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If you’re in marketing, you know the sales funnel well and you take pride in loading it with the leads your sales team needs to be successful. (If you’re in an agency, leads are just new business and customer service is your account team.). I want to talk to you today about a topic that may turn you off of this post; customer service. Before you go (I’ll be watching our bounce rate) let me say I was in the same place as you.
One of the most exciting things about the current state of the PR industry is the vast amount of tools and solutions that are now available to us. Here are a few class-act tools and clever tips that will give you a noticeable edge in your communications role. From handy email add-ons for media relations to […].
A Guest Post By Corina Manea, Chief Community Officer for Spin Sucks, & Founder of NutsPR. We live in very exciting times. Like it or not, social media gave us a fantastic gift: The gift of professional development at our fingertips. It used to be you had to take accredited, in-person courses if you wanted to do something new in your job as a PR pro.
Affirmation by association is a business tool that too few companies take full advantage of. Being known as a company that supports a cause or group that people appreciate is often worth much more than the actual financial investment. Businesses can build a strong network by aligning nonprofits. Not only are you out in the community doing “good deeds,” but you also meet people who you may not be able to connect with otherwise.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
Every business or organization exists for a reason. It has a purpose, or it wouldn’t be there. It’s pretty easy to understand the goals of a commercial business and see how PR can support and further those goals. Frame your PR measurement around the goals of the business or campaign and keep track of your results. Data and measurement has become an integral part of PR reporting today.
By Serena Ehrlich, Business Wire, Director of Social and Evolving Media What good is a news release if you can’t track the results? Hyperlinks in news releases are extremely important as they lead readers to your website to find additional information about your organization, product or service directly from your news release. Tracking this inbound traffic is a great way to see if your website content is aligning with your news content, ensuring you are meeting your business goals.
By Serena Ehrlich, Business Wire, Director of Social and Evolving Media What good is a news release if you can’t track the results? Hyperlinks in news releases are extremely important as they lead readers to your website to find additional information about your organization, product or service directly from your news release. Tracking this inbound traffic is a great way to see if your website content is aligning with your news content, ensuring you are meeting your business goals.
In the many years we’ve been doing our State of the Media Report , perhaps no year was as transformational or monumental as 2016. With a presidential election taking place, the issue of “fake news” came to the forefront of public conversation, leading journalists to feel that they have lost public trust. Combined with shakeups at many prominent news organizations (outlined in the below timeline), the media is a state of flux — working to rebuild trust amid declining budgets, shifting perso
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Content gets your audience’s attention. Through content you communicate, engage people and start conversations with them. Content is also the starting point in building relationships with your different publics, whether they are your customers, influencers, journalists, analysts, or other stakeholders. On Wednesday, March 22 nd , at 8:30 p.m. ET, the #PRStudChat community will gather to discuss how storytelling and content help to build relationships with your community.
While it wasn’t the first reality show to land on television , it has been one of the most popular, and it certainly has staying power. Survivor, the CBS juggernaut in which a group of contentious castaways is stuck in the “wilderness” together to “tough it out” through various challenges. The show is so embedded in the American consciousness that it has spawned a series of cultural references we would not have without it.
Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
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When looking for the right influencers, it’s tempting to focus on the big fish, the ones with huge followings. Most think that size matters (as I’ve pointed out, influence is not just a number ). Then again, much has been said about the benefits of targeting micro-influencers – those with fewer than 10K Twitter followers. They’re said to hold more sway, pound for pound, and be easier to engage than mega online personalities.
At a time when targeting and engaging with the right influencers is more critical than ever, Cision’s 2017 State of the Media Report reveals key findings that show a growing opportunity for journalists and PR professionals to work together to bring credible and compelling news stories to the public. Based on the report’s findings, the Cision team put together this infographic that provides the latest media industry statistics and tips for communicators looking to improve their relationships and
By now you’ve likely begun to implement some updated PR measurement practices to more accurately prove the value of your work. I’m talking data that dives far deeper than impressions and press hits. Hopefully, you are doing your due diligence in analyzing and interpreting PR data that can help you continually refine your communications strategy […].
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Public relations is a $13 billion industry employing 100,000 people in the US. And, the need for qualified PR people has never been greater. The country has seen record growth in entrepreneurism according to a study by the Global Entrepreneurship Monitor, with 27 million businesspeople vying for a presence. And that’s only counting start-ups – established businesses, big brands, political movements, personalities, not-for-profits – everyone needs good PR.
Journalism as a trade is undergoing a strange shift , both in ideals and applications. As this is happening, there’s an Old Guard who carried the torch for traditional journalism their entire lives who are dying off, leaving a legacy and an example for others to follow. One of these is Jimmy Breslin, who passed away recently at the age of 88. Breslin was more than a dynamic writer and Pulitzer Prize-winning columnist.
By Matt Van Tassel, Manager, Global Disclosure Services The age-old saying goes “time is money” and for publicly-traded companies, regulatory disclosure is the apex of time-consuming requirements, both in weight of importance and resulting impact on business decisions. The disclosure process requires material information be managed during an often complex and prolonged undertaking.
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Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Instagram recently announced a new feature informally named “collections” that allows users to aggregate ten photos or videos into one post. In the Instagram app, the post appears as a swipeable gallery effectively linking sets of related photos and videos for easy consumption. Collections is a pretty awesome new feature for a social network that appears to be second only to its parent network in usage ( according to Pew Internet at least), and that boasts engagement metrics either s
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Serena Ehrlich, Director of Social and Evolving Media, Business Wire The following is Part II of Business Wire's article providing a closer look at influencer marketing and how it can help you amplify your message. This section covers working with influencers, measuring your success, and maintaining the best communications for your brand. Access Part I to learn about why influencer marketing is important and how to identify the appropriate influencers for your message.
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By Vilan Trub, Business Wire The following is Part II of Business Wire's article providing insight into the top social media trends for 2017. Access Part I to learn what insight Lashanda Henry, SistaSense and Dr. Erica Taylor Southerland, Ph.D. had to offer. Be Authentic. Alfred Edmond Jr., Senior VP/Executive Editor-at-Large of Black Enterprise The key takeaway from Alfred’s presentation was “don’t play yourself.
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