The Proactive Report

JUNE 7, 2014

'It seems as though Facebook has businesses between a rock and a hard place: their audience is on Facebook and wants to interact with brands there. A community of loyal and engaged fans is considered to be a valuable asset. But, as more brands jump on the bandwagon and post content, space in the fans’ newsfeed gets too crowded. So reaching these fans is gets harder and harder – a brand’s organic content is being seen by only a few percent of their fans.

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Facebook Training Analysis Community 262

Melissa Agnes

JUNE 15, 2014

'Welcome to episode #002 of The Crisis Intelligence Podcast with Melissa Agnes and Isaac Griberg of the ICRC. The International Committee of the Red Cross (ICRC) is doing ground-breaking things when it comes to leveraging social media for crisis communications and emergency management. In this episode of The Crisis Intelligence Podcast, I chat with Isaac Griberg of the ICRC about how they’re utilizing social media as a key component of their communications strategy, both internally and ext

Crisis Communications 261

Crisis Communications Social Media Crisis Communications 261

PR Job Coach

JUNE 12, 2014

'Career resonance in my view is a state of existence where you are happy, healthy, balanced, busy and emboldened. Your life is self-fulfilling because all aspects are generally working together to make you high performing and personally and professionally satisfied with your career and life. In my coaching practice I see this phenomena from time to time.

How To 197

How To Apparel Tourism Interviews 197

Stuart Bruce

JUNE 24, 2014

'Last week I spoke at the FutureComms14 conference and one of my remarks during the panel discussion on the ‘Anatomy of the Modern Communicator’ sparked quite a bit of feedback, both online and in subsequent offline discussions. While talking about recruiting I said that I’d always prefer to recruit a PR person as it was easier to teach a PR person social media than it was to teach a social media person PR.

Social Media 158

Social Media Media Training Media Training 158

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Internal

Flack's Revenge

JUNE 4, 2014

'I am a big fan of comedian Louis C.K. , and love his show on FX. I have blogged about his lessons for PR before. Another one recently occurred to me. We had just completed two seminars here at Fusion PR in conjunction with Internet Week NY, about honing the tech PR message, and new launch tactics. One of the key takeaways actually sounds a lot like Louie’s riff on overstatement, which I share below ( excerpts come from this website, which had a transcript ).

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YouTube Course Video Examples 120

The Proactive Report

JUNE 27, 2014

'A few weeks ago I wrote about how the Google Panda 4.0 update was affecting PR content. One of the major effects of the Panda 4.0 update was the date-coincident drop in page views on newswire websites. Several SEO experts opined that the reason for this drop was the proliferation of “spammy” press release content on these newswire websites.

Google 174

Google Industry Guidelines SEO 174

Melissa Agnes

JUNE 11, 2014

'By Garth Rowan, Communications Consultant and member of the Agnes + Day Crisis Intelligence Team. When you can’t change who you are or what you do; when your business is the type that no one wants; what are your options to build up credit in the trust bank should a crisis strike? Let’s face it, a crisis is when you’ll need the benefit of the doubt and the community’s conviction that something bad just happened to generally good people (you being the “good people” hopefully).

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Crisis Strategy Chemicals Local 227

Stern + Associates

JUNE 25, 2014

'You’re doing everything right. Your marketing and web teams are in constant communication and your website is consistently refreshed with thought leadership content. Your social team is crafting updates for all of your key platforms, sharing them and engaging on an ongoing basis. Yet, somehow the ROI still isn’t there. Whether you’re using website visits, content shares or other engagement metrics as your key performance indicators, the numbers are moving too slowly – or won’t budge at all.

Leadership 103

Leadership Strategy Energy Advertising 103

Stuart Bruce

JUNE 3, 2014

'This is my presentation from my keynote speech at last week’s annual conference of the Croatian Public Relations Association. I’ve also created a Storify of some of the reaction and comments. Back to the future of public relations – 10 rules for PR professionals from Stuart Bruce.

