Deirdre Breakenridge

JULY 23, 2014

'This post is Part I of a two-part series on Treating Every Meeting Like a First Interview. When I mentor young professionals, we discuss the importance of preparing for a job interview. A lot of emphasis is placed on preparation, which includes doing your homework on the company and the interviewer prior to your meeting. You may choose to research through a Google search, finding articles, accessing the website, reviewing other interesting materials and checking out social media profiles, if y

Interviews 402

Interviews Meeting Exercises Social Media 402

Melissa Agnes

JULY 6, 2014

'Welcome to episode #005 of The Crisis Intelligence Podcast, with Melissa Agnes and Karen Freberg. Dr. Karen Freberg is paving the way for professors and students alike. She’s an engaging professor at the University of Louisville, in Kentucky, who teaches and researches on subjects like social media for PR and crisis communication – and she’s about to take this semester’s crisis communications grad class to a whole new level.

Crisis Communications 265

Crisis Communications Education Crisis Communications 265

The Proactive Report

JULY 4, 2014

'With over a billion users and millions of brand pages there is a glut of content on Facebook. You might have noticed it in your personal News Feed. I certainly have. “Every time someone visits their news feed there are, on average, 1500 potential stories from friends, people they follow and pages they’ve liked for them to see. Most people don’t have enough time to see them all,” wrote Facebook engineer Lars Backstrom in a blog post in August 2013.

Facebook 226

Facebook Analytics Video Advertising 226

Rock the Status Quo

JULY 30, 2014

'For many people, PR metrics leave them completely confuzzled. Bamboozled. Too confused to see straight. Giving up before they even begin. But it doesn’t have to be that way. The trick is to focus on metrics at THE BEGINNING of your campaign, project or initiative – not the end. What end goal do you want to accomplish? What action do you want the reader or viewer to take?

Measurement 219

Measurement Customer Service Analytics Leadership 219

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Internal

PR Matters

JULY 31, 2014

'We’re all swamped. Besides living our lives, there are millions of us who want to keep up with our activities on Twitter and to know we’re doing a good job about it. But are we using it in the best way we could? That is, in the most efficient ways to benefit and strengthen the relationships we foster in our social media communities? This awareness has been compounded by the fact that friends and clients often ask me for Twitter guidelines and more about different social media (which

Twitter 178

Twitter Guidelines Infographics Social Media 178

Deirdre Breakenridge

JULY 28, 2014

'Last week’s blog post focused on the reasons why you should Treat Every Meeting Like a First Interview. I offered several tips on meeting preparation from research on the meeting attendees to planning your own goals and objectives. Of course, treating every meeting as if it were a first means more time and effort on your part. However, the extra energy equates to better relationships and more opportunities post meeting.

Meeting 341

Meeting Interviews Software Energy 341

Melissa Agnes

JULY 17, 2014

'Buzzwords are those over-used words or terms that are used so often that they begin to lose all meaning. I recently did a guest lecture for Professor Eric Chandler ‘s NYU class and, prior to the guest lecture, Eric and I got to talking about the different buzzwords that get under our skin. I thought it would make a fun post to share these buzzwords with you and explain why it is that they just mean absolutely nothing to us!

Social Media 252

Social Media Crisis Media Viral 252

The Proactive Report

JULY 28, 2014

'Some people regard the fact that you can post content online anonymously as one of the Internet’s greatest attractions. Google doesn’t think so. Now that social signals, reviews and other content is being incorporated into the search algorithms Google is very keen to know who is posting this content and whether you are a known and trusted source. Trust is the X-factor that bulletproofs your site from Google slaps and algorithm updates.

Google 174

Google SEO Reputation Writing 174

Stuart Bruce

JULY 16, 2014

'Blogging is dead, long live blogging. An interesting statistic from the GWI Brand report reveals that 36% of internet users aged 16-64 said that they wrote on a personal blog within the last month. According to GWI that’s 545 million people across the 32 countries that GWI researched. Most are blogging about popular culture with films (43%) the favourite topic, followed by music and science/technology (40% each).

