ImPRessions - Crenshaw Communications
APRIL 10, 2019
CC BY-SA 3.0. When the college admissions cheating and bribery scandal broke nearly a month ago, two names led the headlines about the case. More than 50 people were implicated, but actors Lori Loughlin and Felicity Huffman were featured in every article. Both actors’ spouses were mentioned, and as a social influencer, Loughlin’s daughter Olivia Jade was also drawn into the coverage.
Communications Conversations
APRIL 4, 2019
For years, the PR industry had an intense love affair with “influencers.” Or, I should probably use a more accurate term: bloggers. Go back to the early 2010s and that was the name of the influencer game: Engaging and working with bloggers. All kinds, really. Mom bloggers ruled the roost. But other types of bloggers also were also regular targets of PR outreach (tech, travel and food to name a few).
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Deirdre Breakenridge
APRIL 23, 2019
A Guest Post by Amanda Levenson, UMASS at Amherst Student, PR Expanded Infographic Contest Winner. For the PR Expanded Infographic contest, I chose to offer insight on how to build and preserve successful relationships with reporters. I selected this topic because I am a Journalism major with five internships under my belt. Media relations interests me because of the relationships I have personally had with public relations professionals.
Onclusive
APRIL 24, 2019
The ability to attribute the impact of content to actual business outcomes is the link that has long been missing from PR measurement. Yet, pinpointing which stories get people to take action is critical to developing winning PR and content strategies. That’s why Onclusive invented PR Attribution and, as a result of analyzing billions of articles and evolving its attribution technology over the last eight years, has the most comprehensive and accurate solution available today.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
Ronn Torossian
APRIL 25, 2019
Storytelling is one of the founding concepts of marketing. Rather than just throwing products or prices at consumers, telling an impactful story is one of the best possible ways to truly make an impact. Not every brand is good at this practice, but it’s an integral skill and an element of any successful marketing campaign. […]. The post Storytelling in Digital Marketing appeared first on 5WPR CEO Ronn Torossian Founder's Blog.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
ImPRessions - Crenshaw Communications
APRIL 9, 2019
In this blog, we often dispense practical media relations or PR advice based on years of experience in the trenches of tech PR. However, no one can advise PRs better on how and what to pitch reporters than… reporters. Journalists love to take to Twitter to offer up best practices or, more likely, let off steam about the terrible pitches that clog their inboxes on a daily basis.
Muck Rack
APRIL 29, 2019
Why you shouldn’t cut PR from your budget
Deirdre Breakenridge
APRIL 5, 2019
Communication is at the heart of your business and every relationship you build. With book titles focused on the best ways to engage including, Decency Starts at the Top , by CEO and Chairman, Larry Weber of Racepoint Global and articles focusing on “ Workplace Compassion: A Trend Driven by the Changing Workforce ” your authenticity, integrity and empathy become front and center at every touchpoint.
Onclusive
APRIL 5, 2019
How does a global brand standardize on a single PR metric? Experian, a global leader in consumer and business credit reporting and marketing services with offices in 39 countries, helps millions of consumers and businesses use the power of data and technology to make financial decisions and reduce risk. Having so many constituents can make external communications a challenge.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Ronn Torossian
APRIL 29, 2019
Everyone likes to feel as if they are a part of something. Whether this is a club they belong to, a circle of friends, or a special promotion they’re invited to, the feeling of exclusivity, of belonging to the “club” is a feeling brands often capitalized on. This is a great maneuver, particularly if […]. The post Selling Exclusivity: Marketing to Finicky Consumers appeared first on 5WPR CEO Ronn Torossian Founder's Blog.
Critical Mention
APRIL 17, 2019
Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019! 1. Transparency. With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year.
ImPRessions - Crenshaw Communications
APRIL 30, 2019
One of the top issues tech PR people are helping clients deal with today is that of diversity. In particular, the artificial intelligence (AI) sector is facing deserved and overdue scrutiny about their commitment to diversity and inclusion. As companies continue to talk about their AI, machine learning and data science capabilities, journalists are asking tougher questions about the way these technologies are built.
PRSay
APRIL 29, 2019
Which of these headlines is most likely to spur you to sign up for a webinar? One reads “New Webinar Helps Managers Improve Productivity” and the other says “Get All Your Work Done in Half the Time, Be the Office Hero, and Go Home Early.” The correct answer is the second choice, and that’s because it’s a “benefits headline,” which is a type of headline that entices your readers by showing how your product, service or idea will make your life better
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Deirdre Breakenridge
APRIL 9, 2019
There are opportunities that exist for consumer brands to market within the purview of a government agency. Did you know that certain business are eligible to participate in programs that give them access to specialists who assist in the marketing of their products and services? However, there are also several restrictions in place for these businesses because they have to follow government guidelines.
