing they can effect meaningful change, but they also carry a responsibility to do so. With external expectations high for businesses to demonstrate their social impact, taking the right approach to publicize Corporate Social Responsibility (CSR) and Environmental, Social, and Gover

Corporate 458

Corporate Blogging Government Company 458

ImPRessions - Crenshaw Communications

JULY 1, 2021

It’s nearly Independence Day, which is a good time to reflect on what independence means in the business of public relations. Lots of ad and PR agencies tout their independent status in their marketing. Judging from a quick review of the websites of midsize PR firms, most think it’s a differentiator. But what does the label really mean? Is independence a meaningful benefit or just so much PR?

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Agency Creativity Advertising Advertising 421

Onclusive

JULY 22, 2021

Clear and compelling messaging is essential to achieving impact with marketing, communications and branding. Strategic messaging enables you to create brand awareness, convey who you are as a business to your intended audience and develop the emotional connection that influences purchases of your products and services. In this whitepaper, we will review the practical applications of the next generation of message optimization technology for communications professionals, News Engine Optimization

How To 370

How To Case Study SEO Engineering 370

Cision

JULY 29, 2021

The 24/7 news cycle makes it easy to get caught up in the constant flow of information on social media. Journalists need to find balance and avoid burnout.

Social Media 318

Social Media Media Blogging 318

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

The Resolution Blog

JULY 1, 2021

Media readership and influence is one of the most important elements of PR planning, but who is responsible for growing that influence? In this episode I interview Effie Kanyua, the Director of PR & Comms at publisher ‘Hearst UK’ which includes Harper’s Bazaar, ELLE, Good Housekeeping, Cosmopolitan, Men’s Health and Women’s health, media titles many […].

Media 296

Media Interviews 296

Business Wire

JULY 16, 2021

The reader experience dominated our popular blog posts for the second quarter of 2021. Insights and takeaways featured industry experts, a deep dive into how the pandemic affected the journalism industry, and tips on enhancing your press releases. Business Wire’s top 10 most widely read and shared blog posts for Q2 2021 are featured here.

Blogging 220

Blogging Media Relations Journalism Writing 220

ImPRessions - Crenshaw Communications

JULY 27, 2021

As a budding professional at a PR firm , I have been exposed to many different facets of the industry. I’ve drafted press releases, compiled media lists, and learned plenty of different terms I didn’t otherwise know. But my PR agency job has got me thinking back to what I learned about the industry when I first took a college course about it. What did I learn then, and how similar is my current experience to it?

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Conference Pitching Agency Writing 368

Onclusive

JULY 13, 2021

Would it be valuable to understand how your messages get amplified on social media and drive website actions? How about to see whether your competitors are using identical or similar messaging? NEO Messaging can give you that insight by tracking the performance of your designated soundbites across all news sources worldwide so you can quickly see which messages are resonating with both the media and your target audience(s).

How To 370

How To Biotechnology Case Study Leadership 370

Cision

JULY 14, 2021

How PR pros can be proactive allies to the non-binary community.

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Internal International Community Blogging 336

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Prowly

JULY 2, 2021

The story behind the story defines sports public relations better than any other industry. Wins and losses are just one part of sports. Teams, athletes, coaches, and broadcasters benefit from sports PR because specialists share stories that attract fans, often for generations. Further, annual sports events depend on publicists to communicate their missions as well […].

Sports 211

Sports Examples Publicity How To 211

Ronn Torossian

JULY 26, 2021

These days, marketers are constantly looking for brand new ways to find or attract a target audience, but in the constantly evolving marketing landscape, it’s becoming harder to reach the audience and get positive results. This is precisely where AI marketing strategies become incredibly useful. Artificial intelligence marketing (AI Marketing) is the method of using […].

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Strategy Marketing Branding Brand 195

Stephen Waddington

JULY 16, 2021

The COVID-19 Communications Advisory Panel report sets out critical skills for practitioners as society learns to live with COVID-19. It's a must read for personal development. It is no surprise that demand for public relations roles is booming. Practitioners have been at the forefront of helping organisations respond to the COVID-19 pandemic. Reuben Sinclair was among several recruiters that reported increasing demand talent in January 2021.

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ImPRessions - Crenshaw Communications

JULY 7, 2021

PR agency teams, like all creative services people, love to keep our clients happy. That’s a good thing, except where the drive to please leads us to say things we shouldn’t. Who here hasn’t uttered something on an update call or dashed off something in an email and then thought better of it? . I don’t mean careless wordplay, but rather promises or commitments that we likely can’t keep.

Agency 353

Agency Interviews Pitching Retail 353

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

Onclusive

JULY 7, 2021

All organizations communicate their vision and product value, but not all communications efforts are effective. Successful brands put a lot of thought into their messaging, how they want to deliver those messages and through which channels, and how they want to evolve them over time. Key messages are the essence of what you wish to communicate, serving as the foundation of your communications strategy and giving it focus and control.