Publicity 145

Publicity Conference 145

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Waxing UnLyrical

JUNE 4, 2014

'Disclaimer: Pic-n-Post is a client of RedShift Writers. Hello, WUL readers! Remember me? I used to write here all the time. Then I started my own business, wrote about what was going on with it in my first six weeks , helped a B2C pet product get off the ground and dove headfirst into the world of entrepreneurship. It’s been a heck of a ride!

Mobile 105

Mobile Community System Social Media 105

The Stalwart Blog

JUNE 24, 2014

'1. Use a Journal. I’ve found it very beneficial to use a journal during my internship. In the past, I have been asked in an interview about something from an internship that I could not remember. I recently purchased a journal, and I am now using it to record my experience. It is very beneficial to write everything down because as the weeks pass, important information is easily lost.

Journalism 127

Journalism Marketing Interviews International 127

The Proactive Report

JUNE 4, 2014

'Over the past few years there has been a lot of discussion about how to measure digital content and social media activity. Most of the focus has been on measuring after you have put out content online and in social media. However, many businesses miss the value of gathering social intelligence. There’s a goldmine of data you can, and should, tap into before you create any content.

Survey 124

Survey Measurement Social Media Facebook 124

Melissa Agnes

JUNE 4, 2014

'On Monday, May 26th, just before 7pm, a lady dressed as a nurse walked into Mélissa McMahon’s hospital room in Trois-Rivières, Quebec (a town just outside of Montreal), where she was resting with her one-day old daughter, Victoria. The lady dressed as a nurse took baby Victoria from her mother, walked out of the room, into her car and drove away.

Social Media 223

Social Media Healthcare Case Study Crisis Communications 223

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

Stern + Associates

JUNE 11, 2014

'At age 41, I’ve been a consumer of products and a purchase decision-maker for a long time now. But a certain absurdity has become much clearer to me lately: the folly of pricing strategies. I call it the Chicanery of Nine. Or more specifically, prices that end in 9, 99 or.99 – or 99,999 if you’re into high-ticket items. As they hearken back to the days when fruit and vegetable cart proprietors used handwritten pricing signs (4 for 99 cents, anyone?

Leadership 94

Leadership Strategy Reputation Blogging 94

Stuart Bruce

JUNE 5, 2014

'Today the European Court of Justice in Luxembourg ruled in favour of the Public Relations Consultants Association (PRCA) and Meltwater in their five-year battle with the UK’s Newspaper Licensing Agency (NLA). The CJEU has quite sensibly ruled that browsing and viewing articles online does not require authorisation from the copyright holder. This is a victory for common sense and the CJEU ruling is another great example of why the UK is better off in Europe than out. “We are utterly

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Newspapers Agency Government Local 128

PR Matters

JUNE 27, 2014

'Let’s start from the top. Arguably, life’s too short, so this is an appeal to hearts and minds to.

Writing 100

Writing 100

The Stalwart Blog

JUNE 26, 2014

'As a recent college journalism student, I spent a lot of time thinking about finding a job and became petrified of the lack of opportunities available for new graduates to break into the newspaper business. So, I did what anyone in my situation would have done; expanded my search parameters and looked into public relations., A few weeks later, I was cruising down the freeway, commuting to my first day with Stalwart Communications.

Journalism 97

Journalism Publicity Newspapers Pitching 97

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Brand

MaccaPR

JUNE 3, 2014

'What can you and other marketers learn from Catherine Mandler, an Integrated Marketing Specialist at Shoreview, Minn.-based Deluxe Corp.? Plenty. Recently I had the pleasure of sitting down to interview Catherine in honor of Inbound Marketing Week , which is being coordinated by HubSpot to encourage professionals to share knowledge about their own inbound marketing.

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Marketing Small Business Interviews International 91

Melissa Agnes

JUNE 22, 2014

'Welcome to episode #003 of The Crisis Intelligence Podcast with Melissa Agnes and Jim Spicuzza. Mobile technology can do wonders for today’s crisis communication. The flexibility, the interactivity and the mobility of it all can save lives, reputations and bottom lines. Within this podcast, Jim Spicuzza, CEO of CrisisGo, and I discuss the power of mobile technology in your crisis communications.