Blogging 144

Blogging Writing Guidelines Film 144

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Polaris

JULY 18, 2014

'This September marks the 3rd anniversary of my blog. While I’m typically pretty hard on myself, even I have to admit it’s improved dramatically over the years. And I’m still learning. One of my most recent revelations is I’m writing my posts all wrong. Well, maybe not all wrong. But I’ve certainly been missing some important fundamentals of formatting.

Writing 107

Writing eBook Content Marketing Blogging 107

Mark My Words

JULY 31, 2014

'So was it a case of hope over reality after all? Secret Cinema will go ahead finally with founder Fabian Riggall admitting that it was his determination to go ahead that was responsible for the catastrophic last minute cancellation. It’s a story that says a lot about leadership, decision making and business growth. Then also common sense and communications in a crisis.

Crisis 120

Crisis Leadership Newspapers Travel 120

Deirdre Breakenridge

JULY 14, 2014

'While summertime may mean a break from the classroom, ambitious students and professionals understand the importance of learning every day. Public relations students, professionals and educators will gather together on Wednesday, July 16 th at 8:30 p.m. ET for a Twitter based discussion on how to leverage social media for a career in public relations.

Social Media 328

Social Media Community Twitter Education 328

Melissa Agnes

JULY 20, 2014

'Welcome to episode #007 of The Crisis Intelligence Podcast, with Melissa Agnes and Sara Hawkins. Sara Hawkins is a savvy attorney dedicated to helping the “little guys out there”. Her policy is to never say “no”, but to help her clients find the right strategies and solutions to their problems. Sara is one of those fabulous attorneys who fully “gets” the realities of crisis communication today, which is why I absolutely wanted to sit down with her and discuss how professionals can o

Crisis Communications 250

Crisis Communications Crisis Communications Policies 250

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

The Proactive Report

JULY 10, 2014

'Digital PR Tip: Remarketing. Is remarketing a valid PR tactic? Native advertising (branded content) has blurred the line between between advertising and PR. Using social advertising to amplify your content is a skill every PR practitioners should master. How does it remarketing on Facebook work? In order to remarket to someone they have to have visited your owned content once already – perhaps they interacted with you on your website, blog or newsroom.

Facebook 171

Facebook Advertising Advertising Social Media 171

Stuart Bruce

JULY 31, 2014

'Tony Langham, CEO Lansons, Vice Chair PRCA Council. The Public Relations Consultants Association has published an interesting piece of work examining the value of reputation. It draws insight from business, PR professionals and academics and was led by Tony Langham of Lansons Communications. The ‘Economics of Reputation’ toolkit focuses on five questions: What is reputation?

Reputation 137

Reputation Conference Corporate Measurement 137

Polaris

JULY 31, 2014

'I remember when I first adopted social media marketing as a way to promote my business. It was January 2009—just over 5 years ago so the memory is fairly clear. At the time, I knew intuitively that social media would be useful, but I didn’t have a good handle on my goals. So I recruited a social media pro to help. Not surprisingly, one of the first questions she asked me is what did I want to accomplish?

Social Media 103

Social Media Marketing Media Twitter 103

Mark My Words

JULY 11, 2014

'Truman Capote once said “Failure is the condiment that gives success its flavour.” Spare a thought for the poor Brazilian footballers. A mediocre team capsized on an ocean of hype. Into the darkness they go, licking their wounds after one of the greatest sporting humiliations. Like Icarus who dared to fly too near the sun, on wings of feathers and wax.

Sports 112

Sports Brand Branding Analysis 112

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Brand

Prakkypedia

JULY 8, 2014

'So you’ve just landed a new corporate communications role. Congratulations! So have I. I’m a month or so into a new role and absolutely love it. And naturally, I’ve been focused on all the things a good corporate communications manager should have in place. I’ve shared a list below for you but first – please note – this list doesn’t apply to my specific role now.

Corporate 107

Corporate Communications Guidelines Crisis Communications 107

Melissa Agnes

JULY 2, 2014

'By Yael Grauer. There’s an episode of Girls where aspiring memoirist Hannah Horvath, played by Lena Dunham, decides that she wants to quit her job writing advertorials for Neiman Marcus at GQ. Her issues with the job were completely understandable. She wanted to be her best creative self, writing for a greater cause than simply selling a product.