Onclusive
APRIL 5, 2019
Do you measure the quality of your content? Increasingly in PR and communications, simply measuring the quantity of content that you publish or the number of earned media pieces you garner is not enough. To truly measure which content is achieving your objectives, brands need a metric that incorporates quality and demonstrates what is working and what is not – a metric that can identify the most impactful elements of your communications and shape future strategy for campaigns, messaging, and med
Ronn Torossian
APRIL 22, 2019
Getting a brand online and ready to be seen by the world is a big task. Sure, it’s simple now to click a few buttons and have a brand new Facebook page, but there should be more thought and detail behind this process than that. Managing social media takes a strong strategy — and so […]. The post What Materials Do You Need to Launch Your Brand’s Social Media?
Agility PR Solutions
APRIL 17, 2019
PR and marketing pros know that poorly written press releases and messaging have a detrimental impact on press pick-up and audience engagement. But website content is often not run through the same rigors as other content marketing copy—and new research by web services comparison site Website Planet reports that U.S. businesses with bad grammar and […].
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
ImPRessions - Crenshaw Communications
APRIL 2, 2019
PR is one of the best ways to build visibility for a corporate brand while getting the word out about a given product or service. And a fundamental part of any effective PR campaign is a healthy focus on executive visibility. These days, business leaders can’t afford to sit on the sidelines and simply run their company with the expectation that their PR team will do the heavy lifting.
PRSay
APRIL 11, 2019
On May 10, Heathere Evans, APR will lead a workshop in Los Angeles titled “Emotional Intelligence: The Next Frontier for Communication Pros.” Find more information and register at this link. My grandmother lived to be 101 years old. On her 100 th birthday, I asked her to tell me how she managed to live such a successful life. “Everything in moderation,” she said with a little sparkle in her eye.
NewsWhip
APRIL 17, 2019
[…]. The post The top publishers on Facebook in March 2019 appeared first on NewsWhip.
Onclusive
APRIL 9, 2019
Today, I am pleased to announce that we have completed our acquisition of San Francisco based technology company, Ozmotik. The acquisition brings together AirPR’s industry-leading communications measurement solution with Ozmotik’s content marketing and analytics offering, creating a unified platform for companies to discover their most valuable earned media and to deliver it to its intended audience at scale.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Ronn Torossian
APRIL 29, 2019
The latest pop star has released the latest would-be viral video, featuring her next viral dance move, on social media. The shares and imitations have already begun: people mimicking the catchy, simple dance in the car, with their pets, on the beach, everywhere. Soon, businesses will begin to follow suit. Brands issue their own versions […]. The post Capitalize Marketing Strategy for Trends without Losing the Long Game appeared first on 5WPR CEO Ronn Torossian Founder's Blog.
Sword and the Script
APRIL 23, 2019
Usually, it’s wise to ensure your goals nest with your boss’ goals, especially when the boss is the CEO. But a new survey out of the Center for Public Relations at USC Annenberg shows that isn’t happening among some PR pros and corporate communicators. The annual survey polled 210 CEOs, 1,583 PR professionals and 378 students with an eclectic mix of questions to develop the 2019 Global Communications Report.
ImPRessions - Crenshaw Communications
APRIL 23, 2019
In B2B tech PR , an infusion of new capital is one of the best opportunities to drive quality media coverage at scale. This holds true whether whether you’re a startup or a more mature business. Funding announcements can offer instant credibility for a brand, validating the company’s strategy and vision. Yet new funding rounds are a dime a dozen. According to CB Insights and PwC , there are between 5,000-6,000 VC deals per quarter in the U.S. alone.
PRSay
APRIL 8, 2019
For each issue, the editors of Strategies & Tactics ask PRSA members a “Question of the Month.” In honor of April being APR Month, we posed the following question: “Why did you decide to pursue Accreditation in Public Relations?” . For more information about APR month and the Accreditation process, visit this link. “Having been a practitioner for 25 years, I had always wanted to apply for my APR, but never found time to do so.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Agility PR Solutions
APRIL 23, 2019
Just as brand and businesses are realizing the importance of putting customers at the core of their outreach strategies, organizations are increasingly aware of the need to move beyond mission statements and social impact programs to put humans at the center of their business strategies—in other words, to embrace the approaching business wave termed the […].
Onclusive
APRIL 3, 2019
Shifting from traditional marketing and communications to the concept and model of Performance Storytelling isn’t easy. Norton Lifelock’s CMO Ty Shay recently keynoted AirPR’s Growth PR Conference and shared a roadmap for success in this new era of media, marketing, communications and measurement. . Transparency in Marketing Measurement. Shay uses the B2C packaged goods industry as an example of how marketing has evolved: “In B2C marketing, I think there was a phase where consumer packaged good
Ronn Torossian
APRIL 18, 2019
Recently, Facebook quietly unrolled a new feature called “page integrity”. This allows users to see recent activity, updates, and modifications to a business page. In an era in which privacy is everything and the integrity of businesses is often called into question, transparency is a very important attribute. Transparency is tricky, too. Not every business […].
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