Onclusive
NOVEMBER 9, 2016
Since November is all about the “good feels” and being thankful for what we have (in both our personal and professional lives), what better way to celebrate the season than to reflect on all that we’ve accomplished with a few quotes from everyone’s favorite beacon of peace? Here, I share a few of my favorite […].
Cision
NOVEMBER 7, 2016
You’ve probably noticed that blogs and content pieces rarely read like The New York Times or Wall Street Journal. The difference isn’t always a matter of substance; style is a reason that we are attracted to and continue to engage with content pieces. Cyrus Shepard of Moz wrote a great article describing his experiments with content style : how added “structure” for content pieces increased the length of time readers engage with the content.
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Deirdre Breakenridge
NOVEMBER 3, 2016
If you are a student looking to make a successful transition to the workplace, this month’s #PRStudChat is for you. Learn how to best prepare yourself to become the PR pro you hope to be! Do you feel overwhelmed by the prospect of having to look for a job after graduation? Are you looking for connections in your field, but don’t know where to start?
Melissa Agnes
NOVEMBER 7, 2016
A viewer recently asked me whether or not there is a difference between managing an online crisis vs. managing an offline crisis. They wondered if there were additional steps that may need to be taken when managing the former and, if so, what they are. As this is a common question, I thought I’d answer it in this week’s #crisisready video , where I take the opportunity to make a very important statement.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
Ronn Torossian
NOVEMBER 1, 2016
What’s happening out in North Dakota? Well, that seems to depend on who you ask. What isn’t in dispute – possibly the ONLY facts not in dispute – is that an oil company wants to build a pipeline and members of multiple Native American tribes are trying to stop it. Members of the First Nations, whom the media simply dubbed “The Protesters” are arguing that the oil companies are trying to build the pipeline across sacred tribal land.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Onclusive
NOVEMBER 1, 2016
Roughly five years ago, AirPR set out on a journey to change the way the PR industry thinks about and measures the impact of PR. Along with my co-founder Raj Sathyamurthi, my founding team members Rebekah Iliff and Patrick Liang, and a growing team of more than thirty engineers, sales people, customer success managers, and […].
Cision
NOVEMBER 8, 2016
While connecting with influencers in your industry is a great way to reach a lot of people quickly, don’t leave out a more obvious — and often more attainable — source to help with your marketing: Brand evangelists. These are your customers who rave about you online. They tell their friends how great their experience was, and they’re not shy about singing your praise on social media and review sites.
Deirdre Breakenridge
NOVEMBER 16, 2016
In a recent post , I suggested leveraging Nielsen’s research in order to create data-driven marketing and communications plans. That’s the front-end work every successful campaign entails, but the data cycle doesn’t end there. Equally as important is analyzing campaign data after it has run its course so that those findings can inform future work i.e., once you’ve garnered media hits, it’s then time to uncover the effectiveness (or lack thereof) of the work.
Flack's Revenge
NOVEMBER 23, 2016
I thought I’d bring back a feature this year that I haven’t done in awhile – my PR Golden Turkey Awards. Sound Opinions, one of my favorite podcasts inspired this year’s theme. Their November 18 episode focused on Turkey Pardons. Hosts Greg Kot and Jim DeRagotis absolved popular bands that were low on critics’ lists.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Ronn Torossian
NOVEMBER 21, 2016
Maybe the concept began as just another “clever” sight gag. Two aging religious leaders, a priest and an imam are sharing tea time. The guys are clearly friends, and they’re clearly aging. At one point in the commercial both guys pull out their smartphones and go to the Amazon app. They search, they click and they order. Days pass and the priest and the imam receive their packages.
ImPRessions - Crenshaw Communications
NOVEMBER 8, 2016
For those who work in B2B tech or consumer public relations, the next couple of days may not be spent pitching media stories about software or healthy snacks. It’s our hunch that no matter what the beat, journalists will be sticking to pre-and post-election coverage for a while. The 2016 election has caused angst for just about anyone, from bankers to schoolteachers, but PR people have a particular challenge because we spend so much time trying to get our clients’ stories in the news
Onclusive
NOVEMBER 30, 2016
Let me let you in on a little secret… Sometimes when we post here on the AirPR Blog, it’s a test! Over the summer, I published three LinkedIn Pulse articles, a series focused on busting the myths even the most data-driven PR professionals tell themselves. As an experiment, we republished those articles with new titles […].
Cision
NOVEMBER 15, 2016
When tech expert Katie Linendoll dishes on her favorite trends in technology, people pay attention. Among her top favorites is “not-com” domain extensions. These are the hundreds of new options to the right of the dot in a website URL. Yep, hundreds. New endings such as ‘dot-photography’ (.photography), ‘dot-guru (.guru) and ‘dot-wtf’ (.wtf) are gaining momentum as one of the hottest digital trends because they allow you to design a website URL that is m
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Deirdre Breakenridge
NOVEMBER 23, 2016
Thanksgiving is a time to give thanks. You should let the people around you, who mean the most, know that your journey would not be the same if they were not a part of your work or your life. At the same time, you can take your thankfulness to a whole new level, by going one step further. You can show your appreciation. If you’re in PR and communications, here are five quick and easy ways to show your colleagues, peers and industry professionals that you’re thankful.