Reputation 250

Reputation Print Customer Service Creativity 250

Waxing UnLyrical

JULY 25, 2014

'I did an informational interview with someone the other day. I don’t have a job to offer, but I do have a large network. So whenever I can, I try to chat with folks who are looking for help (as long as they aren’t barfshiners, or bent on picking my brain ), to see if I can pay it forward a bit. This young woman is in need of some resume/interview coaching.

Resources 109

Resources Privacy LinkedIn Radio 109

Stuart Bruce

JULY 15, 2014

'Lots of new research around at the moment that point to a positive future for the public relations business. Yesterday, the Financial Times published the fifth FTSE350 Boardroom Bellwether survey which revealed that almost half the boards of the UK’s largest public companies have not discussed their social media strategies in the past 12 months. The FT says : “The social media result is particularly striking given that some companies have had high-profile failures in this area.

Social Media 132

Social Media Public Affairs Media Crisis Communications 132

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Crisis Management

Polaris

JULY 11, 2014

'Vic and I just finished a major kitchen renovation. While it looks great, we certainly experienced a few bumps along the way. Last week, Pete, our contractor, arrived to install 2 new hallway doors. We’d waited a couple of weeks for the doors, and this was the final step to complete the project. But renos being what they are, we hit a glitch. Pete made a mistake.

YouTube 103

YouTube Television Crisis Corporate 103

MaccaPR

JULY 2, 2014

'As PR and marketing professionals – and consumers – we often forget about the sheer power and influence that Wikipedia has on our daily lives. Wikipedia is a permanent part of our public culture. It was even mentioned on the TV show, The Office: (Source: Rock Paper Watch ). All jokes aside, Wikipedia does have a distinct influence on the business community.

Wikipedia 101

Wikipedia Marketing Ethics Facebook 101

PR Conversations

JULY 30, 2014

'Edward Bernays First College of Communication Management in Croatia. Reporting the death of Eddie Bernays at the age of 103 on 9 March 1995, The New York Times presented a largely favourable obituary. Over the past two decades, Bernays’ legacy has been mixed as his work has been praised as pioneering and also derided as deceptive manipulation.

Communications 104

Communications Education Study Fashion 104

Melissa Agnes

JULY 15, 2014

'By Patrice Cloutier. Apart from totally avoiding a crisis (a pipe dream), being truly prepared is the only guarantee that you’ll have a chance to be successful. I’ve been writing for a while now about the five P’s of crisis comms planning : Procedures (simple, intuitive, adaptable – the playbook). People (their training, skills needed, rostering).

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Crisis Crisis Communications How To Training 248

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

PR in High Definition

JULY 24, 2014

'There are dozens of new social networks, tools and sources of industry intelligence created every day. For PR and marketing people, keeping on top of them is a full time job in its own right. So, here at Firefly Towers we’ve decided to take some of the strain and tell you about five must-see community-oriented […]. The post Essential sites for PRs: five communities you might have missed appeared first on Firefly Communications.

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Community Tools Blogging Industry 100

Waxing UnLyrical

JULY 30, 2014

'There is a dangerous idea being shared in marketing, community management, and start-up circles in San Francisco – “Growth Hacking.”. Image: daryjeki via Tumblr, CC 4.0. According to Neil Patel , the history of the term comes from a successful Silicon Valley executive who helped organizations achieve substantial growth specifically in acquiring a user base.

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Viral Community Nonprofit Social Media 104

Polaris

JULY 2, 2014

'Content. Those of us who work in digital marketing and communications instinctively ‘know’ what the word means. But, take a poll (even a non-scientific Facebook poll!) and you will find that content means many different things to many different people. For example, according to Wikipedia , content is “…information and experiences that provides value for an end-user/audience in specific contexts…something that is to be expressed through some medium, as speech, writing or any of various arts.

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Wikipedia Television Content Marketing Facebook 100