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'It seems as though Facebook has businesses between a rock and a hard place: their audience is on Facebook and wants to interact with brands there. A community of loyal and engaged fans is considered to be a valuable asset. But, as more brands jump on the bandwagon and post content, space in the fans’ newsfeed gets too crowded. So reaching these fans is gets harder and harder – a brand’s organic content is being seen by only a few percent of their fans.
'Welcome to episode #002 of The Crisis Intelligence Podcast with Melissa Agnes and Isaac Griberg of the ICRC. The International Committee of the Red Cross (ICRC) is doing ground-breaking things when it comes to leveraging social media for crisis communications and emergency management. In this episode of The Crisis Intelligence Podcast, I chat with Isaac Griberg of the ICRC about how they’re utilizing social media as a key component of their communications strategy, both internally and ext
'Career resonance in my view is a state of existence where you are happy, healthy, balanced, busy and emboldened. Your life is self-fulfilling because all aspects are generally working together to make you high performing and personally and professionally satisfied with your career and life. In my coaching practice I see this phenomena from time to time.
'Last week I spoke at the FutureComms14 conference and one of my remarks during the panel discussion on the ‘Anatomy of the Modern Communicator’ sparked quite a bit of feedback, both online and in subsequent offline discussions. While talking about recruiting I said that I’d always prefer to recruit a PR person as it was easier to teach a PR person social media than it was to teach a social media person PR.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
'For the past six months, I’ve had the true pleasure of being sought after by passionate entrepreneurs wanting help in generating some positive press for their soon-to-be-launched Kickstarter campaign. The businesses have run the gamut; from high tech audio devices and cloud-based pet wellness products to personal versions of dry aged meat lockers and restaurants.
'I am a big fan of comedian Louis C.K. , and love his show on FX. I have blogged about his lessons for PR before. Another one recently occurred to me. We had just completed two seminars here at Fusion PR in conjunction with Internet Week NY, about honing the tech PR message, and new launch tactics. One of the key takeaways actually sounds a lot like Louie’s riff on overstatement, which I share below ( excerpts come from this website, which had a transcript ).
'I am a big fan of comedian Louis C.K. , and love his show on FX. I have blogged about his lessons for PR before. Another one recently occurred to me. We had just completed two seminars here at Fusion PR in conjunction with Internet Week NY, about honing the tech PR message, and new launch tactics. One of the key takeaways actually sounds a lot like Louie’s riff on overstatement, which I share below ( excerpts come from this website, which had a transcript ).
'A few weeks ago I wrote about how the Google Panda 4.0 update was affecting PR content. One of the major effects of the Panda 4.0 update was the date-coincident drop in page views on newswire websites. Several SEO experts opined that the reason for this drop was the proliferation of “spammy” press release content on these newswire websites.
'By Garth Rowan, Communications Consultant and member of the Agnes + Day Crisis Intelligence Team. When you can’t change who you are or what you do; when your business is the type that no one wants; what are your options to build up credit in the trust bank should a crisis strike? Let’s face it, a crisis is when you’ll need the benefit of the doubt and the community’s conviction that something bad just happened to generally good people (you being the “good people” hopefully).
'Disclaimer: Pic-n-Post is a client of RedShift Writers. Hello, WUL readers! Remember me? I used to write here all the time. Then I started my own business, wrote about what was going on with it in my first six weeks , helped a B2C pet product get off the ground and dove headfirst into the world of entrepreneurship. It’s been a heck of a ride!
'This is my presentation from my keynote speech at last week’s annual conference of the Croatian Public Relations Association. I’ve also created a Storify of some of the reaction and comments. Back to the future of public relations – 10 rules for PR professionals from Stuart Bruce.
Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
'1. Use a Journal. I’ve found it very beneficial to use a journal during my internship. In the past, I have been asked in an interview about something from an internship that I could not remember. I recently purchased a journal, and I am now using it to record my experience. It is very beneficial to write everything down because as the weeks pass, important information is easily lost.
'You’re doing everything right. Your marketing and web teams are in constant communication and your website is consistently refreshed with thought leadership content. Your social team is crafting updates for all of your key platforms, sharing them and engaging on an ongoing basis. Yet, somehow the ROI still isn’t there. Whether you’re using website visits, content shares or other engagement metrics as your key performance indicators, the numbers are moving too slowly – or won’t budge at all.
'Over the past few years there has been a lot of discussion about how to measure digital content and social media activity. Most of the focus has been on measuring after you have put out content online and in social media. However, many businesses miss the value of gathering social intelligence. There’s a goldmine of data you can, and should, tap into before you create any content.
