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Spider-Man’s Uncle Ben popularized the adage: “With great power comes great responsibility.” His wise words are particularly relevant in today’s climate as brands discover their own power. Companies are not only realizing they can effect meaningful change, but they also carry a responsibility to do so. With external expectations high for businesses to demonstrate their social impact, taking the right approach to publicize Corporate Social Responsibility (CSR) and Environmental, Social, and Gover
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Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
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The story behind the story defines sports public relations better than any other industry. Wins and losses are just one part of sports. Teams, athletes, coaches, and broadcasters benefit from sports PR because specialists share stories that attract fans, often for generations. Further, annual sports events depend on publicists to communicate their missions as well […].
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Would it be valuable to understand how your messages get amplified on social media and drive website actions? How about to see whether your competitors are using identical or similar messaging? NEO Messaging can give you that insight by tracking the performance of your designated soundbites across all news sources worldwide so you can quickly see which messages are resonating with both the media and your target audience(s).
Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Would you like to learn more techniques for getting the word out to mobile web visitors? If so, then join PRSA and Ann Wylie at Reach Readers Online our mobile-web-writing workshop, starting Oct. 5. You’ll master a four-part system for writing compelling web content that overcomes the obstacles of reading on the small screen. Save $100 with coupon code PRSA21!
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The pet market sales revenue in the US has increased with each passing year. It has been explosive in its growth and is estimated to have a value of $99.1 billion. Americans love their pets. There are elaborate birthday rituals, constant cozying up, and buying of pet treats. There is even a national pet day, […]. The post Effective Marketing of Pet Products appeared first on.
Some companies in the B2B tech space who have just begun to use strategic public relations may not be know the full value that conference speaking engagements and industry awards offer. Here at Crenshaw, our client base of high-growth tech organizations have found that earned speaking opportunities and industry recognition build credibility and visibility for their brand.
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Note: the following is a guest post by Jackie Hermes of Accelity; her bio follows at the bottom. If you are interested in contributing please read these guidelines. . Some B2B tech companies, especially in early stages, are eager to make a splash in their respective markets. They’re raring to go with branded content about who they are and promotional materials about what makes their product great.
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