Onclusive
AUGUST 10, 2021
Welcome back to our blog series about earned media strategy and measurement! This week, we’re focusing on one of the primary functions of communications and PR—producing impactful content that resonates with your brand’s key audiences. Elizabeth Barrett. VP Research, Gartner. Great content lies at the heart of everything communications does, including employee and leadership communications and PR.
ImPRessions - Crenshaw Communications
AUGUST 25, 2021
Guest post by Crenshaw Communications intern, Murphy Pressley. College is a transformation for students. We’re encouraged to evolve, both personally and professionally. This transformation does not come easily and is not solely due to the courses we’re offered. As we’re beginning our adult lives and preparing to be more independent, less impulsive, and more in control, a vital tool in any student’s growth is an internship —in my case, at a top PR agency.
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Cision
AUGUST 10, 2021
How to repurpose press releases for maximum impact.
PR for Anyone
AUGUST 17, 2021
Like it or not, TikTok is here to stay. They have over 1 billion users and most are between the ages of 13 and 60. It’s a huge demographic so it’s important to pay attention to what is trending on TikTok. Whether you are on it or not, it’s a great place to see what people are talking about. If it’s trending on TikTok, it’s probably trending everywhere else – or it will be soon.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Garrett Public Relations
AUGUST 29, 2021
While we hear PR pros talk about how often their pitches go ignored – we don’t always hear the other side. Journalists have some REAL complaints about practices public relations practitioners engage in that make their jobs more difficult. Unfortunately, these missteps can also make it tougher for PR pros to develop the relationships they […]. The post Journalists Sound Off on How PR Pros Can Improve Media Pitches appeared first on PR Consultant Garrett Public Relations Columbus/Worthington
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Onclusive
AUGUST 19, 2021
After trying two other platforms which were difficult to navigate, Sophos was looking for more than just media monitoring software; the PR team wanted a partner that could understand their business and how they could increase the use of data for their global PR strategy development. Learn why Sophos selected Onclusive’s media analytics platform to help them understand their global media coverage using technologies such as Power of Voice , competitive intelligence measurement, and PR Attribution
ImPRessions - Crenshaw Communications
AUGUST 6, 2021
In B2B public relations , there’s a lot of talk about thought leadership. Agency teams promise client executives that they’ll be positioned as thought leaders, we throw the term into proposals, and we call our content “thought capital.” Now, good executive content is a very useful component of a B2B PR program, but that doesn’t necessarily make the author a thought leader.
Cision
AUGUST 2, 2021
See why these press releases impressed us the most this month.
PR for Anyone
AUGUST 26, 2021
I am asked all the time about whether or not to pay for influencers to promote your product, service, and brand. It’s s dicey question. They can be valuable IF you find the right one. It’s important to really do your research and find the person whose audience will benefit from what you have to share and will listen to them talking about you.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Communications Conversations
AUGUST 3, 2021
What makes a brand “best in class” when it comes to social media marketing? It’s a question almost every company wants to answer. Clients are constantly asking me what other companies are doing in terms of social media marketing best practices. Companies want to learn and get better at social media marketing–yes, even in 2021.
Prowly
AUGUST 2, 2021
Sorry for repeating a cliche you’ve already heard a billion times but it’s true — the COVID epidemic has changed everything. The norms, routines, and expectations that governed the way we work were turned upside down and we’re all in the process of trying to navigate (really sorry for this one too) the new normal. […]. The post 4 PR Challenges in 2021 (And What to Do About Them) appeared first on Prowly Magazine.
Onclusive
AUGUST 17, 2021
An important article by Bloomberg, “ Investors Are Ignoring a Dangerous Crackdown on Press Freedom ,” recently caught my eye. I’d recommend reading the whole story, but a few things stood out to me: “More journalists than ever were in jail last year and the number of media workers killed rose by a third compared to 2019”. “When a newspaper closes, the local government’s borrowing costs rise because diminished scrutiny makes investors less comfortable,” according to a 2019 Journal of Financial Ec
ImPRessions - Crenshaw Communications
AUGUST 18, 2021
For PR teams, earned media placements are a key deliverable of a strategic public relations campaign. Typically they’re articles or broadcast segments that feature a given company or brand in a positive way. Earned media offers credibility even though we give up perfect control over the message. But earned media doesn’t always achieve the frequency we need to promote client brands, and some stories have a lengthy gestation period.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Cision
AUGUST 26, 2021
We found tools for journalists and bloggers to help with each step of the writing process. Bookmark this list to make your life easier.