'On Monday, May 26th, just before 7pm, a lady dressed as a nurse walked into Mélissa McMahon’s hospital room in Trois-Rivières, Quebec (a town just outside of Montreal), where she was resting with her one-day old daughter, Victoria. The lady dressed as a nurse took baby Victoria from her mother, walked out of the room, into her car and drove away.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
'Good morning! I hope everyone had a great week and is ready for the weekend ahead. Image: ryan_rancatore via Flickr, CC 2.0. Establishing a positive impression about yourself and your business can go a long way, especially in the social media world. This week’s roundup features seven posts from around the web that focus on personal branding. Enjoy!
'As a recent college journalism student, I spent a lot of time thinking about finding a job and became petrified of the lack of opportunities available for new graduates to break into the newspaper business. So, I did what anyone in my situation would have done; expanded my search parameters and looked into public relations., A few weeks later, I was cruising down the freeway, commuting to my first day with Stalwart Communications.
'At age 41, I’ve been a consumer of products and a purchase decision-maker for a long time now. But a certain absurdity has become much clearer to me lately: the folly of pricing strategies. I call it the Chicanery of Nine. Or more specifically, prices that end in 9, 99 or.99 – or 99,999 if you’re into high-ticket items. As they hearken back to the days when fruit and vegetable cart proprietors used handwritten pricing signs (4 for 99 cents, anyone?
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
'What can you and other marketers learn from Catherine Mandler, an Integrated Marketing Specialist at Shoreview, Minn.-based Deluxe Corp.? Plenty. Recently I had the pleasure of sitting down to interview Catherine in honor of Inbound Marketing Week , which is being coordinated by HubSpot to encourage professionals to share knowledge about their own inbound marketing.
'Welcome to episode #003 of The Crisis Intelligence Podcast with Melissa Agnes and Jim Spicuzza. Mobile technology can do wonders for today’s crisis communication. The flexibility, the interactivity and the mobility of it all can save lives, reputations and bottom lines. Within this podcast, Jim Spicuzza, CEO of CrisisGo, and I discuss the power of mobile technology in your crisis communications.
'N.W Ayer & Son, Inc. claimed to be the first US advertising agency (having bought a firm established in 1841 by Volney Palmer ). As a leader and innovator in advertising , it is not surprising that Glenn and Denny Griswold asked the firm’s vice president, Marvin Murphy, to author chapter VII in their 1948 US book, Your Public Relations (being serialised here with monthly posts - to read other chapters in our series of posts, use this link to the book’s contents list.).
'Guest Post by Josh Lyon. Social media is a great tool for engaging with consumers. It’s personable, it’s instant, and it’s highly visible. For the most part, brands use it well. There are some fantastic examples of effective social campaigns and professionally-maintained accounts out there. Image: Bryn Salisbury via Flickr, CC 2.0.
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
'By David Oates. As a person who''s spent the first half of his life on the East Coast, I can tell you this picture was my impression of the typical Philadelphia sports fan. Renowned for their ability to cheer players from opposing teams who were suffering on the field with injuries (a la NFL Hall of Famer Michael Irvin ) and possessing a long-standing, less-than-hospitable environment dating back to the days of Jackie Robinson , my feeling of the fan base was one of ignorance and stupidity.
'A scan of current events this morning brought me to a news story angering me enough that I didn''t need my morning coffee. Couple Killed After Posting Sunset Picture to Instagram To be clear, it''s not the (tragic, local news) story that aggravated me. It''s the misleading, headline clickbait that pulled me into the article. I''m interested in Instagram, and the odd nature of the headline lead me to believe it was being served up by The Onion.
'Welcome to episode #004 of The Crisis Intelligence Podcast, with Melissa Agnes and Rob Burton. Crisis simulations are the best way to prepare your team for a crisis and to strengthen your existing crisis plan. Within this episode, Rob Burton, managing director of PreparedEx, and I discuss the benefits and fun that comes with putting your team through a crisis simulation.
As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
'Let’s stop and consider the public relations industry for a moment. What is it that we do, really? Informing the public about any number of corporate strategies aimed at increasing the revenue for our agency or clients. Right? Maybe that’s a tad cynical, and I’m certainly not the folks at Gawker , but what good in the world does public relations do?
'“Conversation.” It’s one of the great clichés of our field. But it’s become a cliché precisely because of how important it is. Conversations, when initiated and managed well, can drive reputation, expand reach, and build brand loyalty. This week’s roundup features seven posts from around the web that focus on conversations.
'Stalwart Communications is excited to have Jason Cowan and Patrice Smith on board this summer for our annual internship program. Since starting, they''ve already been a tremendous help assisting on client accounts (they''re actually banned from the coffee machine). Here''s a little more you should know about them: JASON COWAN. Degree: Mass Communications (Journalism emphasis).
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