Flack's Revenge
NOVEMBER 10, 2016
Cross-posted on Hack the Feed. Back in the day (“the day” being about 10 years ago), we had a simple message for PR clients who wanted to get in on the social media and blogging action. It was: “Go forth and blog too. Master the channels that are accessible to all.” Those who took the time to produce quality content, nurture social communities and post consistently saw their online influence grow.
Ronn Torossian
NOVEMBER 15, 2016
It’s no secret that golf clothing brands have been suffering in recent years. Without a notable “face” to promote its brand, Nike golf hung up its clubs months ago. Reports that Titleist and other brands are suffering pop up week after week and golf merchandisers have been begging for a savior. So, who ya gonna call? Why not Bill Murray? Yes, the former Ghostbuster who has found a new fandom online is reinventing himself once again.
ImPRessions - Crenshaw Communications
NOVEMBER 15, 2016
Public relations and content marketing are powerful when they work together, particularly for B2B PR programs designed to educate prospective customers and push them down the funnel to a point of purchase. But too often, the disciplines and even their teams are distinct. Many PR practitioners naturally prioritize the generation of earned media coverage over content creation because of its credibility and SEO influence.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Onclusive
NOVEMBER 16, 2016
I’ve recently been thinking a lot about the power of “the Good Deed”, especially since the world seems a bit nutty right now; and yet, we are supposed to be entering a season of gratefulness, holiday cheer, and resolutions (boy, oh, boy could we use some of those!). While we (the PR movers and shakers) […].
Cision
NOVEMBER 21, 2016
Influence and influencers are frequent topics of discussion for marketers and communication professionals. We perceive social media platforms and other means of digital amplification as tools with incredible potential, yet we know very little about how effectively and by what mechanism influence occurs. As a practical matter do we have more influence over the people that we are the closest to ( Dunbar’s number ) or are we able to exert any meaningful influence over our weak tie connections
Melissa Agnes
NOVEMBER 30, 2016
Cybersecurity is a high-risk scenario that pertains to every organization. This means that it should absolutely be incorporated into your crisis preparedness program. When working with clients to plan for and prepare for this type of high-risk scenario, one important question that we always address is: “In the event that our systems are down, what is the best alternative measure for communicating with stakeholders?
Flack's Revenge
NOVEMBER 16, 2016
More people are wondering about the weird crap that mysteriously appears in their news. Is News Today too Much Like the Magic 8 Ball? feeds. How much is fake news? Did disinformation tilt an election? What are Google and Facebook going to do to clean up the mess? You could almost hear the entire PR industry shifting uncomfortably amidst the backlash.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Ronn Torossian
NOVEMBER 8, 2016
And now for the headline more than a century in the making: “The Cubs Won the World Series” … even if you don’t love baseball, you probably like a hard luck story turned around. And, when it comes to pro sports , is there a better rags to riches story than those “Lovable Cubbies.”. The city of Chicago pretty much took the day off last week to help their beloved Cubs celebrate the first World Series ring in more than a century.
ImPRessions - Crenshaw Communications
NOVEMBER 27, 2016
For any brand or business looking to bring on a PR agency , the cost of a quality public relations program is a key factor in the decision. And for the uninitiated, the different methods agencies have for budgeting and billing can be opaque, making it difficult to get an apples-to-apples comparison when reviewing firms. Yet we’re sometimes reluctant to talk about how agencies set their budgets.
The Proactive Report
NOVEMBER 10, 2016
We hear the lament that press releases are dead every so often. It’s true that the old press release, as it was first used more than 100 years ago now, is indeed no longer effective. However, the humble press release, along with everything else PR, has had to adapt and change with the shifting media landscape. MEDIA SOURCE. According to the 2016 Global Trust Barometer search engines (read Google) are the first-used and most trusted media source.
Cision
NOVEMBER 3, 2016
As digital and social media continue to blur the lines between an individual’s public and private lives, and we move forward in a world where the fusion of these two seems inevitable, it is crucial for all of us to understand the difference between what is private and what is personal, but public. We certainly do not conduct ourselves in the same way at home on our own time as we would at the office or in a business meeting, so it should come as no surprise that we must distinguish between the t
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Shift Communications
NOVEMBER 7, 2016
We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost. Many PR practitioners rely on intuition, experience, or informal qualitative practices to make decisions.
Flack's Revenge
NOVEMBER 7, 2016
I attended AdTech last week, which featured a great lineup of keynotes and panels and over 100 vendors. It seems like there’s never enough time at big shows to check out everything (Fusion PR is one stop away on the 7 subway line, too close to keep me from work’s orbit). Some of the most interesting things are not in the program – they occur “interstitially”, during networking and conversations in-between sessions.
Frederik Vincx
NOVEMBER 8, 2016
Reading Time: 3 minutes It’s time for a reset. To start over and reconnect with the things that really matter to me and to the people around me. It’s been ten years since I graduated. First six years of working in communication agencies as a designer and creative, followed by four years of building software for these agencies. After this decade in communication jobs I feel like I have lost touch with the big challenges in life.
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