Branding 370

Branding Brand SEO Engineering 370

Cision

JULY 20, 2021

Make your next press release stand out from the crowd.

Blogging 336

Blogging 336

Prowly

JULY 8, 2021

Should you hire a PR agency or handle public relations in-house? Well, it’s complicated. Making the decision between hiring an outside PR agency to handle your public relations or relying on your own in-house team can easily turn into one of those endless “on the other hand…” conversations. We know how hard it can be […]. The post Hiring a PR Agency vs In-House Public Relations: Pros & Cons appeared first on Prowly Magazine.

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Agency Publicity Industry Trends 197

Ronn Torossian

JULY 20, 2021

There is a certain skill to virtual selling that plenty of companies hadn’t embraced, let alone mastered at the start of the pandemic. However, as both small and large companies have started to reopen their offices and go back to normal, their sales teams are going to be joining all the other departments in a […]. The post Adapting to Virtual Selling appeared first on.

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Company Strategy Branding Brand 195

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Brand

PRSay

JULY 28, 2021

Would you like to learn more techniques for getting the word out to mobile web visitors? If so, then join PRSA and Ann Wylie at Reach Readers Online our mobile-web-writing workshop, starting Oct. 5. You’ll master a four-part system for writing compelling web content that overcomes the obstacles of reading on the small screen. Save $100 with coupon code PRSA21!

Mobile 200

Mobile Web Writing Training 200

ImPRessions - Crenshaw Communications

JULY 14, 2021

Some companies in the B2B tech space who have just begun to use strategic public relations may not be know the full value that conference speaking engagements and industry awards offer. Here at Crenshaw, our client base of high-growth tech organizations have found that earned speaking opportunities and industry recognition build credibility and visibility for their brand.

B2B 334

B2B Company Case Study Conference 334

Onclusive

JULY 27, 2021

The key to public perception, public affairs, and public relations. A lot of effort in public relations and marketing communications goes into influencing what people think, but influencing what people think about is equally, if not more important. This is called Agenda-Setting theory and it is critical to understand and embrace. In 1963 political scientist Bernard Cohen put forth the colloquial maxim, “The press may not be successful much of the time in telling people what to think, but it is

Public Affairs 195

Public Affairs Viral Government Policies 195

Cision

JULY 30, 2021

See what people were talking about on social this month.

Social Media 296

Social Media Trends Media Blogging 296

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Stuart Bruce

JULY 14, 2021

Crisis communications. Transgender, taking the knee, doping and that’s before we even add Covid into the mix. The athletes going to the Tokyo Olympics face … © Stuart Bruce - Excellent crisis communications can help turn a crisis into an opportunity was first published on Stuart Bruce's PR Futurist by Stuart Bruce - Modernising public relations and communications for the digital age.

Crisis Communications 199

Crisis Communications Crisis Communications Publicity 199

Ronn Torossian

JULY 19, 2021

Companies big and small are scrambling for alternative ways to increase customer engagement. A lot of businesses are moving beyond traditional advertising channels. It is important to use different mediums strategically to increase customer engagement. With customers getting increasingly tired of sales pitch after sales pitch, connections have to be prioritized over products.

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Pitching Advertising Advertising Company 195

Agility PR Solutions

JULY 15, 2021

Customer satisfaction used to be the measure of how happy a customer is with a company’s products or services. Nowadays, there’s more to customer satisfaction than meets the eye. To fully satisfy your customers, you need to give them a complete experience of interactions with your company. From how the product/service is marketed to how […]. The post 7 ways to use PR to improve customer satisfaction appeared first on Agility PR Solutions.

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Measurement Meeting Company Marketing 199

ImPRessions - Crenshaw Communications

JULY 20, 2021

Anyone who has been watching the tech PR space has noticed a huge rise in companies going public through Special Purpose Acquisition Companies (SPACs). For those who aren’t familiar, these are “blank check” investment firms that acquire a company with the goal of bringing them to the public market. It’s not a traditional IPO, but the end goal is the same.

Pitching 296

Pitching Financial Media Training Training 296

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

Steve Barrett on PR

JULY 7, 2021

As we prepare to reintroduce in-person events, we’ve modernized our logo and refreshed our website to bring you even more of the best information and insight about the increasingly important worlds of PR and communication.

Communications 187

Communications Blogging 187

Cision

JULY 29, 2021

TBIJ appoints Elisângela Mendonca as an Environment Reporter; Dominic McGrath joins PA Media from the BBC; Cat Harvey-Jenner now Senior Editor at Marie Claire UK.

Media 178

Media Report Blogging 178

Stuart Bruce

JULY 22, 2021

Manchester United and England star footballer Marcus Rashford has hit it into the back of the net when it comes to crisis communications. On Tuesday … © Stuart Bruce - Crisis communications master class by Marcus Rashford was first published on Stuart Bruce's PR Futurist by Stuart Bruce - Modernising public relations and communications for the digital age.

Crisis Communications 179

Crisis Communications Crisis Communications Publicity 179