Bad Pitch Blog
JULY 24, 2006
'Pitches seem to be reaching an all-time low. It’s getting so bad that two people recently lost their jobs over pitches they distributed. Gawker tells us of a racist pitch so misguided that its sender is lucky if unemployment is the only consequence of her actions. The pitch is so negative you have to wonder if the client is considering legal action.
Bad Pitch Blog
JULY 7, 2006
'We were dealt into the next bad pitch by an anonymous member of the news media. It was sent from a firm that has been outed before. So we edited the pitch to keep the media outlet’s identity anonymous instead of the person pitching it. All edits are in BOLD and CAPS. I had to forward this pitch to you. Believe me, I get a ton of pitches that are totally not targeted or personalized to me, and more yet from people who clearly DO NOT FOLLOW MY MEDIA OUTLET.
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Bad Pitch Blog
JULY 6, 2006
'Melinda, Bill and Warren announce to the world they are ganging up on all the vaccines in the world. It''s really pretty wonderful. You get the feeling there is no spin there and from BPB to them, we say Mazel Tov. And even Mike Bloomberg''s announcement a few days later that he was giving a ton of his own leftover post-Mayoral capital to a building for philanthropic stuff, well, seemed like a moment in time, capturing the essence of the big day that Warren and Melinda and Bill made everyone go
Bad Pitch Blog
JULY 6, 2006
'Racism is a hard one to pass up, and so the Bad Pitch Blog was taken aback by friends who sent the awful Sony PlayStation ad we can''t seem to stop looking at. Oh no. It worked. (See picture.) The ad got us to stare. S**t! But then again, what do you expect? One ad (shown) is about a white lady going to town on a black one. Then there''s another, not pictured, of a black woman getting her vengeance over the white woman.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
Bad Pitch Blog
JULY 6, 2006
'When we heard the unfortunate news about Ken Lay’s passing, we knew the coverage would get ugly. Visions of really bad headlines flashed into our head. This is worse. Here we have an uncouth, opportunistic “unprofessional” trying to use Lay’s death to create media attention for his client. BusinessWeek’s Jon Fine brings us this gem that was first brought to our attention by Luke Armour at Observations of Public Relations.
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