PR for Anyone
AUGUST 11, 2021
You’ve finally done it. You’ve been ready my posts for years, watching the YouTube videos, and you’re ready to pitch. But the big question I get all the time is, “do I pitch the same story to all the different media outlets at the same time?” The answer is no. The way I’ve shown you how to pitch the media is by NOT using a press release and making your pitches more personal.
PRSay
AUGUST 19, 2021
Each week, PRsay will interview one of the nominees for the 2022 PRSA Board of Directors. Name: David Marshall, Ph.D., APR. Location : Baltimore. Current job title : Professor and Chair of The Department of Strategic Communication in the School of Global Journalism & Communication at Morgan State University. Board nominee position : Director-at-Large.
Prowly
AUGUST 31, 2021
As more and more PR professionals like you realize their need the turn to PR automation for their day-to-day PR tasks, several serious PR software contenders are on the scene for their consideration in 2021. If you’re on the lookout for PR software, you might have already heard about PR tools like: Cision Muck Rack […]. The post Best PR Software: Comparison [2021] appeared first on Prowly Magazine.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Onclusive
AUGUST 9, 2021
Originally Published August 23, 2017; Updated August 9, 2021. PR is always evolving. If the past 2 years have shown us anything, it’s that the way we work and live is changing, including the job description of the PR professional. Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging.
ImPRessions - Crenshaw Communications
AUGUST 30, 2021
PR firms live and die by news. But there are some weeks, especially late in the summer, when the news cycle is slow and companies are in a lull between announcements. Despite this, there are ways for PR teams to get their clients in the news by basically creating it themselves. Here are five pitch ideas for when there is no news that can work particularly well for B2B PR campaigns. .
Muck Rack
AUGUST 25, 2021
Better PR measurement: Insights from the CEO of the International Association for the Measurement & Evaluation of Communications
Cision
AUGUST 30, 2021
See what people were talking about on social this month.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
PRSay
AUGUST 11, 2021
In the PR strategies toolbox, the practice of media relations gives PR practitioners an opportunity to distinguish themselves while also giving their organizations an edge over the competition. As earned media, stories placed through media relations efforts are cost-effective. These media placements also provide a third-party endorsement for an organization’s message — something that owned media does not achieve.
Prowly
AUGUST 18, 2021
Congratulations! Your PR agency is growing quickly and your client roster is now filled with stellar company names, or you’ve been selected to take your company’s in-house PR department to the next level. Either way, your next move has become crystal clear: it’s finally time to look into buying PR software. Let’s take a guess […]. The post Buying PR Software: How to Choose the Best One for Your Needs appeared first on Prowly Magazine.
Onclusive
AUGUST 3, 2021
Earned media content is king when it comes to building brand reputation—your biggest brand asset. And while in the past there have always been clearer metrics around paid and owned media than earned media, that’s changed with the industry shift from print to digital formats, which has resulted in a wealth of digital data. The technology to measure the business impact of communications on a company’s bottom line is now readily available, providing communicators with ample opportunities to develop
ImPRessions - Crenshaw Communications
AUGUST 3, 2021
Most PR teams work hard to make sure our client media interviews go off without a hitch. Yet there are the occasional briefings that for one reason or another may require extra preparation. Maybe they revolve around a sensitive subject, or possibly the company spokesperson is inexperienced. For example, a client executive could be speaking as an external expert on a topic related to government regulation while avoiding naming their own clients or specific work experience.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Ronn Torossian
AUGUST 30, 2021
In an increasingly digital world companies find it a lot more difficult to be seen or even remembered by their potential customers, yet reaching the same customers is key to growth. Marketing efforts are all about being available digitally to the potential consumers in the target audience, especially in the places where new clients […]. The post Digital Marketing Basics appeared first on.
Agility PR Solutions
AUGUST 4, 2021
Social media marketing can raise the popularity of a brand significantly. It is important to utilize the power of social media to a brand’s fullest advantage. Some businesses have done remarkably well in growing customer awareness and translating that to leads. At Sharpie, for example, the marketing team used their products to visually engage the […].
Muck Rack
AUGUST 18, 2021
Understanding your PR toolkit: Media pitch vs.
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