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Crisis Communications Mobile Technology Crisis 216

Waxing UnLyrical

JUNE 20, 2014

'Good morning! I hope everyone had a great week and is ready for the weekend ahead. Image: ryan_rancatore via Flickr, CC 2.0. Establishing a positive impression about yourself and your business can go a long way, especially in the social media world. This week’s roundup features seven posts from around the web that focus on personal branding. Enjoy!

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Branding Brand Small Business Resources 92

PR Conversations

JUNE 18, 2014

'N.W Ayer & Son, Inc. claimed to be the first US advertising agency (having bought a firm established in 1841 by Volney Palmer ). As a leader and innovator in advertising , it is not surprising that Glenn and Denny Griswold asked the firm’s vice president, Marvin Murphy, to author chapter VII in their 1948 US book, Your Public Relations (being serialised here with monthly posts - to read other chapters in our series of posts, use this link to the book’s contents list.).

Advertising 76

Advertising Advertising Agency Publicity 76

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Crisis Management

Bad Pitch Blog

JUNE 25, 2014

'A scan of current events this morning brought me to a news story angering me enough that I didn''t need my morning coffee. Couple Killed After Posting Sunset Picture to Instagram To be clear, it''s not the (tragic, local news) story that aggravated me. It''s the misleading, headline clickbait that pulled me into the article. I''m interested in Instagram, and the odd nature of the headline lead me to believe it was being served up by The Onion.

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Instagram Viral Web Analytics 72

The Stalwart Blog

JUNE 29, 2014

'By David Oates. As a person who''s spent the first half of his life on the East Coast, I can tell you this picture was my impression of the typical Philadelphia sports fan. Renowned for their ability to cheer players from opposing teams who were suffering on the field with injuries (a la NFL Hall of Famer Michael Irvin ) and possessing a long-standing, less-than-hospitable environment dating back to the days of Jackie Robinson , my feeling of the fan base was one of ignorance and stupidity.

Sports 84

Sports Company 84

Stern + Associates

JUNE 12, 2014

The B2B marketplace continues to change – rapidly and radically. In today’s commoditized economy, features and benefits are no longer the differentiators they once were. In their place, thought leadership continue » The post Avoid the Thought Leadership Commodity Trap appeared first on Stern + Associates.

Leadership 48

Leadership B2B Blogging 48

Melissa Agnes

JUNE 29, 2014

'Welcome to episode #004 of The Crisis Intelligence Podcast, with Melissa Agnes and Rob Burton. Crisis simulations are the best way to prepare your team for a crisis and to strengthen your existing crisis plan. Within this episode, Rob Burton, managing director of PreparedEx, and I discuss the benefits and fun that comes with putting your team through a crisis simulation.

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Crisis Exercises Twitter LinkedIn 215

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

Waxing UnLyrical

JUNE 25, 2014

'Guest Post by Josh Lyon. Social media is a great tool for engaging with consumers. It’s personable, it’s instant, and it’s highly visible. For the most part, brands use it well. There are some fantastic examples of effective social campaigns and professionally-maintained accounts out there. Image: Bryn Salisbury via Flickr, CC 2.0.

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Social Media Media Viral Tools 89

PR Breakfast Club

JUNE 15, 2014

'Let’s stop and consider the public relations industry for a moment. What is it that we do, really? Informing the public about any number of corporate strategies aimed at increasing the revenue for our agency or clients. Right? Maybe that’s a tad cynical, and I’m certainly not the folks at Gawker , but what good in the world does public relations do?

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Study Communications Corporate Measurement 55

Bad Pitch Blog

JUNE 10, 2014

'The 2014 FIFA World Cup in Brazil kicks off this week and Digiday assumes we''ll witness some ambush marketing. Some might argue it comes with the territory for any large event on the world''s stage. Ambush marketing is a bit like hijacking the news, something we''ve discussed in the past, wherein a brand capitalizes on a seemingly unrelated topic to promote itself.

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Marketing Examples Creativity Pitching 55